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Aliaksandr Krakhmalchyk

Aliaksandr Krakhmalchyk

SEM Practice Leader

iProspect

Technologies

My Portfolio Highlights

My New Track

Python Fundamentals

My New Project

Investigating Netflix Movies and Guest Stars in The Office

My New Course

Introduction to Python

Analytical storyteller, weaving captivating narratives with the threads of data.

My Work

Take a look at my latest work.

course

Introduction to Python

course

Intermediate Python

workspace

Joining Data with pandas

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Polkomtel | Dec 2022 - Present

Principal Digital Marketing Specialist (SEM & E-commerce)

Responsibilities: - Coordinating external marketing agency in all paid-search activities for Plus and Polsat/Polsat Box in Poland. - Preparing estimations and recommendations which meet business goals. - Working with raw business data: transform, harmonize, and visualize for internal marketing team decision-making. - Building multi-channel dashboards combining web analytics with other data sources. - Working closely with Analytics Department to setting up & configuring web analytics, tag management solutions and even advanced marketing data warehouse solutions.
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iProspect | Oct 2021 - Jun 2023

SEM Practice Leader

Responsibilities: - Maintaining all paid-search activities for Plus and Cyfrowy Polsat/Polsat Box in Poland. - Developing long-term strategies, preparing short term tactics for ad-hoc campaigns. - Testing and analysing new Google solutions and Betas (Google Ads & SA 360). - Managing a team of four (two seniors and two juniors) .- Working closely with Head of Paid Search, developing overall strategy and approaching to the channel - Ensuring best practice and innovation in all Paid Search activities - Accountable for complete team development

GroupM | Jan 2021 - Oct 2021

Senior Executive SEM & Social

Responsibilities: -Maintaining all paid-search activities for PLAY in Poland. -Preparing estimations and recommendations for tactical activities, monitoring and optimizing ongoing activities with the aim of reaching KPI's using Google Ads and SA 360. -Managing a team of five (three middles and two juniors).

Reprise Digital | Apr 2018 - Jan 2021

SEM Specialist

Responsibilities: Johnson & Johnson - Management of local digital campaigns in Google Ads for a client in 5 markets (Germany, Austria, Poland, Netherlands, Belgium) - Budget and bid management using Google Ads 360 - Hands-on optimization of campaigns in aim to reach planned KPI's - Testing new solutions and strategies, making analysis of tests, preparation recommendations, and conclusions - Client service including optimization calls, presenting recommendations and future plans in English 3M: - Management of local digital campaigns for 3M in 10 markets (Czech, Slovakia, Hungary, Poland, Italy, South Africa, UAE, Saudi Arabia, Greece, Israel); - Preparation of media plans, strategy for digital campaigns (Google Ads, Facebook, LinkedIn) - Work with data monitoring and analysis tools; - Analysis of the effectiveness of implemented advertising campaigns, the effectiveness of media use, and taking actions to increase their effectiveness; - Client service including optimization calls, post buys calls in English. LEGO: - Management of local digital campaigns for LEGO in 5 markets (Czech, Slovakia, Hungary, Poland, Russia); - Set-up of search structure for Google Ads and Yandex Direct and optimization based on provided KPIs; - Work with data monitoring and analysis tools; - Analysis of the effectiveness of implemented advertising campaigns, the effectiveness of media use, and taking actions to increase their effectiveness; - Reporting campaign results;

WITTCHEN S.A. | Aug 2017 - Mar 2018

SEM Specialist

Responsibilities: - Set-up of search structure for Google Ads and Yandex Direct and optimisation based on provided KPIs; • Track, report, and analyze website analytics, Google Ads and Yandex Direct campaigns; • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies; • Work towards paid search optimization and ROI maximization;

Arteria S.A. | Nov 2016 - Mar 2017

Junior SEM specialist

Responsibilities: • Market analysis • Consulting and preparation of marketing solutions and strategies • Develop a strategy using Google AdWords • Optimization of advertising campaigns • Develop new solutions • Consultations on website optimization and usability • Maintaining long-term cooperation with clients • Analysis of statistics using Google Analytics and other tools • Reporting of results

My Education

Take a look at my formal education

Bachelor of Applied Science (B.A.Sc.), managmentSGH Warsaw School of Economics | 2015

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