Beta

Ashley Freter

Manager

DataCamp

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Traliant Data Privacy & Information Security V3.2

Nordstrom Future Nordstrom Leaders

My Work Experience

Where I've interned and worked during my career.

DataCamp | May 2023 - Present

Head of Instructor Success

As the Head of Instructor Success it's my responsibility to build a network of the best data instructors in the world. My role is focused on creating a community and driving successful communication between DataCamp and their instructors. - Manage our Instructor Success team - Streamline the instructor recruiting, application process, management of instructor audition feedback from the content team, and onboarding process across each content team - Manage and streamline the communication funnel for our instructor community throughout the lifecycle of their engagement - Work closely with Legal to manage instructor contracts and verbiage of future contracts

Pluralsight | Oct 2021 - Apr 2023

Sr. Program Manager, Author Experience

N/A

Pluralsight | Sep 2019 - Oct 2021

Program Manager, Author Acquisitions

Successfully strategized, executed, and grew Author Programs to retain and strengthen the Pluralsight Author Community and brand. Managed programs such as: - Launched, elected, and hosted the first Author Advisory Board at Pluralsight. The objective of the Author Advisory Board is to provide a clear voice to our author community who will then act as valuable input as Pluralsight plans content and curriculum; create author facing products, experiences and events; and continue to strive to be the company and platform of choice for authors to publish and partner with. - Strategize and execute the bi-yearly Author Summit conference in NA and EMEA. - Host, plan and execute Quarterly Author Calls and Pluralsight businesses reviews. - Match Author Talk webinars to customer to retain and acquire business - Created the Author onboarding and retention programs resulting in a positive NPS. - Budget planning and maintenance

Pluralsight | Aug 2017 - Sep 2019

Manager, Corporate Events

Create and deploy highly targeted mission plans that drive pipeline for our sales teams through event marketing. Plan and maintain all aspects of event marketing programs—including; budgets, program execution, and onsite management. Manage extensive vendor network which allows our teams to run smart and fast. Own annual sales kick-off event from conception to execution including; branding and creative, communications, contracts, registration, speakers, agenda and vendors. Design and execute Pluralsight’s user conference—taking place in Utah and London.

Pluralsight | Feb 2016 - Jul 2017

Field Marketing Manager at Pluralsight

Build and execute the global go to market strategy for field events and tradeshows—contributing to 3x the revenue spend. Assisted in planning events and user groups including driving attendance, calling out to customer leads, and sending targeted emails. Communicated to customers, partners, and field reps daily for new, volume, and renewal opportunities

Pluralsight | Oct 2015 - Feb 2016

Acquisition Editor

Searching the world for the worlds best Architect's and Engineer's to create content for the Pluralsight platform.

OUTFRONT Media | Aug 2013 - Oct 2015

Account Executive, Client Services

Utah Sports Properties is a division of Outfront Media Sports that worked in partnership with the University of Utah Athletics. USP sold and fulfilled on Corporate Sponsorships and Multimedia Rights. Managed all aspects of event marketing and game day operations for University of Utah football, basketball and gymnastics. Managed sponsorships —responsible for contracting, invoicing and post-sale customer satisfaction. Designed and implemented successful customer retention program to ensure reoccurring revenue for the department. Managed post-event logistics including satisfaction surveys and reviewing data trends to ensure the future success of the department. Built and managed infrastructure to maintain a single system of records to track; clients, individual budgets and sales.

Nordstrom | Jan 2012 - Aug 2013

Assistant Department Manager

I began with Nordstrom on the Service Experience team in January 2012. I had the opportunity to be one of five members of this new team who lead the store opening as the first fulling mobile, front-facing store. In the Spring of 2013 I was accepted into, the Future Nordstrom Leaders program, where I learned how to lead the Nordstrom way. After the completion of the FNL program, I was promoted to the City Creek Designer Handbags and Gucci Assistant Manager role. Responsible for creating department schedules and sales goals for 15 associates on a weekly basis. Maintained product selling costs to ensure profitability. Analyzed and leveraged historical store reporting data to drive new business, resulting in department growth.

My Education

Take a look at my formal education

Bachelor of Applied Science - BASc, Psychology University of Utah | 2012

Bachelor of Applied Science (B.A.Sc.), PsychologyUniversity of Utah | 2012

Leadership Development , Educational Leadership and Administration, GeneralUniversity of Utah | 2012

Diploma, High SchoolJuan Diego Catholic High School | 2008

About Me

Head of Instructor Success at DataCamp

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