Lead and manage a team of talented PPC specialists (I'm just the organizer, they're the real heroes). ∙ Oversee the management of extensive and complex performance campaigns across various platforms for one of the fastest growing e-commerce projects in the CEE region ∙ Develop and implement strategies for successful PPC campaigns, including keyword research, ad copywriting, and bid management using automation tools and smart bidding strategies ∙ Analyze data and performance metrics to identify areas of improvement and optimize campaigns for maximum ROI across 12 countries ∙ Collaborate with other departments to align PPC efforts with overall business goals and objectives ∙ Stay up-to-date with industry trends and best practices, and continually seek out opportunities to innovate and improve campaign effectiveness by testing new ad features and formats ∙ Set and monitor budgets for PPC campaigns, and track and report on campaign performance using web analytics and reporting tools such as Google Analytics, BigQuery and Google Looker Studio ∙ Work with the leadership team to develop long-term plans and strategies for the PPC function within the organization.

GymBeam | Oct 2021 - Dec 2022

Senior PPC Specialist

∙ managing extensive and complex performance campaigns across various platforms for one of the fastest growing e-commerce projects in the CEE region ∙ working on massive automation tools and smart bidding strategies to keep the ad costs within given marginROI targets ∙ creating and optimizing fully-automated campaigns powered by feeds and margin bidding across 12 countries ∙ tracking and evaluating campaign performance in regard to overall sales performance and trends on each market ∙ identifying opportunities and testing new ad features and formats ∙ analyzing overall web performance in regards to campaign performance, product portfolio strategy, pricing etc. ∙ taking part in creation and implementation of overall performance strategy throughout 12 countries ∙ web analytics and reporting in Google Looker studio ∙ preparing ad-hoc data analysis and hypothesis testing in regards to current marketing objectives ∙ working with Google Ads, Google Analytics, Facebook Business Manager, Google Data Studio, PPCBee, GTM, GMC, BigQuery, GoodData, Mergado

Marketup s.r.o. | Sep 2020 - Nov 2021

Campaign Specialist

∙ managing online PPC campaigns for multiple e-commerce and lead-gen. clients (Wormelen/LEGO, GrandOptical, Xiaomi, Jablotron etc.) ∙ taking part in execution of performance campaigns for LEGO during 2020 Christmas season ∙ campaign strategy, creation and optimization ∙ managing and allocation of media budgets ∙ performance analysis and reporting ∙ work with Google Ads, Sklik, Facebook Ads, Adform, Google Analytics, GTM, GMC, Google Data Studio, Mergado, BigQuery

Backend Systems | Oct 2019 - Nov 2021

Online Marketing Specialist

∙ managing online PPC campaigns for multiple brands and clients (Backend- Accounting.sk, Mushroom.sk, RKnet) ∙ e-commerce store management (Magento, Wordpress) ∙ product copy ∙ landing pages and banner design ∙ copywriting

Freelancer | Oct 2018 - Nov 2021

Online Marketing Specialist

∙ managing online PPC campaigns (GoogleAds, Facebook Ads) for multiple clients ∙ webdesign and website creation ∙ marketing strategy creation/consulting ∙ content creation/copywriting ∙ search engine optimization services (SEO) ∙ data analysis (Facebook pixel, Google Analytics, Google Search Console)

T-Systems Slovakia s.r.o. | Nov 2016 - Jun 2019

Financial Reporting Accountant

∙ Handling of vendor invoices Workflow ∙ Review all invoices for appropriate documentation and approval prior to payment ∙ Reconciliation of vendor liabilities ∙ Handling of vendor payments ∙ Communication with vendors ∙ Saldo clearing ∙ Accounts payable reporting ∙ Handling of internal small expenses ∙ Document management

LafargeHolcim | Feb 2015 - Sep 2016

Accounts Payable Specialist

∙ Review all invoices for appropriate documentation and approval prior to payment, ∙ process all invoices from assigned vendors, ∙ process 3 way P.O. matching invoices, ∙ sort and distribute incoming mail, ∙ respond to all vendor inquiries, ∙ reconcile vendor statements, research and correct discrepancies, ∙ assist in month end closing, ∙ maintain vendor master data files.

My Education

Take a look at my formal education

Master's Degree, Faculty of EconomicsTechnical University of Košice | 2014

High School Gymnasium Alejová, Košice | 2009

About Me

Data-driven performance marketer with a passion in automation and web & data analytics. Strong background in digital marketing and web analytics from freelance, agency and inhouse environments with the primary focus on e-commerce industry.

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