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Alex Samadi

Alex Samadi

Business Analyst

Tufts University | Washington DC

Technologies

My Portfolio Highlights

My New Track

Excel Fundamentals

My New Notebook

Washington DC Property Sales Dashboard

My New Track

Excel Fundamentals

Passionate about combining technical prowess with human understanding to drive powerful results.

My Work

Take a look at my latest work.

dataset

DataCamp Excel Skill Track Case Study

SpreadsheetsExcel
notebook

Washington DC Property Sales Dashboard

notebook

DataCamp Excel Case Study

SpreadsheetsExcel
dataset

DataCamp Excel Skill Track Case Study

SpreadsheetsExcel

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Coursera Google Data Analytics Professional Certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Understanding Prompt Engineering
Introduction to Excel

My Work Experience

Where I've interned and worked during my career.

Cabot House Furniture & Design | Feb 2023 - May 2023

Business Analyst

• Guided a team of four students in collecting and analyzing data to develop the company’s inaugural rewards program for an entrepreneurial sales class project. • Designed a seven-tier data-driven customer rewards program using interviews and market research insights. • Built an Excel model demonstrating the forecasted ROI of the rewards program utilizing the company’s financial data. • Created and delivered a 90-minute presentation outlining the rewards program to company executives.inute presentation outlining the rewards program to company executives.
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LED Lighting Supply | Sep 2022 - Dec 2022

Marketing Analyst

• Led a team of five students to conduct consumer research to improve the conversion rate of crucial customer persona for an entrepreneurial marketing class project. • Designed and delivered surveys through Hubspot CRM to over 15,000 leads in the company’s internal database. • Analyzed survey data using Excel to deliver three actionable marketing recommendations to company executives that significantly boosted the company’s e-commerce sales.

Veriphix | May 2022 - Sep 2022

Business Analyst

• Aggregated 10,000+ survey responses weekly using Excel (VLOOKUP and Pivot Tables) to deliver insightful data reports for clients. • Crafted a comprehensive case study outlining Veriphix’s four-week project with their largest commercial client for company executives. • Authored a six-chapter LinkedIn marketing guide and conducted a competitive analysis of four prominent industry leaders.

Potencia | May 2021 - Sep 2021

Marketing Analyst

• Leveraged strategic analysis and market insights to revamp Potencia’s website, resulting in a substantial boost in web traffic and a coveted first-page Google SEO ranking. • Implemented data-driven methodologies to optimize Instagram content relevancy to target consumers, leading to an impressive 11% follower engagement rate. • Executed a comprehensive multi-channel marketing strategy, resulting in a 249% increase in converted leads since 2021.

My Education

Take a look at my formal education

Bachelor in Arts in Major in Psychology and Minor in EntrepreneurshipTufts University | 2023

About Me

Alex Samadi

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