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AI Essentials for Leaders Tool kit

Introduction to Key Concepts

Data literacy is an essential skill for every role within an organization—not just data scientists and analysts. As companies collect more data than ever before, it’s critical that everyone can read and analyze that data efficiently. In this course, you'll learn the basics of data-driven decision-making and get to apply these skills to three real-life examples from the world of finance, marketing, and operations. You’ll also discover how to uncover new insights and opportunities by applying supply and demand, cost and benefit, and risk and rewards frameworks—gaining practical skills to help you thrive in the new data-driven world.

Discover how to make better business decisions by applying practical data frameworks—no coding required.

Data-Driven Decision Making for Business

Learn core data concepts, understand how to answer real-world questions using data, and become a more confident data-driven decision-maker.

Data Skills for Business

Working with Data

In this no-code course, you’ll learn about the role of a Marketing Analyst and how they leverage data to better understand their customers and help companies grow. Through hands-on exercises, you’ll learn how to answer the big questions like "did my campaign increase sales six months after launch?" You’ll also work with real-world data to perform essential marketing analysis, including building customer segments, market response models, calculating customer lifetime value (LTV), and much more.

Discover how Marketing Analysts use data to understand customers and drive business growth.

Marketing Analytics for Business

Introduction to Machine Learning

Artificial Intelligence (AI) is without any doubt the most breakthrough and omnipresent discipline in today's economy, media, industry, and society at large. This non-technical course will expose you to the basic elements of the rapidly evolving field of AI. Through plenty of hands-on activities and without any coding required, we will uncover together those jargon terms everyone keeps talking about, such as machine learning, deep learning, explainable AI, natural language processing, generative models, and more. We'll also explore a variety of AI applications in everyday life and the AI techniques behind the scenes, how can organizations become AI-driven, and what are the key lessons learned, challenges, and societal implications of AI's unstoppable progress.

The videos contain live transcripts you can reveal by clicking "Show transcript" at the bottom left of the videos.

The course glossary, promotional material and detailed learning objectives can be found on the right in the resources section.

To obtain CPE credits you need to complete the course and reach a score of 70% on the qualified assessment. You can navigate to the assessment by clicking on the CPE credits callout on the right.

Learn the basic concepts of Artificial Intelligence, such as machine learning, deep learning, NLP, generative AI, and more.


Understanding Artificial Intelligence

What's behind the machine learning hype? In this non-technical course, you’ll learn everything you’ve been too afraid to ask about machine learning. There’s no coding required. Hands-on exercises will help you get past the jargon and learn how this exciting technology powers everything from self-driving cars to your personal Amazon shopping suggestions.

How does machine learning work, when can you use it, and what is the difference between AI and machine learning? They’re all covered. Gain skills in this hugely in-demand and influential field, and discover why machine learning is for everyone!


An introduction to machine learning with no coding involved.

Understanding Machine Learning

Get ready to take your workflows and business processes to the next level with the groundbreaking conversational language model, ChatGPT! In this course, you'll dive headfirst into the exciting world of generative artificial intelligence (AI) and discover how to wield ChatGPT like a pro. From text summarization, explaining complex concepts, drafting engaging marketing content, and generating and explaining code, you'll learn about the most common applications of ChatGPT. Plus, you’ll be equipped with a framework to evaluate new use cases and determine if ChatGPT is the right solution for your needs. Finally, you'll explore the legal and ethical considerations that come with implementing ChatGPT in various situations. Don't miss out on this opportunity to unlock the full potential of ChatGPT and revolutionize the way you work!

The videos contain live transcripts, which can be accessed by clicking "Show transcript" at the bottom left of the videos.

The course glossary can be found on the right in the resources section.

To obtain CPE credits you need to complete the course and reach a score of 70% on the qualified assessment. You can navigate to the assessment by clicking on the CPE credits callout on the right.

Learn how to use ChatGPT. Discover best practices for writing prompts and explore common business use cases for the powerful AI tool.

Understanding ChatGPT

Our full library contains 50+ learning tracks, 400+ interactive courses, 100+ training projects, and other material.

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Hands-on learning experience

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Flexible online training for every role

Visit My IoA to unlock your DataCamp access

AI Essentials for Leaders Tool kit

.css-1531qan{-webkit-text-decoration:none;text-decoration:none;color:inherit;}Data-Driven Decision Making for Business

Data Skills for Business

Data Skills for Business

Marketing Analytics for Business

Understanding Artificial Intelligence

Understanding Machine Learning

Understanding ChatGPT

What is DataCamp?

Join other IoA learners

Hands-on learning experience

Choose your own learning path

Flexible online training for every role

Ready to learn?

Data-Driven Decision Making for Business