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Anthea Wong

Anthea Wong

Senior Analyst

Ikano Insight | Kuala Lumpur, Malaysia

Technologies

My Portfolio Highlights

My New Course

Introduction to R

My New Workspace

Analyzing unicorn company data

Insights curator, carefully selecting and presenting the most valuable knowledge.

My Work

Take a look at my latest work.

course

Communicating Data Insights

course

Introduction to R

workspace

Analyzing unicorn company data

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Google Google Digital Guru Green Belt (Business & Product)

Google Google Digital Guru Blue Belt (Business)

iTrain Malaysia Certified Data Science Specialist

Amobee Amobee U Campaign Manager

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Ikano Insight | Oct 2021 - Present

Senior Data Analyst

N/A

Amobee | Aug 2019 - Aug 2021

Analytics Manager

Amobee (under Singtel Group) is one of the world largest communications technology companies, with more than 675M mobile subscribers. Positioned in Amobee as the pioneering batch of analytics product team, overseeing SEA region. • Adopted and localized machine-learning algorithms, to provide predictive and audience level data; resulting in meaningful and actionable insights. • Empowered clients through Data Enrichment (integration of 1st and 3rd party data) for enhanced targeting and activations plans. • Secured long-term analytic contracts with top tier clients most notably the Singapore Ministry of Defense and Publicis Groupe.
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GroupM | Dec 2018 - Jul 2019

Senior Data Analyst

responsible for more than $63B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as outcomes-driven programmatic audience company, Xaxis. Positioned in [m]Platform as the pioneering batch of data technology team. • Have a good understanding of the data and analytics platform and can fully utilize the platform and data marketplace to help agencies and clients gain efficiencies in meeting their data analytics needs. • Supported group on insights and analytics requests for business pitch purposes. Actively participated in business pitch preparation and presentation. • Data management and enablement for group. Empowered group talents on insights and analytics through trainings. • Onboarded 84% of group clients onto online visualization dashboard within 2 months of joining, resulted as top performing market in APAC.

mSix&Partners | May 2017 - Nov 2018

Data Analyst

GroupM (under WPP Group) is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as outcomes-driven programmatic audience company, Xaxis. Positioned in m/SIX as the pioneering batch of data analytic team. Accounts handled: Malaysia Airlines, TM Unifi, Proton, SEA Games KL2017, Malaysia Budget 2018, Malaysia GE14 • Supported front liners with daily performance tracking, ensuring most effective use of client’s investments. Led and facilitated weekly WIP presentation and discussion with client and other working agencies. • Managed several media performance data sources and data mart platform to integrate, transform and prepare data prior loading into the analytic dashboards. Aided in simplifying complex data with use of visualization through online dashboard platforms. • Completed at least one data automation project starting from gathering data requirements to recommending business opportunities based on the existing data collection, correlation and trends focusing on the improvement of the media performance and client’s business. • Awarded Bronze in MEA Excellence in Data Driven Marketing and Finalist in MDA Best Use of Data.

GroupM | Feb 2017 - May 2017

Media Master

GroupM (under WPP Group) is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as outcomes-driven programmatic audience company, Xaxis. Positioned in GroupM as the pioneering batch of management trainee. • Trained by group EXCOs directly in understanding of the ecosystem of both traditional and digital media. Capable of using industry tools and platforms. • Recognized as the top performer upon programme graduation. • Awarded Champion in GroupM Google Search Ninja Competition.

My Education

Take a look at my formal education

Bachelor's of Business and Commerce in Econometrics and Business Statistics & Banking and FinanceMonash University Malaysia | 2016

About Me

Anthea Wong

As a math enthusiast, with the knack of making math relatable, I often catch myself looking into data and connecting it to real life events, and I absolutely love it!

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