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Ali Barfi Bafghi

Ali Barfi Bafghi

Data Scientist

MMM labs | Seattle

Technologies

My Portfolio Highlights

My New Workbook

Competition - hospital readmissions

My New Course

Introduction to Python

My New Workbook

Competition - hospital readmissions

Data explorer, charting new territories in the realm of insights.

My Work

Take a look at my latest work.

DataLab

Competition - hospital readmissions

course

Introduction to Python

course

Intermediate Python

DataLab

Competition - hospital readmissions

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

MMM Labs.ai | May 2024 - Present

Data Scientist

•Designed and implemented machine learning solutions for marketing mix modeling, boosting client revenue by 15% through advanced budget reallocation and ROI-driven strategies. •Deployed a Docker–GCP containerized CI/CD pipeline to integrate Google Meridian’s Marketing Mix Modeling platform into MMM Labs’s infrastructure, making it the 6th U.S. adopter, and empowering users to validate their data against various models. •Created a cloud-based AI solution using Python and GCP to auto-generate insight-rich presentation decks with visuals, replacing manual reporting and saving the team 15+ hours weekly. •Created a sophisticated MMM scenario planning tool that allowed marketers to test various strategies across multiple models, visualizing outcomes through response curves and performance metrics, consistently delivering 5%+ ROI enhancements. •Provided data-driven insights to optimize media budget allocations using Python and Optuna, reducing overspending by 20% and driving a 15% increase in ROI through precise ad spend strategies. •Engineered an AI-driven interactive EDA dashboard featuring comprehensive visualizations with customizable filtering that leveraged AI-generated insights to reveal critical patterns, identify hidden trends, and transform complex metrics into actionable intelligence. •Developed custom Ad stock and Hill saturation transformations, increasing model accuracy by 15%, and achieving a 20% higher ROI for marketing campaigns while refining e-commerce strategies
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Platin Communication Agency | Mar 2020 - Aug 2020

Data Scientist

• Increased social media engagement by 25% for five clients by conducting sentiment analysis to track user behavior. • Conducted A/B tests on social media campaigns and website features to identify key drivers of user interaction and improve conversion rates by 18%. • Designed predictive analytics to guide marketing efforts, resulting in a 20% boost in Instagram and web engagement. • Implemented dynamic Power BI dashboards that replaced spreadsheet-based reports, saving 10 hours monthly and improving reporting consistency.

My Education

Take a look at my formal education

Master of Science in Operations ResearchFlorida Institute of Technology | 2024
Bachelor’s Degree in Industrial EngineeringAzad University | 2018

About Me

Ali Barfi Bafghi

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