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Aliaksandr Krakhmalchyk

Aliaksandr Krakhmalchyk

SEM Practice Leader

iProspect | Warsaw

Technologies

My Portfolio Highlights

My New Track

Python Fundamentals

My New Course

Introduction to Python

Analytical storyteller, weaving captivating narratives with the threads of data.

My Work

Take a look at my latest work.

course

Introduction to Python

course

Intermediate Python

DataLab

Joining Data with pandas

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Polkomtel | Dec 2022 - Present

Principal Digital Marketing Specialist (SEM & E-commerce)

Responsibilities: - Coordinating external marketing agency in all paid-search activities for Plus and Polsat/Polsat Box in Poland. - Preparing estimations and recommendations which meet business goals. - Working with raw business data: transform, harmonize, and visualize for internal marketing team decision-making. - Building multi-channel dashboards combining web analytics with other data sources. - Working closely with Analytics Department to setting up & configuring web analytics, tag management solutions and even advanced marketing data warehouse solutions.
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iProspect | Oct 2021 - Jun 2023

SEM Practice Leader

Responsibilities: - Maintaining all paid-search activities for Plus and Cyfrowy Polsat/Polsat Box in Poland. - Developing long-term strategies, preparing short term tactics for ad-hoc campaigns. - Testing and analysing new Google solutions and Betas (Google Ads & SA 360). - Managing a team of four (two seniors and two juniors) .- Working closely with Head of Paid Search, developing overall strategy and approaching to the channel - Ensuring best practice and innovation in all Paid Search activities - Accountable for complete team development

GroupM | Jan 2021 - Oct 2021

Senior Executive SEM & Social

Responsibilities: -Maintaining all paid-search activities for PLAY in Poland. -Preparing estimations and recommendations for tactical activities, monitoring and optimizing ongoing activities with the aim of reaching KPI's using Google Ads and SA 360. -Managing a team of five (three middles and two juniors).

Reprise Digital | Apr 2018 - Jan 2021

SEM Specialist

Responsibilities: Johnson & Johnson - Management of local digital campaigns in Google Ads for a client in 5 markets (Germany, Austria, Poland, Netherlands, Belgium) - Budget and bid management using Google Ads 360 - Hands-on optimization of campaigns in aim to reach planned KPI's - Testing new solutions and strategies, making analysis of tests, preparation recommendations, and conclusions - Client service including optimization calls, presenting recommendations and future plans in English 3M: - Management of local digital campaigns for 3M in 10 markets (Czech, Slovakia, Hungary, Poland, Italy, South Africa, UAE, Saudi Arabia, Greece, Israel); - Preparation of media plans, strategy for digital campaigns (Google Ads, Facebook, LinkedIn) - Work with data monitoring and analysis tools; - Analysis of the effectiveness of implemented advertising campaigns, the effectiveness of media use, and taking actions to increase their effectiveness; - Client service including optimization calls, post buys calls in English. LEGO: - Management of local digital campaigns for LEGO in 5 markets (Czech, Slovakia, Hungary, Poland, Russia); - Set-up of search structure for Google Ads and Yandex Direct and optimization based on provided KPIs; - Work with data monitoring and analysis tools; - Analysis of the effectiveness of implemented advertising campaigns, the effectiveness of media use, and taking actions to increase their effectiveness; - Reporting campaign results;

WITTCHEN S.A. | Aug 2017 - Mar 2018

SEM Specialist

Responsibilities: - Set-up of search structure for Google Ads and Yandex Direct and optimisation based on provided KPIs; • Track, report, and analyze website analytics, Google Ads and Yandex Direct campaigns; • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies; • Work towards paid search optimization and ROI maximization;

Arteria S.A. | Nov 2016 - Mar 2017

Junior SEM specialist

Responsibilities: • Market analysis • Consulting and preparation of marketing solutions and strategies • Develop a strategy using Google AdWords • Optimization of advertising campaigns • Develop new solutions • Consultations on website optimization and usability • Maintaining long-term cooperation with clients • Analysis of statistics using Google Analytics and other tools • Reporting of results

My Education

Take a look at my formal education

Bachelor of Applied Science (B.A.Sc.), managmentSGH Warsaw School of Economics | 2015

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