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Faith Ese

Faith Ese

Manager

Gatimo Limited

Technologies

Data virtuoso, orchestrating symphonies of information.

My Work

Take a look at my latest work.

project

Analyzing Students' Mental Health

SQL
course

Introduction to SQL

SQL
course

Intermediate SQL

SQL

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Coursera Channel Management & Retailing

edX Retail Fundamentals

edX Supply Chain Analytics

edX Omnichannel Strategy and Management

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Gatimo Limited | Nov 2022 - Present

Commercial Manager

Providing leadership and strategic management to a 20-member team across functions- Buying, Category Management, Warehousing, and Visual Merchandising- in Ruff ‘N’ Tumble, the foremost indigenous children’s brand with operations of 16 stores across Nigeria and a global e-commerce platform that allows sellers and buyers from different countries to engage in cross- border commerce. Led the Commercial Planning in collaboration with the Marketing team to develop commercial activities and align the company's goals with market trends and consumer demands, ensuring a competitive advantage and sustainable growth. Identifying potential partnerships to increase product offerings to customers and create a more comprehensive and compelling experience for the target audience.
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Jumia Nigeria | Apr 2021 - Oct 2022

Senior Key Account Manager - Fashion

Implemented the e-commerce strategy for global, indigenous fashion brands and marketplace sellers to establish a successful online presence, attract and retain customers, and drive revenue growth through their e-commerce platform. Onboarded and developed market entry strategies for international fashion partners like Trendyol, Slazenger, Ecrou, etc., and led in-market launches including range building, pricing, and advertising for fashion partners like Nike, Defacto, Puma, etc. Revitalized the e-commerce go-to-market strategies of 15 key accounts by incorporating feedback from website analytics, product engagement, product trends, and seasonality. Made informed decisions and gave recommendations to the senior leadership of the businesses to drive growth and achieve the desired objectives. ● Achieved a 40% year-on-year growth average across a portfolio of 15 key accounts. ● Expanded active customers by 35% in a 1-year period. ● Increased click-through rate by +15% and portfolio advertising spends by 77% in a 1-year period.

BrandCo Nigeria Limited | Mar 2018 - Apr 2021

Analyst - Buying & Merchandising (West Africa)

Worked with a leading fashion retailer and official franchise partner for the brands Adidas, Skechers, Havaianas and Reebok. Collaborated with the marketing team to develop and execute monthly marketing plans- highlighted products/categories, identified gaps & opportunities, and refined the product assortment accordingly to boost in-store and online sales, improving conversion of advertised ranges by +10% month on month. Leveraged business intelligence tools to forecast and optimize inventory of > $500K across 15 stores servicing > 1M customers. Designed and executed the multichannel distribution flow, introducing a Buy online, pick up in- store option to provide customers with a convenient and flexible shopping experience while increasing the number of users. ● Increased revenue by 33% and items sold by 43% in a year. ● Grew e-commerce users by 20% in a 6-month period and e-commerce revenue contribution by 15%. ● Reduced returns and refunds by 80%. ● Identified location clusters which improved merchandise distribution and increased items sold by 43% in 1 year. ● Led the development of range building strategy for private label forecasted to result in a 30% increase in revenue. ● Coordinated order selection and ensured on-time product shipment to optimize inventory levels thus increasing revenue by 40% in 9 months. ● Reduced lead-time by 67% for intra-state and 40% for inter-state deliveries in 1 year.

Jumia Nigeria | Nov 2016 - Mar 2018

Category Developer - FMCG

Led market survey and product benchmarking activities to gain valuable insights into customer preferences & market trends and ensure product relevance, price & product competitiveness. Conducted cluster analysis for logistically challenged products during “Black Friday” and implemented an alternative supply chain strategy that generated additional revenue of $100K. Acquired, onboarded and managed over 30 top-tier FMCG companies, indigenous brands and third-party marketplace business owners which contributed 40% of the category target. Collaborated with the marketing team to execute monthly category sales campaigns, reaching 100%+ in revenue and items sold monthly targets. ● Successful negotiations of discounts to maintain best prices offers of at least 2.5% less than the competition. ● Ensured above 80% stock availability on top-selling products. ● Acquired and managed >30 marketplace vendors, contributing 40% of monthly revenue through value offerings, sales campaign management, and swift issue resolutions. ● Generated revenue of $100K which would have been lost.

S.C Johnson & Son Nigeria Ltd | Oct 2015 - Jun 2016

Quality Control Assistant

N/A

S.C Johnson & Son Nigeria Ltd | Mar 2013 - Aug 2013

Processing Intern

N/A

My Education

Take a look at my formal education

Bachelor of Engineering (B.Eng.), Chemical Engineering in Chemical EngineeringCovenant University | 2014

About Me

Faith Ese

I I am excited about the future of retail and e-commerce and its ever-evolving potential and opportunities. I am developing my capabilities in data analytics and science in order to become a strategic influencer in the evolution of the industry.

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