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William Seely

William Seely

Data Scientist



DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

VERSES | Jan 2023 - Present

Director, Client-Facing Data Science


VERSES | Jan 2022 - Jan 2023

Data Science | Simulation

Building simulations and analytics for the Spatial Web

Prohaska Consulting | Sep 2021 - Present

Ad Tech Consultant

Helping ad tech companies plan for the future and adapt to the changing digital landscape Check the company out at prohaskaconsulting.com
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Practical Marketing Analytics, LLC | May 2021 - Present

Consultant in Data Science and Marketing Analytics


RAPP | Apr 2019 - May 2021

VP, Experience Analytics

Leading Experience Analytics team for a major multi-year digital transformation initiative for a large pharmaceutical client.

Sizmek/Rocketfuel/[x+1] | Apr 2011 - Nov 2018

Senior Director, DMP Analytics and Solutions Engineering

Lead an analytics department providing DMP data strategy, predictive models and automated targeting in support of real-time site personalization and media buying on real-time exchanges, and a solutions engineering team responsible for DMP and Site Personalization implementations . Also provided consulting, custom reporting and training to clients in the setup and management of DMP and site personalization projects. Led specification, testing and rollout of AI-based real-time site personalization solution through to first client implementations.

Publicis Modem | May 2010 - Apr 2011

Vice President, Digital Measurement & Analytics

- Manage vision, delivery and quality of measurement and analytics for Publicis Modem clients. - Develop new service offerings, then develop/execute the go-to-market strategy for commercializing them. - Strategic support for new business efforts within the digital agency and across Publicis Groupe companies.

Practical Marketing Analytics | Aug 2009 - Jun 2010

Marketing and Audience Analytics Consulting

Custom Marketing and Media Analytics - Measurement plans around your goals for your marketing program, web site or campaign, DM/DR campaign, or interactive TV application - Assessment/reporting performance vs. your marketing objectives, identifying threats and opportunities and highlighting the key levers driving performance. - Data-driven marketing mix assessment and optimization - Optimization of online marketing: banner, paid/natural search, affiliate programs, social media I have over 20 years of experience in making sense of data from a wide range of sources including CRM, internal sales and promotions tracking, syndicated CPG data (purchase data, consumer panels), web sources (server logs, cookies, geo-demographics, e-commerce), and TV set-top box data.

Ensequence, The Interactive TV Company | Jul 2008 - Aug 2009

Director, Viewer Metrics

Provide clients and stakeholders with cutting-edge viewer metrics and analysis to demonstrate the link between interactivity and return on their investment.

[x+1] | Jun 2005 - Jul 2008

Director, Marketing Optimization & Analysis

I improve the performance of my clients' online marketing efforts using proprietary real-time optimization technology, applying statistical models to online marketing. The object: deliver the right content/message to the right audience at the right time to maximize conversion rates and optimize the customer's experience.

My Education

Take a look at my formal education

Bachelor of Science in Chemical EngineeringGeorgia Institute of Technology | 1982

About Me

William Seely

I started doing this when I was supposed to be doing something else - I was a chemical engineer working in food R& D, but I found I was naturally drawn to data analysis projects. Then the Internet became a thing. That just increased my interest.

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