Beta

Mitzi Martínez

Data Analysis Consultat

Payback | Mexico

Analytical superhero, saving the world from data chaos.

My Work Experience

Where I've interned and worked during my career.

PAYBACK | May 2022 - Present

Data Analytics Consultant

Data analysis and report generation; for sales and marketing strategies. • Developed the customer segmentation strategy proposal for 2023 by using the transaction and sales information, I developed the customer segmentation strategy proposal for 2023. Establishing tendencies and similarities in the distinct groups of clients. The projections of the strategy indicated that it would help us increase sales and obtain more customers by 60% compared to 2022. • Developed the communication Strategy by analyzing customer response to media marketing. And the mixing of the media usage, the response increased by 30%.

AIS | Apr 2020 - May 2022

Senior Data Scientist

N/A

AIS | Jul 2018 - Apr 2020

Junior Data Scientist

Development and implementation of information systems for decision support, based on statistical modeling. • Automated for a data cleaning process, written in R language, to obtain the description of numerical and categorical fields exported to Excel to present it to the client. • Developed a Machine learning and customer segmentation credit model for a Colombian bank, focused in agricultural sector with 85% efficiency.

Deloitte | Jan 2017 - Jun 2018

Oracle Analyst

System migration to JD Edwards 9.2 Enterprise One ERP with finance, distribution, planning and manufacturing modules, for Tupperware México. • Implemented System processes mapping for functional migration requirements. • Created and modified native C libraries for JD Edwards financial module implementation. • Lead the documentation team to deliver in 2 weeks the final technical documents of the project.

My Education

Take a look at my formal education

Engineering in Computer SystemsEscuela Superior de Cómputo | 2016

About Me

Computer Systems Engineer with 7 years of professional experience, focused on data science and financial and marketing analytics. I have worked with more than seven financial institutions around Latin America and Spain, implementing statistic and mac

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