Tasked with evolving the corporate analytics department to meet the expectations of the newly developed Corporate Growth function at Swisher. Successfully manages a team of individuals who provide analytical support to the Consumer Marketing, Market Research, Digital Marketing, Trade Marketing, and Legal & Compliance teams.

Swisher | Mar 2019 - Jul 2021

Senior Manager, Corporate Analytics

Lead the Corporate Analytics team and excelled at assisting brand, operational marketing, and trade as well as taking on responsibility of overseeing digital strategy analytics, adult consumer research, and supporting the legal and government affairs department.

Swisher | Mar 2017 - Mar 2019

Manager, Business Analytics

Promoted to directing manager over the corporate business analytics team. Contribute to the success and vitality of corporate analytics and reporting processes to assist in trade marketing, brand marketing, and operational marketing.

Swisher | Oct 2014 - Mar 2017

Senior Analyst, Business Analytics

Responsible for the daily oversight and strategic direction of key business units to ensure successful planning, implementation, and ongoing coordination of organization-wide programs & business analytics. Responsible to appropriately perform research, analyze information, and develop meaningful monthly and quarterly reports to communicate findings amongst key stakeholders and c- level management.

Swisher | Jun 2013 - Oct 2014

Sales Analyst

Gathered and analyzed current and historical data to evaluate and respond to market trends and risks. Notable accomplishments in the position: • Maintained confidentiality while handling sensitive data/materials • Trusted to work independently, with a high level of responsibility

Swisher | Jan 2008 - Jun 2013

Customer Service Representative

Executed superior customer service interactions, provided meaningful support to customers and sales force. Key duties included: responded to inbound inquiries, performed accurate order entry, and maintained expert knowledgeable of all products and specific promotions. Worked directly with shipping department and truck lines to resolve issues; assisted with end of day responsibilities and large-scale project work.

My Education

Take a look at my formal education

Executive MBA, Consumer Goods & Services MarketingJacksonville University | 2019

Bachelor of Business Administration (B.B.A.), Finance, ManagementJacksonville University | 2012

About Me

Experienced Marketing and Consumer Insights Leader, providing high-performance business analytics, with a focus on marketing insights and reporting. I am looking to add to my skillset and am open to transitioning into a new career.

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