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Ashish Mathew

Ashish Mathew

Certified

Marketing

DataCamp | London, UK

Technologies

My Portfolio Highlights

My New Workbook

Analysing Product Sales

My New Workbook

Analysing Product Sales

Experienced Marketing Professional with 10 years of experience looking for my next challenge in product, growth and analytics

My Work

Take a look at my latest work.

DataLab

Project: Customer Analytics: Preparing Data for Modeling

DataLab

Analysing Product Sales

DataLab

Project: Clustering Antarctic Penguin Species

DataLab

Project: Modeling Car Insurance Claim Outcomes

DataLab

Project: Exploring Airbnb Market Trends

DataLab

Project: Customer Analytics: Preparing Data for Modeling

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

Data Analyst Professional

Data Analyst Professional

Data Scientist Associate

Data Scientist Associate

Other Certificates

Product Marketing Alliance Product Marketing

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to Power BI
Understanding Data Science

My Work Experience

Where I've interned and worked during my career.

DataCamp | Apr 2022 - Mar 2023

Marketing Strategy & Brand Manager

Delivered 11+ integrated global marketing campaigns resulting in a +15% year-over-year increase in subscriptions to online courses. Drove remarketing and lifecycle marketing initiatives, achieving a 2X increase in registered to subscribed conversion rate (2.5% to 5%). Optimized audience targeting on acquisition channels, maintaining a high Average Order Value (AOV) of $105, reflecting a +27% increase compared to the AOV in 2021. Successfully reduced Cost of Acquisition by 36% ($57 vs $90) over six months through better targeting and efficient funnel management. Crafted cohesive, multi-channel promotion campaigns for both B2B and B2C segments, ensuring clear brand identities and messaging, leading to enhanced brand awareness, customer engagement and acquisition.
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Cuemath | Oct 2018 - Jun 2021

Head Customer Journeys & Performance Content

Owned and executed the first integrated marketing campaign, resulting in a 2X increase in website traffic and an impressive 5X growth in Top of Mind Awareness (TOMA) within just 3 months. Played a key role in driving 15%+ contribution to the overall sales funnel through highly effective remarketing and drip campaigns, catering to both the supply and demand sides of the business. Successfully led a team of 4 members, taking charge of content creation for performance marketing, customer journeys, and app marketing across North America, Europe, the Middle East, and Asia Pacific regions. Held accountability for the global production funnel of digital content and consistently achieved a Click-Through Rate (CTR) of 1% on all touchpoints, ensuring optimal engagement with the target audience. Implemented an iterative post-mortem review mechanism, resulting in significant improvements in email open rates (20-25%) and Click-Through Rates (12%) through continuous enhancement of messaging and content. Spearheaded a monthly customer research program to derive valuable insights and test messaging tailored to key customer segments, enabling data-driven decision-making for marketing strategies.

SecUR Credentials | Aug 2017 - Nov 2018

Marketing Manager

Successfully improved inbound leads per month by leveraging SEO, SEM, and social media strategies, resulting in an average monthly order size of INR 300K. Led new product development initiatives for both B2B and B2C channels, driving an impressive annual revenue of INR 2MM, showcasing a talent for identifying and capitalizing on market opportunities. Designed and implemented a scalable in-house Odoo-based CRM dashboard and lead management system, streamlining processes and enhancing customer relationship management efficiency. Acted as the editorial lead, overseeing content creation and distribution across the website, social media platforms, PR, marketing collateral, and mailers, ensuring consistent brand messaging and engagement. Successfully executed 10 events for press, networking, and brand-building initiatives, resulting in the generation of 1.8K high-quality leads, highlighting event management and lead generation capabilities.

CRP Risk Management Limited | Apr 2018 - Aug 2018

Marketing Consultant

N/A

ENOC | Jan 2017 - Apr 2017

Management Consultant- Paavo's Pizza

Quantified Brand Equity for Paavo's Pizza vis-a-vis competition. Provided 360 degree solutions to improve the same through communications, IT and Logistics.

Essar | Sep 2014 - Oct 2015

Deputy Manager- Corporate Communications and Branding

• Strengthened positioning of the company as an industry leader in various verticals including Oil, Power, Steel, Shipping, Infrastructure, Technology and Outsourcing. • Led process change initiative for integration of digital content across various verticals within the company. This reduced story turnaround time and led to a 30% m-o-m increase in website visits • Led cross-functional teams with senior managers, technical personnel and end users from various verticals to develop communication plans for different media platforms • Used insights mined from Facebook & Google Analytics to design a communication strategy and serve custom content to different audiences • Editorial lead for quarterly company magazine and online publication with a readership of 38,000. Responsible for content development and analytics based push marketing.

Essar Steel | Jan 2012 - Aug 2014

Assistant Manager, Marketing Communications and Branding

Facilitated cumulative revenues of INR 15MM in ‘12-’14 by establishing a framework for order fulfilment via email Developed segment-specific marketing materials for B2B clients to generate online enquiries and increase site traffic Owned design and production of the Essar Steel Magazine with an est. readership of 7000 High Net-worth clients Facilitated cumulative revenues of INR 15MM in ‘12-’14 by establishing a framework for order fulfilment via email Developed segment-specific marketing materials for B2B clients to generate online enquiries and increase site traffic Owned design and production of the Essar Steel Magazine with an est. readership of 7000 High Net-Worth Clients

Essar Steel | May 2011 - Dec 2011

Leadership Program

- Shortlisted and managed events to spread and improve Essar Steel's brand image in construction and infrastructure space. - Maintained inventory of collateral, event paraphernalia, and branding related items - Developed content for essarsteel.com website and worked on UX/design - Instituted the direct mailer system to inform existing and potential customers about products and brands

Essar | Mar 2011 - May 2011

Leadership Program

Appointed Executive Producer for a series of instructional videos for employees, to facilitate adoption of new Performance Management System

Essar Retail | Jan 2011 - Mar 2011

Leadership Program

Presented to Senior leadership at Essar Retail on the steel cupboard manufacturing industry in Mumbai and market penetration strategy for The Mobilestore

Essar Oil | Aug 2010 - Jan 2011

Leadership Program

Economic Planning & Scheduling - Presented to Senior leadership at Essar Oil on a strategy to help the oil industry save USD 200 million per annum - Assisted software consultants in installing a new reporting dashboard, formatting and presenting data for easy extrapolation of refining figures

Gyproc India | May 2009 - Jul 2009

Summer Intern

Worked with the Marketing & Communications Department to design and implement a simple and easily navigable website for the company. Also exposed to functions in Supply-Chain and Finance divisions of the organization

My Education

Take a look at my formal education

Global Master of Business Administration (M.B.A.), Contemporary Marketing ManagementS P Jain School of Global Management | 2017
B.A. (Hons), MathematicsSt. Stephen's College | 2010
ICSE, Junior High/Intermediate/Middle School Education and TeachingGitanjali Devashala | 2005

About Me

Ashish Mathew

Marketing professional with 11 years of cross-functional experience focusing on acquisition, growth and performance. Looking for my next challenge in marketing analytics, growth, digital and product marketing.

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