Elea McDonnell Feit

Assistant Professor of Marketing at Drexel University

Elea is a marketing professor at Drexel University and a Senior Fellow of Wharton Customer Analytics. She uses analytics to understand people so that companies can make better decisions. She enjoys making analytics accessible to marketers and co-wrote R for Marketing Research and Analytics. Her husband has a much cooler job working on data acquisition systems for race cars and, sadly, she has not convinced him to use R.

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Courses led by Elea McDonnell Feit

R

Choice Modeling for Marketing in R

Learn to analyze and model customer choice data in R.

4 Hours
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Elea McDonnell Feit

Assistant Professor of Marketing at Drexel University

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