Skip to content
Project: Cleaning Bank Marketing Campaign Data
  • AI Chat
  • Code
  • Report
  • Personal loans are a lucrative revenue stream for banks. The typical interest rate of a two-year loan in the United Kingdom is around 10%. This might not sound like a lot, but in September 2022 alone UK consumers borrowed around £1.5 billion, which would mean approximately £300 million in interest generated by banks over two years!

    You have been asked to work with a bank to clean the data they collected as part of a recent marketing campaign, which aimed to get customers to take out a personal loan. They plan to conduct more marketing campaigns going forward so would like you to ensure it conforms to the specific structure and data types that they specify so that they can then use the cleaned data you provide to set up a PostgreSQL database, which will store this campaign's data and allow data from future campaigns to be easily imported.

    They have supplied you with a csv file called "bank_marketing.csv", which you will need to clean, reformat, and split the data, saving three final csv files. Specifically, the three files should have the names and contents as outlined below:

    client.csv

    columndata typedescriptioncleaning requirements
    client_idintegerClient IDN/A
    ageintegerClient's age in yearsN/A
    jobobjectClient's type of jobChange "." to "_"
    maritalobjectClient's marital statusN/A
    educationobjectClient's level of educationChange "." to "_" and "unknown" to np.NaN
    credit_defaultboolWhether the client's credit is in defaultConvert to boolean data type
    mortgageboolWhether the client has an existing mortgage (housing loan)Convert to boolean data type

    campaign.csv

    columndata typedescriptioncleaning requirements
    client_idintegerClient IDN/A
    number_contactsintegerNumber of contact attempts to the client in the current campaignN/A
    contact_durationintegerLast contact duration in secondsN/A
    previous_campaign_contactsintegerNumber of contact attempts to the client in the previous campaignN/A
    previous_outcomeboolOutcome of the previous campaignConvert to boolean data type
    campaign_outcomeboolOutcome of the current campaignConvert to boolean data type
    last_contact_datedatetimeLast date the client was contactedCreate from a combination of day, month, and a newly created year column (which should have a value of 2022);
    Format = "YYYY-MM-DD"

    economics.csv

    columndata typedescriptioncleaning requirements
    client_idintegerClient IDN/A
    cons_price_idxfloatConsumer price index (monthly indicator)N/A
    euribor_three_monthsfloatEuro Interbank Offered Rate (euribor) three-month rate (daily indicator)N/A
    import pandas as pd
    import numpy as np
    
    # Start coding here...
    
    # loading the banking_marketing dataset into pandas using pd.read_csv() as a variable called bank
    bank = pd.read_csv("bank_marketing.csv")
    
    # viewing first five rows of economics
    print(bank.head())
    
    # checking the shape of data: number of rows and columns
    print(bank.shape)
    
    # checking bank columns data type
    print(bank.info())
    
    
    ###### creating economics.csv from bank
    
    # creating a dataframe called economics from bank
    economics = bank[["client_id", "cons_price_idx", "euribor_three_months"]]
    
    # checking economics columns data type
    print(economics.info())
    
    # viewing first five rows of economics
    print(economics.head())
    
    # storing as a csv files
    economics.to_csv('economics.csv', index=False)
    
    
    
    ###### creating client.csv from bank
    
    # creating a dataframe called client from bank
    client = bank[["client_id", "age", "job", "marital", "education", "credit_default", "mortgage"]]
    
    # replacing "." with  "_" in job & education column
    client["job"] = client["job"].str.replace(".", "_")
    client["education"] = client["education"].str.replace(".", "_")
    
    # replacing "unknown" with  np.NaN in education, mortgage & credit_default column
    client["education"] = client["education"].replace("unknown", np.NaN)
    client["mortgage"] = client["mortgage"].replace("unknown", np.NaN)
    client["credit_default"] = client["credit_default"].replace("unknown", np.NaN)
    
    # creating a mapping dictionary 
    mapping_bool = {"yes": True, "no": False}
    
    # mapping the created dictionary to mortgage & credit_default column using the map()
    client["mortgage"] = client["mortgage"].map(mapping_bool)
    client["credit_default"] = client["credit_default"].map(mapping_bool)
    
    # changing mortgage & credit_default column data type from object to boolean
    client["credit_default"] = client["credit_default"].astype(bool)
    client["mortgage"] = client["mortgage"].astype(bool)
    
    
    # checking client columns data type
    print(client.info())
    
    # viewing first five rows of client
    print(client.head())
    
    # storing as a csv files
    client.to_csv("client.csv", index= False)
    
    
    
    ###### creating campaign.csv from bank
    
    # creating a dataframe called campaign from bank
    campaign = bank[["client_id", "number_contacts", "contact_duration", "previous_campaign_contacts", "previous_outcome", "campaign_outcome", "day", "month"]]
    
    # creating a year column and assigning it to be 2022
    campaign["year"] = 2022
    
    # parsing year, month, day as datetime
    campaign["last_contact_date"] = pd.to_datetime(campaign["year"].astype(str) + "-" + campaign["month"] + "-" + campaign["day"].astype(str))
    
    # dropping day, month, year columns
    campaign = campaign.drop(columns=["day", "month", "year"])
    
    # creating a mapping dictionary
    mapp_bool = {"success": True, "failure": False, "nonexistent": False, "no": False, "yes": True}
    
    # mapping the created dictionary to previous_outcome & campaign_outcome column using the map()
    campaign["previous_outcome"] = campaign["previous_outcome"].map(mapp_bool)
    campaign["campaign_outcome"] = campaign["campaign_outcome"].map(mapp_bool)
    
    # changing previous_outcome & campaign_outcome column data type from object to boolean
    campaign["previous_outcome"] = campaign["previous_outcome"].astype(bool)
    campaign["campaign_outcome"] = campaign["campaign_outcome"].astype(bool)
    
    # checking client columns data type
    print(campaign.info())
    
    # viewing first five rows of campaign
    print(campaign.head())
    
    # storing as a csv files
    campaign.to_csv("campaign.csv", index=False)