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michael stroud

michael stroud

Certified

Data Scientist

Just Add Data

Technologies

My Portfolio Highlights

My New Certification

Data Analyst

My New Certification

Data Scientist Associate

My New Certification

Data Analyst

Certified Data Scientist Associate with over six years of hands-on experience in data analysis, business intelligence, and machine learning. Highly proficient in SQL, Python, and data visualization tools. Specialized in designing robust ETL pipelines, advanced analytics, and predictive modeling. Proven ability to lead strategic initiatives, deliver actionable insights, and support data-driven decision-making across various domains.

My Work

Take a look at my latest work.

project

Evaluate a Manufacturing Process

DataLab

Dr. Semmelweis and the Discovery of Handwashing

certification

Data Scientist Associate

article

Predicting Credit Card Approvals - Just Add Data - Obsidian Publish

article

Assessing Customer Churn Using Machine Learning - Just Add Data - Obsidian Publish

article

SQL Examples - Just Add Data - Obsidian Publish

project

Evaluate a Manufacturing Process

My Certifications

These are the industry credentials that I’ve earned.

Data Scientist Associate

Data Scientist Associate

Data Analyst

Data Analyst

Data Literacy

Data Literacy

Other Certificates

Google Foundations: Data , Data , Everywhere

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Spoonful of comfort | Mar 2021 - Present

Data Analyst

• Product Price Testing: Tasked with evaluating the impact of a price increase on cookie packages, I set up a test and used bootstrap sampling , using Python and Numpy, to analyze conversion and bounce rates. The analysis revealed that the price increase did not affect conversion rates, indicating customer willingness to pay more, resulting in improved profit margins on all cookie packages. • Purchase Intent Classification: Faced with the issue of 1/3 of purchases being occasion-neutral, I was tasked with classifying these neutral products into specific occasions using customer notes. I employed a support vector machine model, achieving an 85% accuracy rate. This allowed us to gain insights into previously unclear purchase events and adjust product availability and demand more effectively. • Entry Product Retention: Tasked with increasing retention and revenue, I identified the best entry products for new customers over a 2-year period. Using SQL, Pandas, and Numpy, I created first purchase cohorts and retention decay curves. The analysis showed that non-perishable items had the lowest retention, while soups and products for planned events had the highest retention rates, enabling the company to better target and optimize product offerings for new customers. • Looker Studio Expertise: Created dashboards that visualize key performance metrics like add-on rates, add-on conversions, add-on revenue, and isolated slow-moving addons. Also designed dashboards blending data from Google Analytics and BigQuery for a 360-degree view of performance metrics. • Multi-dimensional Analytics: Built specialized dashboards for Average Order Value (AOV), overall revenue, 12-month run rate of revenue, and ad spend, offering multiple filter dimensions like corporate vs. DTC and new vs. returning customers. • E-commerce Analytics: Identified potential corporate orders to segregate them from DTC online storefront activities, providing actionable insights for targeted marketing strategies.
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Harmon Brothers Consulting | Jul 2020 - Present

Data Analyst

Analytics Dashboards: Pioneered the development and upkeep of dynamic analytics dashboards using state-of-the-art tools, offering real-time, pinpoint insights for key decision-makers. Data Preparation: Employed meticulous data extraction and cleansing methods on diverse sources like Facebook, Ecommerce platforms, and Google Ads, guaranteeing unparalleled data precision. Business Analytics: Crafted exhaustive analytic reviews on pivotal metrics such as Lifetime Customer Value, Email Attribution, and Financial Proforma, fostering data-driven decision-making and fueling business expansion. Advanced Data Exploration: Utilized sophisticated R programming methodologies for profound data scrutiny, unveiling critical marketing insights and charting the course for result-oriented marketing initiatives. Excel Reporting: Generated myriad Excel templates for efficient data aggregation and presentation, empowering stakeholders with immediate access to crucial metrics, influencing resource distribution decisions. Statistical Collaboration: Orchestrated a seamless blend of statistical analysis, design, and information dissemination, synergizing with diverse teams to exceed business objectives and benchmarks.

Harmons Grocery | Mar 2016 - Jun 2020

Manager

Data-Driven Decision Making: Managed a thriving $2.5-million business, directing daily operations for optimal profitability. Expertly wielded Domo Data Analytics to elevate gross profit margins from 23.5% to 28.5%, testifying to my ability to harness data for pivotal business decisions. Sales Forecasting & Inventory Modeling: Demonstrated proficiency in data science by employing Excel for sales predictions and inventory quantification, underscoring my acumen in leveraging software tools to fine-tune business outputs. Data-Informed Team Management: Assessed employees' skill sets using data-driven evaluations, allotting responsibilities based on their proficiency and training. This strategic approach ensured personnel flourished in their capacities, amplifying business success. Adaptive Scheduling & Optimization: Agilely adapted role allocations and timetables, harmonizing dynamic business requirements with process efficiencies, staff expertise, and client expectations.

Vivint | Jan 2013 - Mar 2016

IT

System Verification through Data Analysis: Assisted installers in validating system connections, employing a rigorous analytical approach to ensure optimal functionality. Customer Tech Support & Data Diagnostics: Addressed customer technical issues related to their security systems, leveraging diagnostic analytics to pinpoint and address the root cause of disruptions. Advanced Troubleshooting: Employed data-driven methodologies to identify and rectify system and software anomalies, highlighting my proficiency in problem-solving using analytical tools. Usability & Functionality Enhancement: Systematically investigated and remedied system challenges, utilizing data analytics to optimize user experience and enhance overall system performance.

My Education

Take a look at my formal education

Associates of Science in Mathematics Utah Valley University | 2014

About Me

michael stroud

Data Scientist with 6+ yrs expertise in statistics & machine learning. Skilled in Python, big data tech & cloud platforms. Bridges gap between data insights & strategic actions

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