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Olufemi Lawore

Digital Marketing Manager/Data Analyst

Cybele Cosmetics ltd

Technologies

My Portfolio Highlights

My New Project

Dr. Semmelweis and the Discovery of Handwashing

My New Course

Introduction to Python

My New Track

Data Scientist

My New Project

Dr. Semmelweis and the Discovery of Handwashing

Quantitative pioneer, venturing into unexplored territories of data exploration.

My Work

Take a look at my latest work.

DataLab

Dr. Semmelweis and the Discovery of Handwashing

DataLab

Competition - Everyone Can Learn Python Scholarship

DataLab

The Android App Market on Google Play

DataLab

Dr. Semmelweis and the Discovery of Handwashing

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to Power BI
Intermediate Python
Data Manipulation with pandas

My Work Experience

Where I've interned and worked during my career.

Caring for Care - Care & Clinical Training | Jan 2023 - Present

Digital Sales Optimizer

N/A

Cybele Cosmetics ltd | Nov 2018 - Present

Digital Marketing Manager

At Cybele, I designed and implemented short-and-long-term digital strategies to drive awareness and conversion for core brands. Achieve 32.3% online market penetration and improved online on y-y average by 109%. • • Planned, budgeted, and executed digital marketing activities for Passion brand, Wind brand, and Cybele range of fragrances monthly. • Complemented marketing efforts using data-driven digital campaigns using Facebook and Google Ads, achieve +4.2% brand uplift for Wind. • Applied SEO strategies that improved page rank for targeted keywords on Google search and monitored growth. Website traffic was enhanced by 103% from inception and domain authority by +14 points. • Forged strategic partnerships with top eCommerce companies that resulted in a 4.9/5rating, 99% online fulfillment lift, and additional revenue of about $233,000 yearly in B2C and B2B channels. • Led online perfume sales with 112% sales growth from previous year. • Provided quarterly evaluation of digital marketing efforts to C-level Managers. Achieved 38.2% online marketing penetration within 2 years.
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Blackstone Cosmetics | Jan 2018 - Sep 2018

Digital Media Manager

I deployed a question-and-answer engagement page to provide skincare/ perfume solutions and suggest products to visitors. This improved the email collection rate by 23.4% and drove website traffic by 186% and eCommerce conversion by 32.3% from a Google Analytics report. • Managed 102 Product SKUs on Facebook, Instagram, and Twitter in Nigeria with a total product sales contribution of $4.5M annually. • Championed all digital activities including the creation and promotion of digital assets across networks with a team of two members of graphic designers. • Increased in-store sales in Lagos by 414% during Russia's 2018 World Cup within 6 weeks using Facebook Paid Adverts and Google display with an impressive brand lift. • Introduced engagement pages on the website for email collection and onward provided relevant information to potential customers about skincare and perfume products through weekly newsletters. The email open rate (SendinBlue) was about 48%, well above the beauty industry average. • Implemented instant messages and a chatbot on the Facebook page to reduce request time and enhance positive brand perception. Conducted Lead Generation and onward email marketing to provide continued education on skincare treatments and best products. • PPC Advertising, Campaign Development, and Analysis of various media platforms in terms of cost per view, cost per acquisition, CPC, and similar performance metrics. Cost evaluation was done with a focus on strategic objectives and deliverables. • Monitoring of performance, optimization, and preparation of the weekly and monthly reports. • Media buying across various digital channels such as Nairaland, Instagram, and Blogs. Offline Marketing Activities * World Cup Campaign activation resulted in over 400% sales of perfumes and deodorants within one month in selected Modern stores.

Vesselnet Integrated Services Limited | Mar 2017 - Dec 2017

Digital Marketing Executive (Part-time)

Marketing and Digital Marketing Functions: • Developed a year online marketing framework for the business that has helped in the boost brand sales. • Increased engagement and page performance significantly, outperformed competitors by 4.6% weekly. • Analyzed performance and make a presentation on market reaction and resonance to brands. • Registered the company on all Social platforms, Online marketing platforms, and yellow pages. • Built the company from an unknown brand name to a recognized brand name in Nigeria especially Lagos thereby increasing goodwill it enjoys. • Generated over 100 leads with an Ad budget of less than N30,000 ($82.87) on Facebook across states in Nigeria. 10% of Leads are estimated to worth over 100 million revenues when properly closed. • Generated sales of over 1.62 million ($4475) with Facebook Ad contribution of N6,000 ($16.57) within one week. • Run various Ad Campaigns and other weekly posts to generate engagement and sales. Business Management Functions: • Developed company brochure and product catalog using online tools Lucidpress and Microsoft Publishers. • Developed business model and pricing models for Solar products with a view to gaining market share and achieving 13.5% sales growth monthly. • Built acquisition strategy that has helped to improve sales by 15% monthly. • Negotiate with local and foreign product supplier and source to achieve product competitiveness. • Discussed with leads and closed a few within two months. • Generated business proposals for individuals, businesses, and organizations. • Participated in various local and international tender and bid contract. • Analyzed various business prospects in the industries based on economy and needs. • Coordinate logistics and handle issue relating to sales and online marketing. • Responsible for content creation, structure, and development of the company's website.

