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Alvaro Rivera

Alvaro Rivera

Business Intelligence Analyst

Alvaro Rivera | Toronto

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

Data Professional with 10+ years of experience translating data into actionable business insights

My Work

Take a look at my latest work.

workspace

Project: Investigating Netflix Movies

course

Introduction to Python

course

Intermediate Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Data Science for All by Correlation One | Sep 2022 - Feb 2023

Data Science Fellow

Data Science Program with Admission Rate < 3% for qualifying students and professionals from diverse communities, providing new pathways to economic opportunity in the world’s fastest-growing industries. + Pandas Methods, Data Visualization, Feature Engineering. + Intro to SQL, Data Cleaning, SQL Subqueries. + Hypothesis Testing, Linear/Multiple Regression. + Predictive Projects, Dashboard Design, Tableau. + Capstone Project using real-world datasets.
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Scotiabank | Jun 2022 - Oct 2022

IT Project Management Officer

+ Maintained project budgets and forecasting costs in weekly and monthly reports. + Supported PMs by maintaining project comms, reports, and updating status decks. + Controlled budget, invoice auditing, and payment processing following bank guidelines.

Upwork | Mar 2021 - Sep 2022

Digital Marketing Consultant

Digital Marketing Consultant on Upwork

Tutor Doctor | Apr 2018 - Dec 2019

Marketing Specialist

Tutor Doctor, part of the Clear Summit Group of Companies, is a global franchise company playing in the competitive Education Industry within the Tutoring Services Sector. With its major markets in Canada, USA and the UK, it counts 500+ units in 5 continents and more than 13 countries. + Supported 300+ franchisees and on-boarding average of 8 new franchisees per month, working with strategic web partners to launch their local sites within a 4 weeks timeframe. + Coordinated redevelopment project of the new website in Australia www.tutordoctor.com.au + Analyzed and reported on Lead Generation programs for franchisees in Ontario, Alberta and BC. + Delivered SEO and PPC Analysis upon request of franchisees in Canada, the USA and the UK. + Procured new SEO and PPC providers for Global, Australia, UK, South Africa, and Latin America. + Coordinated Marketing activities and translation of creative materials for Latin America/Spanish-speaking markets.

Omnicom Media Group | Jan 2009 - Jan 2015

Director of Strategic Planning

Omnicom Media Group is the media services division of Omnicom Group Inc., the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Clients: Pepsico, Johnson & Johnson, BDF Beiersdorf, McDonald's, Clorox, VISA, Glaxo SmithKline, Luxottica. + Strategized the campaign that won the pitch of a confectionary brand worth of $1,260,000 in billings + Led the local implementation of a proprietary DMP that uses key market data to optimize Campaign results for Key Accounts in the Portfolio. + Performed as pitch team leader facilitating the local acquisition of new regional and global clients + Developed Advertising Investment Trends report distributed periodically to the corporation stakeholders

Universidad Casa Grande | Jan 2009 - Jan 2010

Media Planning Professor

+ Led the Media Planning Class as a University Professor teaching over 60 students aged 17 to 21. + Developed a curriculum for the year for 2 classes with different levels of Media Planning knowledge. + Kept accurate and timely records of grades, and interactive practices for midterms and exams. Developed independent exams for the supplementary stage at the end of the year. The class material spanned 5 modules with subjects that included + Global Media Trends - The Role of the Media Agency in the Advertising Industry. + Main global players: Media Agencies, Clients, Media Vendors, Data Providers. + Providers: IBOPE, Mercapro, Kantar Media Research. + Competitive Analysis & Media Strategy. + Application of Concepts and formulas. + Consumer Insights translated into effective Media Executions. + Final Exam - Case Study to be presented in teams.

OMD LATAM | Jan 2008 - Jan 2009

Regional Media Planner | Nokia Latin America

As part of a Global Network of 8,500 people in over 120 offices OMD represents a $42.3 Bn Global Clout. OMD delivers insights that unlock demand potential, ideas that ignite consumer desire and business results. + Planned and coordinated regional Cable TV plans including digital properties of: Discovery, Fox, ESPN, Turner, Warner; aligning them with local media plans across: Mexico, Venezuela, Colombia, Peru, Chile and Argentina. + Monitored and performed post-buy analysis of advertising campaigns worth $250,000 on average each. + Matched monthly local budgets by country, product and campaign, aligning them with annual Adspend ($5M).

OMD Worldwide | Jan 2007 - Jan 2007

Media Planner

As a part of the Omnicom Group, we represent $42.3 billion global clout, 100+ countries, 140+ offices, and 11,000+ employees. Clients: McDonald's, Exxon Mobil, Banco del Pacifico, Garden House (Chile), Tecnoquimicas (Colombia). + Created media plans and strategies based on marketing plans of global and regional clients. + Designed media strategies for local clients. + Developed TGI Analysis (consumer behaviour) reports.

OMD Worldwide | Jan 2005 - Jan 2007

Media Research Analyst

Clients: Mc Donald's, Clorox, Latam Airlines, Tecnoquimicas (Colombia), Calbaq (Ecuador). + Delivered Competitive Reports for global and regional clients. + Developed customized performance reports for local clients. + Handled a combination of several data sources to deliver reports to the clients. + Used sources: IBOPE Media Market Investments, TV Ratings, Consumer Behaviour, Print Media Ratings. + Handled Media Buying Optimisation Software and Brand Awareness Tools.

Initiative | Jan 2003 - Jan 2004

Media Research Analyst

Initiative employs more than 3,200 creative and dynamic colleagues in 94 offices in 80 countries managing approximately $16 billion in billings annually. Clients: Unilever, America Movil, Kimberly-Clark, Pintuco (Colombia), Grupo Farma (Venezuela). + Worked as part of the pitch team that won the Claro (America Movil) account. + Delivered competitive analysis reports for local and regional accounts. + Met media research requests from the agency Research Global Centre in London, UK. + Monitored and reported billing closure for Unilever and Kimberly-Clark.

My Education

Take a look at my formal education

Certificate, Data ScienceData Science for All by Correlation One | 2023
PMI® Authorized PMP® Exam Prep, Project ManagementUniversity of Toronto | 2021
Certificate in Big Data Analytics York University | 2020
Program, Digital Marketing and Social MediaBritish Columbia Institute of Technology | 2016
Bachelor of Marketing and Business Management Universidad Casa Grande | 2006

About Me

Alvaro Rivera

Hi, I'm Alvaro, a Certified PMP with 10+ years of experience managing Marketing projects. I've always been passionate about translating Analytics into actionable Business Strategies,

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