• Built targeted campaigns and managed $2M investment fund monthly, boosting campaign order quantity by 25% and gross merchandising value by 32%. • Allocated $1.3M investment monthly to merchant and user groups by A/ B testing segmentation, improving profit margin from -18% to +4% in three months. • Revamped cross-functional team processes, accelerating monthly planning cycle by 3 working days.

Shopee | May 2020 - Apr 2021

Product Marketing

• Doubled adoption rate from 27% to 52% by directing five cross-functional projects to ensure product growth: seller segmentation, communication revamp, subscription package, campaign integration and user interface transformation. • Initiated and launched voucher subscription model to maintain stable revenue stream, awarded as one of most innovative solutions in 2020. • Developed new set of product quality standards, bringing customer satisfaction to 7.4% above norm.

British American Tobacco | Dec 2019 - May 2020

Manager, Demand Planning

Promoted for outstanding performance in the Management trainee program. • Developed demand forecast models and controlled inventory plans of ~100 SKUs for three markets, generating $100M annual revenue. • Analyzed portfolio performance by using historical data and third-party market reports to deliver 10+ actionable recommendations for Leadership Team, saving $1.5M and capturing a $2.5M sales opportunity.

British American Tobacco | Jun 2018 - Nov 2019

Marketing Management Trainee

• Brand: Designed a brand activation campaign and authored 10+ brand-new digital elements, achieving 115% KPI. • Strategy Planning: Forecasted demand for three regions in Vietnam by performing deep-dive brand analysis using Nielsen and Kantar data management tool; initiatives drove 150% sales in key cities. • Trade marketing & distribution: Optimized operational processes of overall sales department while directly leading a sales team of 11 to manage Central Vietnam region, resulting in 110% sales increase.

My Education

Take a look at my formal education

Master of Business Administration - MBA, Health/Health Care Administration/ ManagementQuestrom School of Business, Boston University | 2024

Bachelor of Business Administration (BBA), International BusinessHaaga-Helia University of Applied Sciences | 2018

ERASMUS, MarketingSouthampton Solent University | 2017

About Me

5+ years of experience in product and marketing. Looking for internships opportunities in the US

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