Bel Impex Limited | Jan 2016 - Feb 2017

Social Media Marketing Manager

Digital Marketing Function: • Built facebook fans from less than 18000 to 79000 and twitter from 893 to 6950 and Instagram from less than 300 to over 3600 fans which surpasses all our niche competitor combine. • Increased online engagement by 383% with great shares, retweets, comments and likes above the competition • Write weekly and monthly reports and make presentations on growth trends and competitors’ performance. • Discuss with sales team and fans to understand impact and product of digital marketing. • Develop campaign on brand awareness and distributorship using both display Ads targeting base on demography, placement and interest to capture the core market. • Analyze result on the company website to effect changes using Google Analytics based on Visitors page views, bounce rates, and overall interaction on the website. Sent out professional emails using Mailchimp and Mailerlite • Made analysis on open rate, CTR, bounce rates with necessary technical metric. • Design most Image contents with the use of Canva, and MS PowerPoint. • Planned, Wrote and designed Framework for Bel Impex corporate documentary to be published soon. Marketing Function: • Analyze and provide data on our brand market information & sensitization against various old and new competitions. • Provide quarterly marketing estimates of brand prices against the competition with a measure on various brand quality by liaison with the quality assurance department. • Contribute to various monthly marketing promotions developed to boost sales in the market. • Plan, organize and monitor various market storm promotions in three markets-Agege, Mushin and Ikorodu as well as strategic places Ibadan. • Plan, organize and coordinate modern store activation for customer loyalty day in major stores in Lagos. • I developed the pricing for Rose Plus twin, Rose Carla and Rose of Africa Facial, Rose Plus Towel, Software twin pack and four packs amongst others by matching prices with cost and feasibility study.

Amaff Technologies Limited | Jan 2015 - Nov 2015

Project Supervisor (National Youth Service)

• Interpretation of Architectural diagrams, planning of work schedules and coordination of projects • Monitored the installation of electrical conduit wiring, earthing, fire-alarm, CCTV, Internet systems and conduit plumbing works in accordance with drawings and acceptable engineering best practice. • Made calculations on illumination positions and establish good choice of chandelier installation. • Monitored installation of flow devices and flow pumps for adequate pressure to building. • Handled Costing, evaluation and Inspection of site projects.

The Polytechnic Ibadan | Sep 2014 - Jun 2015

Assistant Lecturer/ Laboratory Attendant (National Youth Service)

• Tutored 102 Higher National Diploma students on Maintenance and Control Engineering with topics on pressure, temperatures, closed and open flow measurements, flow devices, control systems. • Assisted in conducting practical classes on transformer and machines. • Encouraged students with the use of soft notes, introduced video lectures and group works.

Control Systems International Company | Jul 2012 - Feb 2013

Engineering Intern

• Assisted in the installation of automatic tank monitoring device for a top company in Apapa with overall tank capacity of over 70million liters of petroleum products. • Carried out electrical integrity test on four tanks to ascertain its safety for storage use and earthing effectiveness at Conoil in Ikeja. • Calibrated various electromechanical and mechanical flow meters using standard Prover tank. • Assisted in design and construction of Star-delta and Direct-online Starters for AC Motors. • Independently carried out routine maintenance of pressure valves and flow counters with minimal supervision. • Installed Operation systems to New PC and handled troubleshooting jobs on electronic devices. • Prepared Technical reports, Analyzed data and made recommendations on projects handled.

Kresta Laurel Limited | Sep 2011 - Jan 2012

Engineering Intern

• Participated in assembling and Installation of 630kg three stops Kone Elevator for Vitafoam in Ikeja. • Worked with a team to install 21 stops machine room Kone Elevator at Negris building Ikeja. • Worked with a team to assemble and install an escalator at Shoprite, Cocoa house Ibadan.

Mane Limited | Feb 2009 - Nov 2009

Engineering Intern

• Manufactured Low Voltage panels from 16A to 6000A for different use. • Co-manufactured motor control centers of various capacities. • Co-manufactured automatic change over switch and automatic synchronizing panels • Assembled and manufacture automatic transfer switch for Telecommunication companies.

My Education

Take a look at my formal education

Master of Business Administration - MBA, Marketing  · (JanuaryUniversity of Lagos | 2019
Diploma , Digital Marketing Digital Marketing Skill Institute | 2016
Bachelor's degree, Electrical and Electronic EngineeringUniversity of Ibadan | 2014
Bachelor of Science (B.Sc.), Electrical and Electronics EngineeringUniveristy of Ibadan | 2014

About Me

Digital Marketing Manager with over 6 years of experience working in Consumer and Energy Products. I love making data-driven decisions in the areas of product development, marketing, consumer insight, and promotions.

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