- Assisted with the execution of social and paid media campaigns for FY23, ensuring adherence to Agilent's scheduling and deployment processes. - Managed and coordinated creative assets and campaign materials, catering to the specific needs of each campaign. - Provided insightful post-deployment performance metrics, analyzing the effectiveness of campaign strategies. - Supported the planning and development of email campaigns, focusing on scheduling, deployment, and performance metric analysis. - Assisted in achieving DGG EMEAI FY23 digital targets across all product lines, providing vital support to the team's marketing efforts. - Offered actionable recommendations to boost digital engagement, utilizing previous campaign metrics and performance insights to drive strategic improvements.

Astoria Company | Sep 2020 - Nov 2022

Web Content Marketing Analyst

- Leveraged web analytics to provide comprehensive monthly KPI reports to the Head of SEO, contributing to a 20% improvement in SEO strategy effectiveness. - Authored and published over 150+ engaging blog posts, utilizing SEO best practices, resulting in a 30% increase in website traffic and a 25% boost in user engagement. - Constructed a robust proposal detailing SEO improvements, leading to a 15% growth in organic search visibility. - Conducted extensive long-tail keyword research using SEMrush and proposed a growth strategy that resulted in a 10% uplift in website rankings. - Composed text and video ad copy optimized for online sales, driving a 20% increase in conversion rates.

The University of Salford | Mar 2022 - Sep 2022

Social Media Content Creator

- Created and curated engaging content such as text, videos, graphics, gifs, and photography focused on student life at the University of Salford and life in Salford and Manchester. - Managed community interactions across various social media platforms, ensuring prompt and accurate responses to user inquiries, and improving the response rate. - Regularly produced engaging blog updates and vlogs, offering a personal perspective on life as a University of Salford student. This led to a 15% growth in blog readership and vlog views. - Provided diverse live online coverage of University events like festival launches and open days, effectively promoting and celebrating the diversity of the student profile. - Devised relevant campaign topics and generated content aligned with social media trends. Recommended strategies for expanding onto new platforms.

YouTube | Aug 2018 - Sep 2022

Digital Content Marketer

- Executed comprehensive research to produce and edit high-quality video content for the brand's YouTube channel, contributing to a 50% increase in average video quality scores. - Conducted continuous analysis of video performance data, implementing adjustments that improved engagement rates by 30% and ROI by 20%. - Successfully garnered over 1M organic video views through strategic content creation and editing, along with the design of visually appealing video thumbnails. - Crafted SEO-optimized video descriptions for the channel, resulting in a 25% increase in search result rankings and 15% uplift in channel traffic.

TechCabal | Oct 2019 - Feb 2020

Social Media Video Marketer

- Crafted compelling video content for platforms such as YouTube, Instagram, and Facebook, leading to a 15% increase in audience engagement. - Collaborated with the planning and animation team in the successful launch of a TV show, "Jollof Road", leading to a 25% growth in viewership. - Transcribed promotional videos for the brand's travel TV show, meeting diverse sponsor requirements and resulting in an uplift in sponsor satisfaction. - Strategized video content ideation and social media engagement, resulting in a 20% boost in brand visibility. - Produced and curated dynamic social media video content from tech seminars, driving an increase in seminar participation.

Ewc Nigeria | Jun 2019 - Sep 2019

Social Media Manager

- Led the creative direction for promotional explainer and testimonial videos, enhancing brand narrative and driving customer engagement. - Oversaw Facebook and Instagram content strategy, including post creation and copywriting, resulting in a 15% increase in user engagement. - Authored weekly educational blog posts for the company's website, resonating with the target audience and increasing organic traffic by 20%. - Teamed up with the design team to refine the layout and messaging of campaign landing pages, successfully boosting conversion rates by 10%.

My Education

Take a look at my formal education

Master of Science - MS, Digital marketingThe University of Salford | 2023

Communication Studies, Bachelor of ArtUniversity of Cape Coast | 2017

About Me

Looking for an opportunity in Marketing analytics as I have a background in digital content marketing and I am currently learning more about data manipulation and visualization. Happy to connect and work on other projects too. Thank you!

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