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Brandon Yu

Brandon Yu

Managerial Economics and Business Student

University of Massachusetts Amherst | Amherst, MA

Technologies

Aspiring Data Analyst | Skilled in SQL, Excel, and Power BI | Passionate about Transforming Data into Actionable Insights

My Work

Take a look at my latest work.

DataLab

Project: Factors that Fuel Student Performance

DataLab

Project: Analyzing Students' Mental Health

SQL
DataLab

Project: Analyze International Debt Statistics

SQL
DataLab

Project: Factors that Fuel Student Performance

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Pragmatic Works Power BI Beginner to Pro Workshop

Corporate Finance Institute Introduction to Business Intelligence

LinkedIn Power BI Essential Training

LinkedIn Learning Power BI Desktop

DataCamp Intermediate SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Hillcrest Wealth Advisors | Jun 2024 - Aug 2024

Financial Data Analyst Intern

• Supported finance team in analyzing quarterly financial statements, identifying key trends, and preparing comprehensive Microsoft Excel sheets for client reports detailing investments and portfolio values • Calculated annual fees for 60+ clients depending on varying basis points and total amount of investments • Participated in meetings and presentations with clients, articulating financial insights and recommendations clearly and effectively
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Black Rocket Productions | May 2023 - Aug 2023

Marketing Intern/Camp Counselor

• Conducted a comprehensive competitor analysis, assessing camp offerings, pricing strategies, and marketing campaigns • Presented an extensive market research report to the senior marketing team, offering strategic recommendations based on findings and driving a 12% increase in camp registration • Compiled a customer survey project, gathering feedback from over 1,000 respondents and analyzing data to identify key market trends and customer preferences

BFF Lending Services | May 2022 - Aug 2022

Social Media Manager/Document Handling Analyst

• Constructed and produced 57 client portfolios detailing dues owed and explaining available loans • Processed client payments and organized PDFs for monthly statements • Managed Facebook, Twitter, Instagram, and LinkedIn accounts for the mortgage lending company

Illumu | Jan 2019 - Dec 2020

Market Research Intern

• Collected and analyzed 250+ survey responses and 50+ industry reports, identifying market trends that increased product targeting accuracy by 13% • Created 10+ detailed reports and presentations, simplifying complex data for key stakeholders, leading to a 10% increase in actionable insights used in strategic decisions • Collaborated with cross-functional teams, providing data-driven recommendations that boosted marketing strategy effectiveness by 8% based on in-depth market research

My Education

Take a look at my formal education

Bachelor of Science in Managerial EconomicsUniversity of Massachusetts Amherst | 2026

About Me

Brandon Yu

I am currently a Junior Managerial Economics major at the University of Massachusetts Amherst who aspires to work in data analytics or supply chain management. Right now, I am searching for an internship for Summer of 2025.

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