Automated 70% of legacy Excel-based reports using OLAP and BI tools (Qlik Sense, Power BI), improving daily reporting reliability by 60% and reducing manual effort by 50%. Designed semantic data models and mapped source data for efficient analytics across teams, reducing development rework by 20%. Developed and optimized SQL queries and dashboards for operational and ad hoc reporting, cutting response times by 35%. Partnered with Data Engineers to integrate and standardize data into a centralized warehouse, increasing analytics coverage by 40%. Led stakeholder UAT sessions, achieving a 95% first-time approval rate and significantly reducing rework cycles. Improved data quality from 50% to 80% by identifying and correcting missing, inconsistent, and inaccurate records. Key Tools: Qlik Sense, Power BI, SSIS, SQL Server, Oracle, PostgreSQL, MySQL, Jira, Excel, Python, Data Analysis, Requirements Gathering

SAB | Dec 2021 - Mar 2023

Business/Data Analyst

Captured and translated stakeholder requirements into BRDs and technical specs for Data Warehouse and Tableau reporting, accelerating project delivery by 20%. Automated 80% of legacy SAS reports by migrating them to modern BI platforms, improving reporting speed and accuracy. Developed Tableau dashboards with interactive mockups, reducing finalization timelines by 25% and improving stakeholder feedback loops. Designed semantic models and collaborated with QA and Dev teams for smooth production rollouts, reducing post-deployment issues by 40%. Played a pivotal role in fraud detection via transaction tracking dashboards, leading to the creation of a security enhancement committee. Key Tools: Tableau, Teradata, Oracle, SAS, Excel, ServiceNow, IBM Infosphere, IBM DataStage, Data Analysis, Requirements Gathering, Problem Solving

Ufone | Dec 2019 - Dec 2021

Executive BI Reporting and Quality Assurance

Built advanced GIS dashboards in Tableau, automating regional KPI analysis and enabling real-time, interactive business monitoring. Migrated critical dashboards from Excel to Tableau and MicroStrategy, improving visualization clarity and dynamic reporting capabilities. Analyzed and standardized telecom KPIs (e.g., ARPU, subscribers) using SQL and Tableau maps, providing drill-down insights from national to site level. Streamlined ad hoc reporting across departments (Marketing, Strategy, Finance), accelerating data turnaround and enhancing decision-making. Conducted rigorous QA on reporting data, ensuring accuracy and consistency across business units. Key Tools: Tableau, Power BI, Teradata, MicroStrategy, Excel, Python, Data Analysis, Requirements Gathering, Problem Solving

Dice Analytics | Oct 2018 - Dec 2019

BI Consultant & Trainer

Designed and delivered BI dashboards across Power BI, Tableau, and MicroStrategy for clients across industries. Modeled and integrated data from SQL Server, MySQL, and PostgreSQL into Power BI, improving multi-source analysis efficiency by 30%. Conducted corporate trainings on BI tools and data warehousing concepts, increasing client engagement and retention. Maintained and enhanced EZ Analytics platform, embedding Power BI dashboards with optimized performance. Recognized for helping expand the company’s client base through impactful solutions and high-quality training delivery. Key Tools: Power BI, SQL Server, MySQL, Tableau, Python, MicroStrategy, Teradata, Data Analysis, Requirements Gathering, Problem Solving, PostgreSQL

My Education

Take a look at my formal education

Bachelor's degree, Computer ScienceQuaid-i-Azam University, Islamabad | 2018

About Me

With over 7 years of working in corporate sectors I have been playing with data to generate insights and present it to stakeholders in best way possible for decision making. I have developed and visualized over 400+ dashboards in my career so far.

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