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Bryan Kay

Bryan Kay

Data Analyst

Technologies

My Portfolio Highlights

My New Track

Associate Data Scientist in R (previously Data Scientist with R)

Insights artist, transforming data into visually stunning masterpieces of knowledge.

My Work

Take a look at my latest work.

DataLab

Competition - drinks promotions

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DataLab

Lego Sets and Years over Time

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DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Regional Transportation Commission of Southern Nevada | Nov 2018 - Present

Data Analyst

- Data analysis for business questions - Primary Tableau data source and dashboard builder for various departments - Data mart designer and ETL coder for three different data mart projects - Design, build, and maintain dashboard suite for database administrators, showing server performance trends compared to baseline behavior. - Analytical and monitoring dashboards to verify transit data is collected as expected. Research and identify anomalies, and how to handle for analysis and reporting purposes for the transit department.
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The Cosmopolitan of Las Vegas | Jul 2015 - Jul 2017

Sr CRM Analyst

* Marketing campaign analytics - Quantify headcount, revenue, and profit results for DM campaigns - Recommend changes for underperforming campaigns - Create dashboards to monitor offer counts, response rate, and redeemer behavior * Ad hoc projects for CRM, Revenue Management, and Slots, such as - Dashboard to identify video poker players who “wash” their free play (redeem offer, wager free play, then leave) - Review requests from hosts to discontinue DM offers to a guest. (Is the host upset about one trip, or is there a pattern of “redeem no-play”?) - Create a Tableau dashboard with data from gaming, data warehouse, and offer system so teammates could review mail and email proofs faster. * Create “extended” version of guest dimension for analytics in Alteryx, so we wouldn’t have to wait for approval and deployment in the data warehouse. * Help data warehouse developer with new EDW development by conveying design requests and validating new database tables for data integrity and accuracy. * Pull customer lists for special events and tournaments based on event criteria. * DM and special event QA: - Review proofs against mailing labels and data files to validate processing by the direct mail vendor. - Check email proofs to validate campaign data before email deployments.

The Cosmopolitan of Las Vegas | Mar 2012 - Jun 2015

CRM Analyst

* Marketing campaign analytics - Quantify headcount, revenue, and profit results for DM campaigns - Recommend changes for underperforming campaigns - Create dashboards to monitor offer counts, response rate, and redeemer behavior * Ad hoc projects for CRM, Revenue Management, and Slots, such as - Dashboard to identify video poker players who “wash” their free play (redeem offer, wager free play, then leave) - Review requests from hosts to discontinue DM offers to a guest. (Is the host upset about one trip, or is there a pattern of “redeem no-play”?) - Create a Tableau dashboard with data from gaming, data warehouse, and offer system so teammates could review mail and email proofs faster. * Create “extended” version of guest dimension for analytics in Alteryx, so we wouldn’t have to wait for approval and deployment in the data warehouse. * Help data warehouse developer with new EDW development by conveying design requests and validating new database tables for data integrity and accuracy. * Pull customer lists for special events and tournaments based on event criteria. * DM and special event QA: - Review proofs against mailing labels and data files to validate processing by the direct mail vendor. - Check email proofs to validate campaign data before email deployments.

Harrah's Entertainment | Apr 2005 - Aug 2008

Database Analyst

* Created and maintained standard reporting and direct marketing tools for use by properties' marketing teams. * Ad hoc data analysis projects. * Managed 30 database table loads monthly, 5 weekly. * Checked Enterprise Data Warehouse database tables for data integrity.

My Education

Take a look at my formal education

Bachelor of Science in Business AdministrationCalifornia Polytechnic State University-San Luis Obispo | 2004

About Me

Bryan Kay

Data analytics professional with over a decade of experience in different industries: casino gaming, hotel, government, and transportation. Data analysis, dashboards, data warehousing. R, Python, Tableau, SQL.

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