Beta

Anthea Xu Jing Wong

Technologies

Data & Analytics Lead | Turning Numbers into Insights | Vending Machine Enthusiast

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Amobee Amobee U Campaign Manager

iTrain Malaysia Certified Data Science Specialist

Google Google Digital Guru Blue Belt (Business)

Google Google Digital Guru Green Belt (Business & Product)

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Ikano Insight | Oct 2021 - Feb 2023

Analytics Lead

As the IKEA SEAMX lead for Data & Analytics solutions, I spearheaded R&D in geospatial analytics, developing a unique solution that became the company’s regional USP and was successfully commercialized beyond the industry. I optimized customer behaviour insights through Market Basket Analysis, Customer Lifecycle Analysis, and Style Segmentation, driving targeted campaigns and engagement. Additionally, I streamlined data visualization and reporting, enhancing decision-making and communication between technical and non-technical teams.

Amobee | Aug 2019 - Aug 2021

Analytics Manager

As part of Amobee’s pioneering analytics product team for SEA, I spearheaded the launch of advanced analytics solutions with tiered pricing for the APAC region, driving business growth. By leading pilot analyses, I secured two top-spending clients (Singapore Ministry of Defence & Publicis Groupe) and developed real-time revenue dashboards with 95% accuracy, enhancing financial visibility and decision-making.

GroupM | Dec 2018 - Jul 2019

Senior Data Analyst

As part of [m]Platform’s pioneering data technology team, I leveraged data analytics platforms and marketplaces to drive efficiencies for agencies and clients, supporting business pitches, insights, and analytics requests. With a strong focus on data enablement and training, I successfully onboarded 84% of group clients onto an online visualization dashboard within two months, making it the top-performing market in APAC.

mSix&Partners | May 2017 - Nov 2018

Data Analyst

As part of m/SIX’s pioneering data analytics team, I specialized in optimizing media performance for major accounts like Malaysia Airlines, TM Unifi, Proton, SEA Games KL2017, Malaysia Budget 2018 and Malaysia GE14 by integrating, transforming, and visualizing complex data into actionable insights. With expertise in performance tracking, data automation, and dashboard visualization, I streamlined decision-making processes, earning recognition with a Bronze in MEA Excellence in Data-Driven Marketing and a Finalist spot in MDA Best Use of Data.

GroupM | Feb 2017 - May 2017

Media Master

As part of GroupM’s pioneering management trainee batch, I gained first-hand training from group EXCOs, developing a deep understanding of both traditional and digital media ecosystems while mastering industry tools and platforms. Recognized as the top performer upon graduation and awarded Champion in the GroupM Google Search Ninja Competition, I bring a strong analytical mindset and strategic approach to media investment and performance marketing.

My Education

Take a look at my formal education

Bachelor's od Business and Commerce in Econometrics and Business Statistics & Banking and FinanceMonash University Malaysia | 2016

About Me

Passionate about transforming raw data into actionable insights, I thrive at the intersection of analytics, strategy, and innovation.

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