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Chidera Stephen

Chidera Stephen

Digital Analyst

University of Salford

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

Data whisperer, listening closely to the stories hidden within the numbers.

My Work

Take a look at my latest work.

course

Understanding Data Science

course

Introduction to SQL

course

Understanding ChatGPT

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Agilent Technologies | Sep 2022 - Present

EMEAI Field Marketing Digital Intern

- Assisted with the execution of social and paid media campaigns for FY23, ensuring adherence to Agilent's scheduling and deployment processes. - Managed and coordinated creative assets and campaign materials, catering to the specific needs of each campaign. - Provided insightful post-deployment performance metrics, analyzing the effectiveness of campaign strategies. - Supported the planning and development of email campaigns, focusing on scheduling, deployment, and performance metric analysis. - Assisted in achieving DGG EMEAI FY23 digital targets across all product lines, providing vital support to the team's marketing efforts. - Offered actionable recommendations to boost digital engagement, utilizing previous campaign metrics and performance insights to drive strategic improvements.
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Astoria Company | Sep 2020 - Nov 2022

Web Content Marketing Analyst

- Leveraged web analytics to provide comprehensive monthly KPI reports to the Head of SEO, contributing to a 20% improvement in SEO strategy effectiveness. - Authored and published over 150+ engaging blog posts, utilizing SEO best practices, resulting in a 30% increase in website traffic and a 25% boost in user engagement. - Constructed a robust proposal detailing SEO improvements, leading to a 15% growth in organic search visibility. - Conducted extensive long-tail keyword research using SEMrush and proposed a growth strategy that resulted in a 10% uplift in website rankings. - Composed text and video ad copy optimized for online sales, driving a 20% increase in conversion rates.

The University of Salford | Mar 2022 - Sep 2022

Social Media Content Creator

- Created and curated engaging content such as text, videos, graphics, gifs, and photography focused on student life at the University of Salford and life in Salford and Manchester. - Managed community interactions across various social media platforms, ensuring prompt and accurate responses to user inquiries, and improving the response rate. - Regularly produced engaging blog updates and vlogs, offering a personal perspective on life as a University of Salford student. This led to a 15% growth in blog readership and vlog views. - Provided diverse live online coverage of University events like festival launches and open days, effectively promoting and celebrating the diversity of the student profile. - Devised relevant campaign topics and generated content aligned with social media trends. Recommended strategies for expanding onto new platforms.

YouTube | Aug 2018 - Sep 2022

Digital Content Marketer

- Executed comprehensive research to produce and edit high-quality video content for the brand's YouTube channel, contributing to a 50% increase in average video quality scores. - Conducted continuous analysis of video performance data, implementing adjustments that improved engagement rates by 30% and ROI by 20%. - Successfully garnered over 1M organic video views through strategic content creation and editing, along with the design of visually appealing video thumbnails. - Crafted SEO-optimized video descriptions for the channel, resulting in a 25% increase in search result rankings and 15% uplift in channel traffic.

TechCabal | Oct 2019 - Feb 2020

Social Media Video Marketer

- Crafted compelling video content for platforms such as YouTube, Instagram, and Facebook, leading to a 15% increase in audience engagement. - Collaborated with the planning and animation team in the successful launch of a TV show, "Jollof Road", leading to a 25% growth in viewership. - Transcribed promotional videos for the brand's travel TV show, meeting diverse sponsor requirements and resulting in an uplift in sponsor satisfaction. - Strategized video content ideation and social media engagement, resulting in a 20% boost in brand visibility. - Produced and curated dynamic social media video content from tech seminars, driving an increase in seminar participation.

Ewc Nigeria | Jun 2019 - Sep 2019

Social Media Manager

- Led the creative direction for promotional explainer and testimonial videos, enhancing brand narrative and driving customer engagement. - Oversaw Facebook and Instagram content strategy, including post creation and copywriting, resulting in a 15% increase in user engagement. - Authored weekly educational blog posts for the company's website, resonating with the target audience and increasing organic traffic by 20%. - Teamed up with the design team to refine the layout and messaging of campaign landing pages, successfully boosting conversion rates by 10%.

My Education

Take a look at my formal education

Master of Science - MS, Digital marketingThe University of Salford | 2023
Communication Studies, Bachelor of ArtUniversity of Cape Coast | 2017

About Me

Chidera Stephen

Looking for an opportunity in Marketing analytics as I have a background in digital content marketing and I am currently learning more about data manipulation and visualization. Happy to connect and work on other projects too. Thank you!

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