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Nahual-Tena Lafaÿsse

Nahual-Tena Lafaÿsse

Certified

Sales manager

EMW Fine Wines | Hong Kong

Technologies

My Portfolio Highlights

My New Certification

Data Analyst Associate

My New Track

Data Analyst

My New Certification

Data Analyst Associate

Data alchemist, turning data into gold with the touch of analysis.

My Work

Take a look at my latest work.

DataLab

Project: Data-Driven Product Management: Conducting a Market Analysis

DataLab

Project: What's in an Avocado Toast: A Supply Chain Analysis

DataLab

Project: Analyzing Unicorn Companies

DataLab

Project: Analyzing Crime in Los Angeles

DataLab

Project: Uncovering the World's Oldest Businesses

DataLab

Project: Hypothesis Testing with Men's and Women's Soccer Matches

DataLab

Project: Data-Driven Product Management: Conducting a Market Analysis

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

Other Certificates

Datacamp Associate Data Analyst

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

East Meets West Fine Wines | Aug 2023 - Aug 2024

Private Sales Manager

• successfully expanded the client base through strategic partnerships and targeted prospecting, leveraging data insights to identify and pursue high-value opportunities • managed a diverse portfolio of over 400 product references, utilizing analytical skills to optimize product offerings and align with market demand • crafted and implemented monthly marketing strategies, driving brand awareness and sales growth through data-driven decision-making • organized exclusive tasting events, enhancing client engagement and brand loyalty through personalized experiences maintained client relationships through a custom newsletter and targeted email campaigns, using data analytics to tailor content and improve engagement rates • developed an Excel-based tool for tracking detailed client wine preferences and managing communications, streamlining client relations and enhancing data accuracy • utilized data analysis to inform strategic decisions, optimize marketing efforts, and improve client satisfaction
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Legrand Asia | Oct 2021 - Aug 2023

Brand Ambassador

• acted as the primary representative for several French wine estates, enhancing brand visibility and market presence in Hong Kong • successfully developed and managed a comprehensive distribution network with local restaurants, leveraging data insights to identify and target high-potential partners • cultivated a network of private clients through strategic prospecting and personalized engagement, resulting in increased brand loyalty and sales growth • conducted market research and analysis to identify emerging trends and opportunities, informing strategic decision-making and business development efforts • organized and executed personalized tastings, tailoring experiences to client preferences and utilizing feedback to refine offerings • navigated diverse cultural landscapes to effectively communicate brand values and product benefits, fostering strong relationships with clients and partner

Caves Legrand Filles & Fils | Oct 2018 - Oct 2021

Wine Merchant

• spearheaded daily wine stock replenishment and inventory control, ensuring optimal stock levels and minimizing discrepancies • utilized data-driven insights to forecast demand and manage inventory efficiently • analyzed sales trends and customer preferences to optimize product offerings and enhance customer satisfaction • streamlined wine storage processes, improving organization and accessibility, which led to increased operational efficiency • provided sales and consultation services for wines and spirits, with an emphasis on French wines, to meet diverse customer needs • engaged in weekly training sessions and tastings with partner winemakers, acquiring a comprehensive understanding of winemaking techniques and product knowledge • fostered strong relationships with winemakers and industry partners, enhancing product knowledge and sales strategies

My Education

Take a look at my formal education

Bachelor's Degree in Applied Foreign Languages (English - Spanish)Université Bordeaux Montaigne | 2016

About Me

Nahual-Tena Lafaÿsse

Transitioning from wine sales to data analytics, I am looking forward to applying my skills in a role that contributes to the growth and innovation of the wine sector.

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