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Agustín Nosiglia

Agustín Nosiglia

Insights Analyst

WooliesX | Adelaide, South Australia. Australia

Technologies

My Portfolio Highlights

My New Project

Dr. Semmelweis and the Discovery of Handwashing

My New Course

Introduction to Python

My New Workbook

Dr. Semmelweis and the Discovery of Handwashing

Insights whisperer, uncovering hidden gems in the vast realm of information.

My Work

Take a look at my latest work.

DataLab

Sampling in Python

DataLab

A Visual History of Nobel Prize Winners

DataLab

Dr. Semmelweis and the Discovery of Handwashing

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

WooliesX | Jul 2022 - Present

eCom B2C Senior Customer Analyst

● Provided insights regarding digital customer behaviour based on impression/ traffic volume, short-term engagement metrics and long-term customer metrics (frequency of purchase, Revenue etc.). ● Provided optimisation opportunities to drive eCommerce revenue and liaised with other teams for testing opportunities and experience personalisation. ● Assisted with customer segmentation and product favourability and used these insights to assist in directing business development in the new business unit. ● Ensured data collection is robust through ongoing tagging. ● Ensured the data pipeline to various providers is robust and correct. ● Provided ongoing thought-leadership regarding the digital customer lifecycle ● Collaborated with your tribe and other key stakeholders and external partners to represent the digital insights chapter ● Monitored campaign results and performance metrics, web analytics and voice of customer insights to inform optimisation opportunities.
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Drakes Supermarkets | Dec 2020 - Jul 2022

Senior Insights Analyst

-Gathered, transformed, understood, analyzed, and synthesized information from disparate sources into detailed, logical, evidence-based insights and conclusions. -Provided briefings, advised high-level senior executives and stakeholders on market insights. -Assessed the performance of marketing campaigns (pre, post, and experimentation) and recommended improvements. -Process improvement and change management. -Monitored operational and capital cost impacts, as they relate to budgets / forecasts.

McGregor Tan | Oct 2018 - Dec 2020

Insights Manager

-Responsible for the supply of market research services. -Prepared and managed project plans, prepared and write reports, critically analysed data, graphically interpreted and produced meaning insights for clients. -Strong time management skills, client liaison, critical thinking, report writing along with the preparation and delivery of presentations. -Applications across all forms of market research, including quantitative and qualitative research, and involves the strategic development of questionnaires and discussion guides -Assist on the evelopment of market research models, and strong communication skills to report findings. -Delivered meaningful and actionable insights to McGregor Tan clients.

Natura | Jul 2011 - Apr 2016

Market Intelligence Lead

market research and analysis for the entire Latin America sector. This included conducting studies and presenting results for implementing optimizations in several key areas. I was responsible for preparing market forecasts that allowed the company to chart a course for the next decade with a focus on different channels, new markets, competitor tracking, and planning budgets for all areas. Some of my key accomplishments under this role: ● Championed the implementation and analysis of a new pricing process for markets in Argentina, Brazil, Chile, Colombia, Mexico, and Peru. ● Developed budgets and conducted market research and syndicated studies for marketing, sales, and finance. Deeply involved in the fragrance, shampoo, and skin-care categories for effective brand management; performed pre and post advertising analysis, NPD studies, and focus group feedback. ● Initiated the monitoring/analysis of key indicators and periodic market data; analysed Passport Euromonitor for new markets, Kantar for observing product switching and sales channels, Nielsen for scantrack data and retail product penetration, cosmetic associations and direct selling association to get sell in information, price surveys for promotions and price variations.

GlaxoSmithKline | Aug 2010 - Jul 2011

Category Marketing Analyst

During my stint at GSK. I spearheaded the industry and consumer trend analysis for devising long-term development strategies for several product categories. I also provided general marketing support for popular brands such as Sensodyne, Aquafresh, Paradontox, and Corega. I was actively involved in the product pre-launch studies and further monitoring. Moreover, I liaised with marketing teams for driving promotional activities and competitive segment pricing, while ensuring maximum product visibility. Some of my key accomplishments under this role: ● Launched over 5 new SKUs within a year, managing strategic government approvals, product availability, package design, sampling, and conducted training for dental detailing reps and sales staff. ● Led the product media launch and promotion through approx. 20 TV spots, 10 radio commercials, several print, and online advertising in direct collaboration with the contracted creative agency. ● Conducted extensive industry analysis/ reporting, SKU performance and competitor benchmarking, and discovered new growth opportunities.

General Mills | May 2009 - Aug 2010

Senior Demand Planning Analyst

As a demand planning analyst, I researched and prepared demand forecast models, incorporating business intelligence and data gathered from sales, marketing, finance, and retailers. Furthermore, I analyzed demand forecast drivers, historical sales trends, and coordinated with sales/marketing to effectively meet customer demand. I also collaborated and drove consensus between production and distribution teams, all the while demonstrating remarkable knowledge as a SAP power user. Some of my key accomplishments under this role: ● Successfully led the development of a new production plant for ‘La Salteña’ brand as the Group Leader for the Sales and Marketing team in close collaboration with the US implementation team. ● Recognized with the ‘Business Impact’ award for exceptional performance and accomplishments as the Group Leader for Holistic Margin Management, resulting in tremendous revenue growth through accurate forecasting and resource conservation.

General Mills | Sep 2008 - May 2009

Trade Marketing Analyst

I improvised marketing strategies aligned with the brand identity and maintained a clear focus on distribution, display, promotion, and pricing. I developed layouts at retail, interfaced with retailers and distributers, and coordinated POS allocation. Additionally, I tracked distribution and sales performance, gauged market potential, competition volumes, and managed brand activation. Some of my key accomplishments under this role: ● Conceptualized and established Contests for the Trade (Supermarkets, Distributors, Retailers, and other traditional channels) with the aim to boost sales through promotions, special discounts, and application of various ingenious strategies. ● Conducted valuable product layout analysis and optimization, sales force and merchant training, and prepared documentation for ensuring appropriate product placement on the basis of size and format followed by each sale point.

Coca Cola FEMSA | May 2007 - Sep 2008

Market Intelligence Analyst

As an intern at Coca-Cola FEMSA, I proactively assisted in the collection of data and performed information analysis; checked the points of sales to ascertain layout, POS size, and consumer behavior. Ensured proper training of sales staff, analyzed revenue and profitability, and regularly updated key business indicators such as volume, revenue, margin per client, margin per SKU, portfolio per client, etc. Some of my key accomplishments under this role: ● Executed consumer and client segmentation for different sales channels, divided a portfolio with thousands of clients (supermarkets, convenience stores, distributors, bars and restaurants) into subsets of potential clients with common needs, using internal and external data.

My Education

Take a look at my formal education

Graduate Certificate, Data AnalyticsMelbourne Institute of Technology | 2021
Bachelor of Marketing, Marketing ResearchUniversidad Argentina de la Empresa | 2007

About Me

Agustín Nosiglia

I'm a dynamic Data Analyst with 13 years of experience in international corporations. I have experience working with large data sets and translating them into actionable insights. I bring experience in analysing market trends, customer needs, pricing

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