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Adrian Aguirre

Adrian Aguirre

Certified

Consultant

| Berlin, Germany

Technologies

My Portfolio Highlights

My New Course

Understanding Artificial Intelligence

My New Course

Understanding Artificial Intelligence

Insights conductor, orchestrating a symphony of knowledge from data streams.

My Work

Take a look at my latest work.

track

Associate Python Developer

track

Associate AI Engineer for Developers

course

Implementing AI Solutions in Business

course

Generative AI for Business

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Associate Python Developer

My Certifications

These are the industry credentials that I’ve earned.

AI Fundamentals

AI Fundamentals

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Understanding Prompt Engineering
AI Ethics
Introduction to AI for Work
Introduction to AI Agents

My Work Experience

Where I've interned and worked during my career.

Freelance | Mar 2025 - Present

Freelance Product Designer

Driving growth and scalability for early-stage startups by creating user- centric digital products. Specializing in Sustainability SaaS, Circular Economy models, and EdTech, I partner with founders to transform visionary ideas into investment-ready, impactful solutions. Key contributions: Product Design: End-to-end product design for high-fidelity mobile and web applications. Product Strategy & Opportunity Definition: Led startups through market problem identification and mapping to establish a clear product vision, mission, and strategic roadmap. Go-to-Market & Scaling Strategy: Developed strategies to position products and companies for investors, optimizing their growth potential and enhancing market appeal. Innovation & Ideation Leadership: Designed and facilitated high-impact workshops leveraging Design Thinking, Lean Startup, and Agile methodologies to drive creative problem-solving and innovation. Resilient Team Building: Implemented frameworks and tools to mitigate bias and power imbalances, fostering a culture of psychological safety and high- performance collaboration.
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McKinsey & Company | Mar 2022 - Mar 2024

Sr. Digital Consulting Analyst

I led cross-functional teams in the conception and execution of design projects, from initial research to final delivery, for clients from traditional industries and startups. I defined the scope, objectives and deliverables of projects, ensuring alignment with client needs and business objectives. Oversaw the creation of interactive prototypes, wireframes and deliverables, ensuring design quality and consistency. I fostered design culture within McKinsey and the community, participating in workshops and events. I implemented creative facilitation techniques to generate innovative ideas and user-centered design solutions. I collaborated with consultants and development leaders to integrate design into business strategies and technological solutions. I worked closely with clients and stakeholders to understand needs and ensure satisfaction. Presented and communicated design concepts effectively, using various visualization tools. Mentored junior designers and team members, fostering an environment of continuous learning and growth.

Fyo | Apr 2021 - Mar 2022

UX Design Lead

Created and developed the UX design team, driving human-centered design mindset across the organization. I led the user experience team, participating in strategic decision making for products and digital teams. I coordinated the team of UX designers, planning and executing the discovery of new digital initiatives based on data. I ensured the unification of design criteria, optimizing decision making. I generated an ecosystem vision of products, promoting coherence between them. I motivated, advised and trained the company in Human Centered Design and Design Thinking. I implemented and adjusted metrics to validate hypotheses and obtain continuous feedback on digital products. Challenged and motivated the team by creating personalized career plans. I promoted the communication of the team's work to attract new talents. Implemented and coordinated new design tools, documentation and iterations on the Design System. I managed a team of 4 UX Designers.

Naranja | Feb 2020 - Apr 2021

Product Designer

I redesigned and implemented the traditional Loans product, focusing on improving experience and conversion metrics, analyzing user pain points and business expectations. I organized ideation workshops with the team to capitalize on their product knowledge. I improved the auto, motorcycle and home insurance contracting flows in the Insurance team. I ran ideation workshops for bag insurance and pet assistance services. I worked in multidisciplinary teams with Agile methodology (SCRUM).

San Cristóbal Seguros | Jan 2018 - Feb 2020

Product Designer

I designed and developed solutions for clients, suppliers and service providers in the After-Sales team. I optimized the experience and times in the Claims flows, analyzing user pain points. I designed the Claims Platform from scratch, unifying communication channels for suppliers, providers, administrators and clients, improving speed, transparency and traceability. I executed visioning and ideation workshops with users and stakeholders. I worked in multidisciplinary teams with Agile methodology (SCRUM). UX/UI design of responsive web application.

Coderhouse | Jul 2019 - Nov 2019

UX/UI Design Instructor

I taught in-person and remote classes in the UX/UI design course, User Experience, User Research, Product Strategy and Interaction Design. Provided expert mentoring and guided students in their final projects.

Borgonovo | Aug 2016 - Dec 2017

Project and Product Manager

I led the digital area of the agency, expanding the offer of UX/UI digital services. I organized processes and measurements for digital services. I advised on Digital Transformation, Design Thinking, Design Sprint, Product Strategies and Roadmaps. I planned launches and escalations of digital products. Budgeted and negotiated projects with clients. I led a team of 4 collaborators and coordinated work with suppliers in Digital Marketing, CRO, Content Management and Web/App Development.

Agrofy | Oct 2015 - Jul 2016

UX Developer

Developed user interfaces as Front-end Ssr developer. in an agribusiness marketplace. I used AngularJS and PHP technologies with the core of the system in Magento. I worked with Agile methodology (SCRUM).

Setup Informática | Sep 2014 - Sep 2015

UI/UX Desginer / Visual Designer

of digital products for Transportation and Logistics. I implemented metrics tools and satisfaction surveys and ran ideation workshops with users to improve products. I participated in the communication and advertising team, designing pieces for the marketing and exhibition of products.

Contexto | Mar 2013 - Jul 2014

Web designer / Front-end developer

I designed and developed responsive websites for companies as Sr. Web Designer in an advertising agency. I developed and implemented search engine positioning strategies. I developed sites from HTML, Javascript and CSS to self-managed platforms such as Wordpress and Drupal.

mSolutions | Jan 2008 - Mar 2013

Web designer - Front-end developer

I designed and developed commercial and service websites for the Spanish mobile phone services ecosystem.

My Education

Take a look at my formal education

Python Programming Fundamentals, Computer Software EngineeringDataCamp | 2025
Strategic design & innovation, Strategic designUniversidad Nacional de Rosario - UNR | 2020
Clínica de servicios de Diseño de Servicios , Diseño de serviciosUniversidad de Palermo | 2019
Tecnicatura, Diseño gráficoEscuela de Arte Xul Solar - Junín, Buenos Aires | 2007

About Me

Adrian Aguirre

Designer with 15+ years of experience leading digital transformation across leading industries and innovative startups. Passionate about crafting user-centric digital experiences that boost conversion rates and enhance business performance

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