Marc Dotson

Assistant Professor of Marketing, BYU Marriott School of Business

Marc's research is focused on applications of Bayesian inference in marketing, including choice modeling and text analysis. He teaches courses in survey research, conjoint analysis, marketing analytics, and statistical modeling.
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Courses led by Marc Dotson

R

Introduction to Text Analysis in R

Analyze text data in R using the tidy framework.

4 Hours
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Marc Dotson

Assistant Professor of Marketing, BYU Marriott School of Business

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