• Developed the Request for Proposal (RFP) process for EV charging installation projects by designing a proven template, identifying project requirements, and coordinating team input to produce compelling proposals that secured new contracts. • Streamlined marketing and sales operations by implementing HubSpot, enabling the sales team to efficiently log data, save time, and focus on driving sales conversation and building client relationships. • Design and implement marketing plans, incorporating long- and short-form content for LinkedIn, YouTube, and company website, while driving audience engagement and analyzing web traffic to support company goals.

Entrepositive | May 2023 - Jul 2023

Project Manager, Salespositive™ Product Launch

Designed and oversaw eight-week launch plan for Salespositive™ marketing automation platform. Outlined team deliverables, deadlines and shared resources; facilitated successful campaign rollout with touchpoints across web, social and email channels during lead time to product release.

SarNDipity Solutions | Jan 2022 - Present

Founder and Lead Consultant

• Solely own and operate LLC offering management, marketing and administrative consulting services to start-ups and small businesses (Formally incorporated in 2024). • Network with local small business owners to understand their business needs and explore potential partnerships. • Manage all business development, marketing, and sales activities to develop new business. • Secured $2500 in startup capital through CT Women's Business Development Council Launch Pad Grant Available for hire on hourly, retainer and/or project basis. Current and past clients include XLR8 America, PublioSTUDIO and Entrepositive (See relevant experience sections for further info).

Publio | Jan 2022 - Present

Senior Marketing Consultant

• Manage project scope and timelines for marketing agency and clients, with deliverables including website rollouts, CRM management, email marketing campaigns, social media livestreams, video package productions, and roundtable discussions. • Utilize Asana project management software to organize client project workflows, track milestones, and facilitate seamless collaboration across project team members. • Coordinate project team schedules both manually using Google Calendar and Outlook, and through automation tools like Calendly and HubSpot, ensuring seamless coordination and optimized workflows. • Create marketing deliverables, including campaign concepts, content copy, and Canva designs, while collaborating with creative partners on video production and expert-level design projects. • Track and analyze company benchmarks for online traffic, search visibility, and sales, identifying improvement opportunities and developing targeted KPIs with actionable plans to drive growth.

Iona College | Jan 2016 - Jan 2021

Coordinator of Accreditation and Reports

Oversaw reporting on 24 academic programs to key institutional stakeholders across five year timeline, supporting accreditation, strategic planning, growth, and Covid-19 emergency response. • Evaluated internal systems and workflows for alignments and gaps with 20+ key performance indicators, communicating insights shaping process and program improvements • Managed data pipelines within network and cloud-based environments, facilitating best practices in data governance and organizational efficiency • Administered student and alumni-facing surveys and social media campaigns, capturing engagement and feedback influencing marketing and recruiting initiatives • Partnered with leadership across campus and peer institutions to assess regional hiring needs, foster job placements, and inform creation and reactivation of 5+ programs While working within role, completed 12 credit business certificate with courses in Marketing Management, Marketing Research, Information Systems and Business Analytics.

Fairfield County's Community Foundation | Jan 2015 - Jan 2016

Program and Data Analyst

25 education-to-career initiative and other focus areas for regional nonprofit. Recruited and supervised inaugural cohort of youth ambassadors leading to planning and implementation of Thrive by 25 kickoff summit serving 200+ attendees.

Marine Money | Jan 2010 - Jan 2014

Digital Content Manager

Advanced key editorial, marketing and growth initiatives over four year timespan for publisher and conference coordinator with commercial maritime sector focus. Left position to pursue full time graduate study. • Oversaw print to digital format transition, content management, and customer engagement for company publication, increasing readership more than 10% and achieving near-perfect subscriber retention • Launched corporate social media presence, cultivating brand awareness and reach surpassing thousands during early years of platform adoption • Facilitated expansion of emerging book division: Conducted primary research, designed promotional campaigns, and tracked sales, inventory, and reviews for titles achieving circulation beyond 20,000 copies • Managed implementation of web design improvements in collaboration with external developer, optimizing user experience and site performance • Unlocked revenue streams through setup of affiliate partnerships with leading ecommerce retailers

My Education

Take a look at my formal education

Advanced Certificate, BusinessIona College | 2020

Master’s Degree, Applied Quantitative ResearchNew York University | 2015

Bachelor's Degree, Sociology; EconomicsCollege of the Holy Cross | 2009

About Me

Data, analytics, marketing and content management professional

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