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Adrian Winther

Adrian Winther

Growth Marketing Lead

Amber

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

Insights architect, constructing bridges between data and actionable strategies.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Amber Electric | Dec 2022 - Present

Growth Marketing Lead

N/A

Amber Electric | Feb 2021 - Dec 2022

Performance Marketing Manager

N/A

Essence | Jul 2019 - Feb 2021

Senior Media Activation Manager

*Leading paid search marketing of key B2B products for Google APAC *Enhancing performance outcomes by stitching platform, client and audience data *Leading team of Paid Search specialists in driving performance and adherence to best practices *Owning performance across Paid Search, Display, and Paid Social channels for Tigerair *Client contact for campaigns, new opportunities, and partnership plans *Build and monitor employee growth and development plans for all direct reports *Develop and monitor annual partnership plans with key strategic partners *Seek new opportunities for optimisation and innovation of our channel execution and tech deployment in alignment with client business needs
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Mindshare | Jan 2018 - Jul 2019

Client Service

*Full cycle campaign management of ATL and BTL campaigns, from brief to end reporting. *Central consultant between client, external agencies, and internal special teams. *Consulting on digital and offline media strategy. *Developing performance framework and media planning guidelines for global markets. *Leading rollout of new global performance reporting platform.

DDM Agency | May 2017 - Jan 2018

Paid Search Analyst

*Campaign and bid management across multiple clients in different verticals. *Managed the entire campaign and billing process for clients’ AdWords accounts across EMEA & APAC. *Optimized campaign performance towards clients’ brand and business goals: lead generation, brand awareness, consideration, conversion, store traffic, customer retention and loyalty. *Analyzed and provided ongoing campaign insights to clients using AdWords reporting tools, Google suite of programs including but not limited to Analytics, Data Studio and more.

Department of Justice and Regulation, Victoria, Australia | Feb 2016 - May 2017

Community Work Development Officer

Community management of governmental Facebook and Twitter social pages. Managed and executed a content calendar across social channels to promote the positive impacts of community work programs.

Priority Pets | Oct 2013 - Feb 2016

Online Marketing Manager

End-to-end management of Paid Social campaigns on Facebook / IG for overarching brand and performance goals. Optimised Paid Search campaigns to increase average CTR by over 4%. Increased conversion rates on newly developed e-commerce site via testing of different landing pages, creatives. Managed brand pages on FB / IG and promoted business channels like store, online and grooming services with organic content. Oversee all aspects of retail inventory including range selection, pricing, ordering, and supply lead times for over 3,000 product lines. Increase gross profit margins across retail sales from 28% to 35% within 6 months of commencing role. Led a team of retail sales assistants and provided incentives for delivering on higher sales, increased basket sizes and customer loyalty.

Crown Resorts | May 2011 - Oct 2013

Banquets Bar Supervisor

Managed bar team to deliver exceptional banquets Tracked beverage consumption and provided accurate reports to senior management Reduced wastage across entire beverage inventory Liaised between event managers, serving staff and clients to ensure smooth execution of functions Planned beverage inventory storage and allocation of deliveries

James Richardson Corporation Pty Ltd | Jan 2009 - Mar 2011

Administrator

Used Excel advanced formulas and Pivots to provide in-depth sales reporting to the buyers in each sales category Liaised between warehouse and buying team to ensure stock levels are accurately being updated in databases Developed new inventory solutions as part of the Auckland Airport opening project, our new airport opening in July 2011

My Education

Take a look at my formal education

Bachelor of Arts (BA), International/Global StudiesUniversity of Melbourne | 2013

About Me

Adrian Winther

marketer keen on all things growth, product and data science!

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