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Brayan Castañeda Reyes

Brayan Castañeda Reyes

Data Analyst

RAB2B | Toronto, Canada

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Course

Intermediate SQL

My New Course

Introduction to SQL

Looking for new challenges in Data Analytics!

My Work

Take a look at my latest work.

project

Analyzing Students' Mental Health

SQL
course

Introduction to SQL

course

Intermediate SQL

SQL
project

Analyzing Students' Mental Health

SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Introduction to Tableau
Analyzing Data in Tableau

My Work Experience

Where I've interned and worked during my career.

RAB2B | Rabinovici + Associates | Jun 2023 - Present

Digital Media Analytics

I manage Datorama dashboards, ensuring accurate data for client projects. Analyzing campaign KPIs and website traffic, I provide actionable insights for performance improvement. Skilled in Datorama, Google Analytics, Excel, and Power BI, I excel in problem-solving and teamwork. Notable achievement: implementing email alerts to prevent campaign overspending.
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Publicis Groupe | Jul 2021 - Apr 2023

Supervisor

* Collaborate with digital marketing teams to identify and develop new performance optimization strategies. * Optimization, and reporting of all campaign initiatives for Meta, Google Ads and DV360. * Evaluate and improve data management processes and systems to increase efficiency and effectiveness. * Working with the media and account teams, verifying the ongoing accuracy of reporting metrics, correct tracking pixel implementation, etc., to ensure the accuracy and reliability of data. * Verify data for accuracy and completeness and be responsible for maintaining databases up to date. Identify and resolve data discrepancies and reporting issues.

Publicis Groupe | Jan 2021 - Jun 2021

Specialist TAAG

N/A

Publicis Groupe | Dec 2019 - Dec 2020

Data P&G

* Generation of reports for all P&G Latam brands, compliance review with KPIs, and analysis of results displayed in Excel, data studio, and Datorama. * Tags Creation in Flashtalking and Sizmek. * Assist in the compilation of data and extraction of insights. * Hands-on expertise managing large data sets.

Ogilvy | Jun 2019 - Nov 2019

Performance Coordinator

* Development of strategies for Relational Marketing and email marketing. * Developing and maintaining operational metrics and dashboards to track performance.

Cheil Worldwide | Feb 2019 - Jun 2019

Trafficker Reporting & Analysis

* Meta and Google ads implementation, pacing, and optimization. * Review creative assets and campaigns. * Creation of reports and data analysis of Google Analytics, Google AdWords, Meta, and Omniture. *Traffic reporting and monitoring for conversion and branding campaigns

Ariadna Communications Group | Feb 2018 - Feb 2019

Data Reporting

* Extraction and analysis of data from Google Analytics, Google AdWords, Meta, and Campaign Manager 360. * KPI reporting and website analysis, traffic monitoring for conversions, branding, and content campaign. * Creation of insights for improving the client’s goals.

My Education

Take a look at my formal education

Economist in EconomistUniversidad Autonoma de Colombia | 2018

About Me

Brayan Castañeda Reyes

I transform complex information into actionable insights. Data Visualization, Dashboards & Data Cleaning Specialist. Skills: Looker Studio, Datorama, SQL, Excel. Projects: Data standards implementation. Achievements: Reduced report generation time.

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