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Maksim Barylau

Maksim Barylau

Data Scientist

Delve

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Analytics ninja, mastering the art of extracting insights from chaos.

My Work

Take a look at my latest work.

course

Understanding Data Science

course

Introduction to Python

course

Understanding Data Science

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate Python
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Delve | Jan 2023 - Present

Data Scientist

Maintained and developed Content Engagement Index (CEI); - Maintained and developed LTV by cohort; - Analyzed Google Analytics data in Big Query to provide actionable insights; - Built a custom attribution model to optimize marketing efforts (increased accuracy + 15 p.p. and readability); - Led the migration of dashboards from GA3 to GA4 , including redesigning dashboards to leverage new GA4 features and capabilities; - Provided ongoing analytical support to marketing teams, enhancing campaign effectiveness;
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DELVE | Data Action Company | Jan 2019 - Dec 2022

Database Analyst

- Managed direct mail and email campaigns, analyzing their eectiveness using advanced SQL queries; - Built executive dashboards and detailed reports using Tableau and Looker Studio, enhancing decision-making processes; - Participated in writing documentation for marketing campaigns , ensuring clarity and consistency in campaign execution and reporting; - Helped uncover a portion of the audience that the client could market to, increasing the potential reach and effectiveness of campaigns;

AsstrA-Associated Traffic AG | Aug 2014 - Jan 2019

Marketing Analyst

N/A

LLC "Elema" | Aug 2012 - Jan 2014

Marketing specialist

N/A

My Education

Take a look at my formal education

specialist, statisticsBelarusian State Economic University | 2012

About Me

Maksim Barylau

Thorough and meticulous Data Analyst passionate about helping businesses succeed. Experienced in interpreting and analyzing data to drive growth for a company.

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