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Thuy An Nguyen

Thuy An Nguyen

Data Analyst

Meta

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Data painter, using visualization to bring insights to life.

My Work

Take a look at my latest work.

course

Introduction to Importing Data in Python

course

Introduction to Python

course

Intermediate Python

course

Introduction to Importing Data in Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to ChatGPT
Intermediate Python
Working with the OpenAI API

My Work Experience

Where I've interned and worked during my career.

Meta | Jul 2022 - Present

Data Analyst - Global Quality Strategy, Insights and Analytics

N/A

Recharge.com | Jan 2020 - Jul 2022

Data Analyst

DASHBOARDS/ REPORTING: Develop analytical Tableau dashboards to provide actionable insights: • provide a good overview of daily business results while enabling users to deep dive into data of different labels, categories and products • monitor results of online marketing campaigns (PPC, display, affiliate, Facebook) and provide insights into room for optimization by analyzing top and bottom performing campaigns • provide a data-driven look into sales figures by factoring seasonality patterns and benchmarking results with forecast/ YoY • deepdive into opportunities for optimizing marketing activities • monitor Customer Service operation by tracking customer contact ratio, ticket handling time, satisfaction score INDEPTH MARKETING ANALYSIS: • analyze/ forecast Customer Lifetime Value to drive personalized marketing activities • find Optimal Spending Point for each paid search campaign • perform conversion funnel analysis: analyze in depth conversion data to pin point problems when it comes to performance issues STRATEGIC ANALYSIS • to facilitate data-driven decision making • to transform data into value insights to suggest to business stakeholders: corridor analysis, CLV, migration/ money remittance MARKETING AUTOMATION Anomaly Detection tool: Develop scripts to: • produce timeseries forecasts for daily sales (using Prophet machine learning package) • identify anomalies based on the forecasts and • send Slack alerts to relevant teams upon detected anomalies Bid Optimizer tool: Develop scripts to • automatically fetch campaign data from Google Ads API, • combine with internal profitability data, analyze patterns and • calculate new bids for keywords and campaigns
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Recharge.com | Sep 2018 - Jan 2020

SEA Specialist

• Building & implementing Paid Search strategies to drive profitable growth of Recharge.com - a global e-commerce platform in mobile top-up • Monitoring & Optimizing daily performance of 20 SEA accounts (Google Ads & Microsoft Ads) • Developing & continuously refining automated SEA roadmap to create the most scalable & customizable campaigns • Analyze performance data to extract consumer search insights & hidden opportunities for Paid Search • Research competitors on Paid Search activities for improvement

Pocket Media | Jan 2018 - Jul 2018

Advertiser Account Manager Trainee

Account management: • Managing 12 advertiser accounts across Europe and Africa • Analysing traffic of 110 campaigns on a daily basis: troubleshooting and resolving issues • Optimizing ROI by segmenting traffic sources and audience • Conducting A/B testing on campaign landing pages for CR optimization • Result: grew accounts’ revenue by 400% after 3 months Reporting: • Automating Excel daily reports • Designing new BI dashboards on Tableau & Imply

Prudential Vietnam Assurance Private Ltd. | Jul 2015 - Jun 2017

Young Professional Program - a program designed to develop young potentials into future leaders

Developed leadership skills comprehensively and sharpened business acumen via rotating around various business functions and strategic projects. ♣ 05/ 2016 – 06/2017 (Home function) Project manager - E-commerce channel - Marketing Department • Leading a cross-functional team to design, prepare and launch the online distribution model. • Devise traffic generation plan • Analysing traffic on Google Analytics to find opportunities in: o Optimizing CR via segmenting audience, testing ad copy & creatives, landing pages, bidding strategy o Optimizing website UI/ UX via A/B testing • FaceBook Ad: monitor & optimize campaigns • Google AdWords: general overviewing, building Lookalike Audience for Facebook Ad, ad-hoc assistance • Working with Advertising Specialist and Digital Business Analyst to implement the optimizations ♣ 12/2015 –04/2016 (2nd rotation) Project manager - Collecting Agent project - Operations Department • Co-worked with 2 data specialists to analyse premium collection patterns of 150,000 sales agents • Proposed a new model of collecting premium applied to in active customers • Coordinated with Franchise team and Operations team to implement the model in 14 PVA branches nationwide ♣ 07/2015 –11/2015 (1st rotation) Specialist - Partnership Distribution Department • Designed 11 sales contests to drive sales force’s performance, 2 of which contributed to double monthly sales growth • Analysed profit and loss of the contests • Acquired 2 new digital partners to obtain 230,000 leads for telesales team

My Education

Take a look at my formal education

Master's degree in Marketing, the second best Msc Marketing program in NethelandsVrije Universiteit Amsterdam (VU Amsterdam) | 2018
Bachelor's degree, International Business EconomicsForeign Trade University | 2015

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