Beta

William Seely

Data Scientist

VERSES.AI

Technologies

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python

Introduction to ChatGPT

Understanding Data Science

Understanding Artificial Intelligence

Courses

Introduction to Python

Introduction to ChatGPT

Understanding Data Science

Understanding Artificial Intelligence

My Work Experience

Where I've interned and worked during my career.

VERSES | Jan 2023 - Present

Director, Client-Facing Data Science

N/A

VERSES | Jan 2022 - Jan 2023

Data Science | Simulation

Building simulations and analytics for the Spatial Web

Prohaska Consulting | Sep 2021 - Present

Ad Tech Consultant

Helping ad tech companies plan for the future and adapt to the changing digital landscape Check the company out at prohaskaconsulting.com

Practical Marketing Analytics, LLC | May 2021 - Present

Consultant in Data Science and Marketing Analytics

N/A

RAPP | Apr 2019 - May 2021

VP, Experience Analytics

Leading Experience Analytics team for a major multi-year digital transformation initiative for a large pharmaceutical client.

Sizmek/Rocketfuel/[x+1] | Apr 2011 - Nov 2018

Senior Director, DMP Analytics and Solutions Engineering

Lead an analytics department providing DMP data strategy, predictive models and automated targeting in support of real-time site personalization and media buying on real-time exchanges, and a solutions engineering team responsible for DMP and Site Personalization implementations . Also provided consulting, custom reporting and training to clients in the setup and management of DMP and site personalization projects. Led specification, testing and rollout of AI-based real-time site personalization solution through to first client implementations.

Publicis Modem | May 2010 - Apr 2011

Vice President, Digital Measurement & Analytics

- Manage vision, delivery and quality of measurement and analytics for Publicis Modem clients. - Develop new service offerings, then develop/execute the go-to-market strategy for commercializing them. - Strategic support for new business efforts within the digital agency and across Publicis Groupe companies.

Practical Marketing Analytics | Aug 2009 - Jun 2010

Marketing and Audience Analytics Consulting

Custom Marketing and Media Analytics - Measurement plans around your goals for your marketing program, web site or campaign, DM/DR campaign, or interactive TV application - Assessment/reporting performance vs. your marketing objectives, identifying threats and opportunities and highlighting the key levers driving performance. - Data-driven marketing mix assessment and optimization - Optimization of online marketing: banner, paid/natural search, affiliate programs, social media I have over 20 years of experience in making sense of data from a wide range of sources including CRM, internal sales and promotions tracking, syndicated CPG data (purchase data, consumer panels), web sources (server logs, cookies, geo-demographics, e-commerce), and TV set-top box data.

Ensequence, The Interactive TV Company | Jul 2008 - Aug 2009

Director, Viewer Metrics

Provide clients and stakeholders with cutting-edge viewer metrics and analysis to demonstrate the link between interactivity and return on their investment.

[x+1] | Jun 2005 - Jul 2008

Director, Marketing Optimization & Analysis

I improve the performance of my clients' online marketing efforts using proprietary real-time optimization technology, applying statistical models to online marketing. The object: deliver the right content/message to the right audience at the right time to maximize conversion rates and optimize the customer's experience.

My Education

Take a look at my formal education

Bachelor of Science in Chemical EngineeringGeorgia Institute of Technology | 1982

About Me

I started doing this when I was supposed to be doing something else - I was a chemical engineer working in food R& D, but I found I was naturally drawn to data analysis projects. Then the Internet became a thing. That just increased my interest.

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