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Afonso Guimarães

Afonso Guimarães

Head of operations

UNYA | Portugal

Technologies

My Portfolio Highlights

My New Course

Understanding Data Science

My New Course

Understanding Data Science

Data juggler, effortlessly balancing variables to unlock insights.

My Work

Take a look at my latest work.

course

Intermediate SQL Queries

course

Introduction to Tableau

course

Understanding Data Science

course

Intermediate SQL Queries

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Understanding Data Science
Intermediate SQL
Introduction to Tableau

My Work Experience

Where I've interned and worked during my career.

Unya | Jan 2021 - Present

Head of Operations

I was invited to join Unya with the mission of leading the implementation and operational management of urban microhubs, focusing on the efficient distribution of food products and enabling same day and next day delivery solutions. The main objective was to provide food brands with an agile and reliable delivery experience on their e-commerce channels and delivery platforms (UberEats, Glovo and Bolt Food). - Coordination of multidisciplinary teams, ensuring efficient execution of daily operations and maintenance of quality standards. - Implementing continuous improvements that resulted in an increase in operational efficiency, ensuring agile deliveries and a reduction in operating costs. - Planning and executing projects to expand and adapt Unya's operations in new markets, aligning logistics strategies with local needs. - Continuous analysis of key performance indicators (KPIs), implementing actions to maximize productivity and service quality. - Creation of detailed reports and analytical databases (Looker), providing valuable insights for stakeholders and external partners. → +80,000 deliveries made, with a 99% success rate. Over 40% growth in annual revenue.
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OCD - AGENCY & STUDIO | Mar 2020 - Jan 2021

Project Manager | E-commerce

As Project Manager, I was responsible for managing and executing complex projects for clients in the areas of digital marketing and e-commerce (Shopify & Woocomerce), with a focus on generating measurable results and achieving our clients' business objectives. - Led projects from conception to execution, ensuring that initiatives are aligned with clients' strategic objectives. - Created and implemented strategies tailored to the needs of each client, with an emphasis on ROI and KPIs specific to the e-commerce sector. - Management of the creative, content, technical and marketing teams, ensuring effective collaboration and on-time delivery of projects, within budget and to the required standards. - Planning and executing performance marketing campaigns (including SEO, PPC, email marketing, among others), with constant analysis of metrics to optimize campaigns and maximize results. - Regular monitoring of key KPIs such as conversions, CTR, CPA and ROI.

KuantoKusta | Aug 2018 - Mar 2020

E-Commerce Specialist & BI

- Creation of reports and dashboards (Looker) to monitor KPIs and key metrics, as well as ad hoc requests from management teams. - Providing data-based insights to support decision-making, such as comparing products in categories vs. visits, analyzing the performance of each partner in the Marketplace and Price Comparator, among many others. - Analysis and optimization of Marketplace performance data, identifying opportunities to improve conversion and sales. - Collaboration with development teams to implement Marketplace features that improved the user experience and conversion. - Support in data automation projects to optimize analytical processes.

KuantoKusta | Jan 2017 - Aug 2018

Sales Manager

- Held regular meetings with the CEO and the heads of each department to discuss challenges, objectives, ongoing projects and identify solutions to problems. - Defined and implemented sales strategies aimed at increasing partnerships and the platform's profitability. - Coordinated and motivated the sales team, with a focus on attracting new clients and expanding strategic commercial partnerships. - Implemented processes and actions to promote an increase in sales efficiency, as well as ensuring that operations were aligned with the company's financial objectives. → Increased turnover by 40%, from 2.3 million euros in 2018.

KuantoKusta | Jan 2016 - Jan 2017

Associate Sales Manager

- Supported the leadership of the sales team, aligning individual objectives with the company's overall strategy and promoting the continuous development of the team through coaching and daily support. - Collaborated directly with the Commercial Department in defining sales strategies and executing plans to achieve commercial objectives. - Oversaw relationships with affiliates and strategic partners, aiming to maximize revenues, long-term partnerships and affiliate marketing programs. - Monitored key performance indicators (KPIs), such as sales growth and conversion rates, to ensure that commercial objectives were met and exceeded.

KuantoKusta | May 2013 - Jan 2016

Account Manager

I joined KuantoKusta to manage accounts and sell advertising space. With a client portfolio of over 200 stores, my job was to manage accounts such as Worten, Fnac, Radio Popular and El Corte Inglês, promoting an increase in their results. - Integrated the partner product catalog, managing expectations between the partner and the content team. - Analysed and optimized the partners' CPCs to improve their positioning in the product listings and highlight areas. - Managed campaigns between the Marketing team and Partners, defining offers, negotiating products and discounts. - Created partnerships with Media Agencies to boost sales of advertising space on KuantoKusta (takeovers, banners, email marketing, etc.). → +20% growth in turnover through advertising space and optimization of partners' CPC.

RHmais | Jan 2010 - May 2013

Customer support

While studying at university, I joined RHmais, providing services to NOS. This experience allowed me to develop skills in customer service and relationship management in a dynamic environment. - Customer support and solving technical and commercial problems. - Back-office management and administrative support. - Customer loyalty and contract renegotiation, with a focus on customer satisfaction and retention. → +90% retention rate for customers who wanted to move to another operator.

My Education

Take a look at my formal education

Gestão, Gestão de EmpresasISAG – Instituto Superior de Administração e Gestão | 2011
Escola de Comercio do Porto | 2007

About Me

Afonso Guimarães

With over 10 years' experience in the digital sector, I've developed a solid background in various roles, such as Account Manager, Sales Manager and Head of Operations. I'm passionate about learning and constantly updating myself - the digital world

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