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Borja González Hernández

Borja González Hernández

Data Scientist

Vrije Universiteit Amsterdam (VU Amsterdam)


My Portfolio Highlights

My New Course

Introduction to SQL

My New Workbook

Analyzing Student's Mental Health

Quantitative storyteller, weaving narratives through data analysis.

My Work

Take a look at my latest work.


Analyzing Industry Carbon Emissions


Analyzing Student's Mental Health


Introduction to SQL


Project - Analyzing Unicorn Companies


Intermediate SQL


Google Cloud Platform

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Ohpen | Jun 2021 - Jun 2023

Talent Acquisition Partner

• Led end-to-end recruitment initiatives in the Amsterdam headquarters, utilizing analytics to refine candidate sourcing and screening processes • Conducted a thorough analysis of People metrics, identifying areas for improvement and implementing changes that resulted in a 12% reduction in time-to-hire • Collaborated with stakeholders across all verticals to streamline the interview process, achieving a 90% offer acceptance rate • Spearheaded the implementation of a new Applicant Tracking System (ATS) and the continuous modernization of our processes, utilizing KPIs to measure the impact and drive improvements • Played a major role in the creation of an interview training program for our hiring managers • Created a hiring manual, a sort of recruitment bible for our company • Employer branding ACHIEVEMENTS: Assumed full/sole ownership of Ohpen's hiring needs in NL, arguably the most challenging site due to its diverse range of roles, departments, and stakeholders ☁⬇ Ohpen is a financial technology provider that offers modern core banking capabilities for mortgage, loan, saving, investment, and pension products. Using Ohpen's SaaS-based platform and advanced APIs, financial providers can modernize their banking IT, streamline operations, create end-to-end digital banking experiences, etc.
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PaymentGenes | Jan 2019 - May 2021

Senior Tech/Product Payments Consultant

• Managed the entire recruitment process for a portfolio of 10+ European FinTech partners across 4 countries and 8 different locations • Collaborated closely with HR, hiring managers, and C-level executives to design and implement data-backed hiring strategies • Conducted market research to identify and attract top technical talent from the FinTech industry • Steadily increasing industry knowledge: keeping up-to-date with the latest Tech & Payments trends • Payments/FinTech-related content creation (trainings, articles, videos)

PaymentGenes | Sep 2017 - Jan 2019

Tech/Product Payments Consultant

• Sourced, screened, and qualified potential technical candidates for open positions in The Netherlands and Germany • Developed and maintained relationships with key partners/stakeholders • Coordinated and attended job fairs and recruiting events, resulting in an increase in candidate pipeline and brand awareness ACHIEVEMENTS: After successfully reaching my targets, I was promoted to Senior Consultant

Try Catch | Feb 2017 - Aug 2017

Talent Advocate

• Assisted our portfolio of Tech startups in Amsterdam & Berlin with building their Product and Technical teams. • Conducted +700 thorough phone screens with technical candidates from all over the world Tech stack: Frontend (React, Angular) | Backend (Ruby, PHP, Java) | DevOps | iOS | Android

Vietnam & Cambodia | Aug 2016 - Jan 2017

World traveler (Backpacking in Southeast Asia)

After completing my Master thesis, before entering the job market once again, I decided to take a well-deserved break to travel the world for a few months.

+10 different social enterprises | Jan 2016 - Jul 2016

Researcher (Master thesis)

subject is related to social enterprise governance. Specifically, I explored the issues that people directing and managing social enterprises experience when involving different stakeholders in the governance structures of their organizations. With that goal in mind, I interviewed more than ten founders and managers of different social enterprises. Participants include: Fairphone, Cubicco, Fair Trade Original, Nudge, True Price, etc. Master thesis title: 'A multistakeholder approach to social enterprise governance'

Forever 21 | Jul 2014 - Jul 2016

Sales Associate (Part-time)

As a sales associate at the F21 clothing store I was part of a young group of employees that focused on providing the best possible shopping experience to our customers. My main tasks included selling, cashiering and answering all kind of questions. I did this job in combination with my Master's degree.

January 18th Industries | Jul 2013 - Jul 2014

Freelance Digital Marketing (Part-time)

As a freelancer, I assisted businesses in building and maintaining their presence across the web. I also translated business objectives into creative, effective (online) marketing campaigns where on- and offline marketing were fully integrated and customer experience was the priority. I mainly collaborated with Spotzer Media, where I had previously completed an internship: • Web design via CMS • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Social Media strategy • Analytics • Google Webmaster guidelines • Photo editing

Abercrombie & Fitch | Apr 2013 - Oct 2013

Sales Associate

Internationally renowned company for its high-quality standards, at Abercrombie & Fitch attention to detail is of utmost importance. In cooperation with my colleagues, I managed and organized large bulks of clothes. • Provided a highly personalized customer experience. • Maintained the highest standards of visual merchandising that characterize the A&F brand.

City Sightseeing LTD | Apr 2013 - Sep 2013

Steward Mobile Sales

nationalities and lead groups of over 50 people on a daily basis. Consequently, my social and commercial skills improved vastly. • Cross-selling of the whole range of City Sightseeing's products. • Proactive approach to customers regarding service, sales and entertainment.

Spotzer Media Group | Dec 2012 - Mar 2013

Intern at the Creative Studio

Technology driven marketing & advertising agency dedicated to making local digital advertising fast, easy and affordable for small businesses globally. We have served more than 120.000 customers in 16 countries worldwide: • Participated in the development of communication strategies for a variety of products ranging from promotional videos, ready to-air-advertising and websites across various markets in Europe, the US and Asia Pacific. • Executed of on-site SEO checks, linkbuilding, reporting, database management and performance of hundreds of websites, especially from our US and Puerto Rican partners. • Researched and developed new products. • Copywriting in Spanish and occasionally in English. • Media production. Tools: Google Webmaster Tools, Salesforce.com, Microsoft Office, Adwords, SEOmoz, Mono.net

Erasmus Student Network, Vrije Universiteit (VU) | Aug 2012 - Mar 2013

Activities Committee

Organized and promoted all kind of activities for international students. Additionally, raised funds for sponsoring, established promotions for our members with different firms and cooperated with partners such as ISN of UvA, Aureus, Financial Study Association Amsterdam and Marketing Association Amsterdam.

Felix Meritis | Nov 2011 - Mar 2012

International Programme Asisstant

Felix Meritis is an independent European centre for art, culture and science and a national and international meeting place in Amsterdam. They believe in (the need for) cultural diversity in Europe as an engine of progress and social cohesion. In this position I enhanced my communication and organizational skills thanks to my involvement in the planning of several events. I also discovered a new culture and a different way of working in comparison to Spain. • Assisted the coordinator in the organization of international activities • Successfully applied Public Relations: communication with partners and potential participants. • Edited press releases and newsletters. • Website editing via CMS platform. • Database management.

My Education

Take a look at my formal education

Data Analytics Le Wagon | 2023
Master's degree, Culture, Organization and Management (COM), Culture,Vrije Universiteit Amsterdam
Bachelor of Journalism, Mass Communication/Media Studies, MassUniversidad Rey Juan Carlos

About Me

Borja González Hernández

After 6 years working in the Dutch FinTech industry, I am embarking on a career transition into Data Analytics. To facilitate this switch, I recently completed a 400-hour onsite Data Analytics bootcamp at Le Wagon (world's most acclaimed coding boot

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