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Brayan Castañeda Reyes

Brayan Castañeda Reyes

Data Analyst

RAB2B | Toronto, Canada


My Portfolio Highlights

My New Course

Introduction to SQL

My New Course

Intermediate SQL

Looking for new challenges in Data Analytics!

My Work

Take a look at my latest work.


Analyzing Students' Mental Health


Introduction to SQL


Intermediate SQL


DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

RAB2B | Rabinovici + Associates | Jun 2023 - Present

Digital Media Analytics

I manage Datorama dashboards, ensuring accurate data for client projects. Analyzing campaign KPIs and website traffic, I provide actionable insights for performance improvement. Skilled in Datorama, Google Analytics, Excel, and Power BI, I excel in problem-solving and teamwork. Notable achievement: implementing email alerts to prevent campaign overspending.
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Publicis Groupe | Jul 2021 - Apr 2023


* Collaborate with digital marketing teams to identify and develop new performance optimization strategies. * Optimization, and reporting of all campaign initiatives for Meta, Google Ads and DV360. * Evaluate and improve data management processes and systems to increase efficiency and effectiveness. * Working with the media and account teams, verifying the ongoing accuracy of reporting metrics, correct tracking pixel implementation, etc., to ensure the accuracy and reliability of data. * Verify data for accuracy and completeness and be responsible for maintaining databases up to date. Identify and resolve data discrepancies and reporting issues.

Publicis Groupe | Jan 2021 - Jun 2021

Specialist TAAG


Publicis Groupe | Dec 2019 - Dec 2020

Data P&G

* Generation of reports for all P&G Latam brands, compliance review with KPIs, and analysis of results displayed in Excel, data studio, and Datorama. * Tags Creation in Flashtalking and Sizmek. * Assist in the compilation of data and extraction of insights. * Hands-on expertise managing large data sets.

Ogilvy | Jun 2019 - Nov 2019

Performance Coordinator

* Development of strategies for Relational Marketing and email marketing. * Developing and maintaining operational metrics and dashboards to track performance.

Cheil Worldwide | Feb 2019 - Jun 2019

Trafficker Reporting & Analysis

* Meta and Google ads implementation, pacing, and optimization. * Review creative assets and campaigns. * Creation of reports and data analysis of Google Analytics, Google AdWords, Meta, and Omniture. *Traffic reporting and monitoring for conversion and branding campaigns

Ariadna Communications Group | Feb 2018 - Feb 2019

Data Reporting

* Extraction and analysis of data from Google Analytics, Google AdWords, Meta, and Campaign Manager 360. * KPI reporting and website analysis, traffic monitoring for conversions, branding, and content campaign. * Creation of insights for improving the client’s goals.

My Education

Take a look at my formal education

Economist in EconomistUniversidad Autonoma de Colombia | 2018

About Me

Brayan Castañeda Reyes

I transform complex information into actionable insights. Data Visualization, Dashboards & Data Cleaning Specialist. Skills: Looker Studio, Datorama, SQL, Excel. Projects: Data standards implementation. Achievements: Reduced report generation time.

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