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Bernard Adesina

Bernard Adesina

Marketing Data Analyst

Ignitetech | United States

Technologies

My Portfolio Highlights

My New Track

Associate Data Analyst in SQL (previously Data Analyst in SQL)

My New Article

Power BI: Churn Rate Calculation for a Telecom Company

My New Github

Optimizing Online Sports Retail Revenue

My New Track

Associate Data Analyst in SQL (previously Data Analyst in SQL)

Data-driven and endlessly curious. Helping businesses optimize marketing performance with insights from data

My Work

Take a look at my latest work.

DataLab

Extended Project: Analyzing Motorcycle Part Sales

DataLab

Project: Analyze International Debt Statistics

github

When Was the Golden Age of Video Games

SQL
article

Tableau: Legacy Group Employee Data Analysis

Tableau
article

Power BI: Churn Rate Calculation for a Telecom Company

Power BI
dataset

Project 1: Affiliate Marketing Conversion Data - Google Drive

SpreadsheetsExcel
github

Optimizing Online Sports Retail Revenue

SQL
DataLab

Extended Project: Analyzing Motorcycle Part Sales

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

HubSpot Academy Digital Advertising

Digital Marketing Institute Certified Digital Marketing Professional

Google Skillshop Google Analytics Certification

McKinsey & Company McKinsey Forward Program

Pendo Product Management Basics Certification

Pendo Product Analytics Certification

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to Power BI
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

IgniteTech | Jul 2025 - Present

Marketing Data Analyst

Leading community moderations with Khoros (An IgniteTech Acquisition) following client's set guidelines echoing their values and visions using the Khoros Community, Khoros Care tools, maintaining a healthy environment. Sifting through social media and community noise and data to identify insights and opportunities for business growth and improved community health Social listening for specified keywords to identify opportunities, which are analysed and reported weekly, bi-weekly and monthly.
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Verdant Zeal Group | Apr 2024 - Jul 2025

Senior Digital Marketing Consultant

Led multi-channel digital campaigns across Google, Meta, and LinkedIn Ads, increasing lead volume by 65% and reducing CPL by 40%. Developed and executed ABM strategies targeting high-value accounts in B2B SaaS and professional services. Collaborated with content and creative teams to develop high-impact assets tailored to segmented personas. Conducted in-depth performance analysis using GA4, Facebook Business Manager, and HubSpot to inform optimisation. Introduced a lead scoring framework and automated follow-up workflow, increasing MQL to SQL conversion by 30%.

10Alytics | Dec 2023 - Present

Chief Marketing & Strategy Officer

Streamlined marketing operations, reducing costs by 5% in 3 months. Implemented Google Ads, LinkedIn Ads, and Twitter Ads for lead generation, reducing cost-per-lead by 12%. Introduced CRM solution to optimise lead acquisition processes, improving efficiency and reducing lead leakages. Liaised with clients and partners to build strong business relationships.

10Alytics | Apr 2023 - Oct 2023

Marketing Data Analyst

Identifying clients' needs and demands through data analysis and market research, allowing for the creation of tailored solutions and increased customer satisfaction. Implementing the Extract, Transform, and Load (ETL) processes to collect, transform, and load quantitative data, allowing for in-depth analysis of customer behavior, demographics, and lifecycle stages. Deployed SQL to redefine and track KPIs surrounding marketing initiatives and give recommendations to boost the company's performance KPIs Improving business outcomes by generating insights using data visualization tools like Tableau and Power BI

CraftTurf | Aug 2019 - Sep 2023

Digital Marketing Manager

Conducted research analysis for the target market, product, competition, consumer, and content strategy for the CraftTurf brand and 4 web apps. Collaborate with cross-function team to plan, and execute a unique go-to marketing strategy with clear messaging and positioning. Technical setup, collection and analysis of data using tools like GTM, Pendo, Hotjar, GA4, Google Sheets, MySQL, and BigQuery. Data visualisation and reporting product and market performance metrics to technical and non-technical stakeholders including clients. Project: Berry Health UK, Elephant Healthcare UK

Hack for LA | Jun 2021 - Feb 2022

Product Designer

Collaborated with a Design Systems Team that created a universal design systems template that covers all projects on HackforLA Contributed to creating the communications guide template on Google Suite for Open Community Survey Project adopted by other projects on HackforLA. Designing high-fidelity landing pages on Adobe XD and Figma

Agogo Suites | Jan 2021 - Jan 2022

Digital Marketing Manager

Led the content and social media marketing strategies, increasing brand awareness/engagements and booking conversions. Executed a paid media strategy to generate online booking via ad campaigns. Attained a 12% increase in occupancy rate through online and offline partnerships in 6 months post launch.

Etohum | Sep 2019 - Dec 2019

Digital Marketing Associate

Daily tracking and analysis of CPC, and CPA across Facebook Ads and Google Ads using tools like Google Sheets and Google Analytics Optimization of content and landing page as recommended to improve ad performance

BT Bytol Group | Dec 2017 - Jul 2019

Digital Marketing Executive

Coordinated the digital strategy to create an online presence for four group brands in FMCG, HR, Events Security, and Travel & Tour, reporting to the EVC Collaborated with a cross-functional team to go live on the web and social media in less than 6 months with a 1-year content plan. Executed seasonal marketing campaigns to bridge existing offline to increase online brand awareness and engagement. Built a community of >1000 organic followers across all brands in 6 months

DIGIMAKETA | Jun 2017 - Present

Digital Marketing Consultant

Consulting with clients to execute data-driven performance marketing campaigns across FMCG, fashion, healthcare, personal branding, entertainment, and eCommerce Achieved an average of 13% brand engagement growth and 20% website traffic increase through strategic campaigns using data-driven tactics Team lead fostering collaboration and consistent performance to deliver on projects Spearheaded successful branding and rebranding for cohesive identity; aligned strategies drove a minimum of 8% revenue growth in 12 months

Africa Internet Holding | Jan 2015 - Oct 2015

Email Marketing Manager at Kaymu

• Managing daily buyer/seller email communications to optimize deliverability and increase conversion • Regular analysis of email/newsletter/campaign performance reports and predefined KPIs • Install UTM Tracking codes in all email content for campaign performance tracking • The following responsibilities are carried out in all Kaymu Ventures including Africa, Asia, and Eastern Europe.

Africa Internet Holding | Aug 2014 - Dec 2014

Content Manager at Kaymu Africa

• Content management including data entry, upload, and quality check of >100,000 products on Kaymu e-commerce back-end for 17+ ventures in the whole of Africa.

My Education

Take a look at my formal education

Data Analyst in Data Analyst in SQLDataCamp | 2023
Professional Diploma, Digital MarketingDigital Marketing Institute | 2020
Front-End Developer in Front End Web DevelopmentUdacity | 2019
Bachelor's Degree, Computer ScienceLadoke Akintola University of Technology | 2013

About Me

Bernard Adesina

Over 9+ years of experience in Digital Marketing, Product Management, and Data Analysis. Adept at leveraging data to drive business growth and create user-centric solutions. I am endlessly curious.

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