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Calvin Schnurr

Calvin Schnurr

Data Analyst

Student

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Project

Dr. Semmelweis and the Discovery of Handwashing

My New Track

SQL Fundamentals

Insights whisperer, uncovering hidden gems in the vast realm of information.

My Work

Take a look at my latest work.

DataLab

Introduction to SQL

course

Introduction to Python

DataLab

Try out AI

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Envoke | Apr 2019 - Mar 2023

Senior Paid Media Consultant

■ Performed digital marketing audits and sales pitches for new business; guided paid media program restructures ■ Achieved high client satisfaction and retention; accountable with weekly calls ■ Leveraged multiple third-party AI tools to automate ad auction bidding strategies ■ Completed in-depth click-to-close ROAS analysis and designed Looker Studio spend pacing dashboards ■ Elevated brand identity and equity conversations per messaging and landing pages
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Envoke | Apr 2014 - Apr 2019

Professional Services Manager

■ Account lead for paid media, SEO and analytics programs for retainer contracts ■ Managed budgets, bids and responsibilities for all paid media campaigns ■ Educated, trained and project managed two junior marketers in fast-paced work environment ■ Leveraged proprietary marketing automation software for landing pages ■ Used proprietary data attribution models for custom multi-channel client reporting needs ■ Diagnosed and resolved technical SEO obstacles, 301 redirects, XML sitemaps, site migrations, etc. ■ Account managed client Google Analytics accounts and goal creation via Google Tag Manager ■ Leveraged a range of enterprise marketing platforms (Conductor, Adobe SiteCatalyst, DialogTech) ■ Account managed development of multi-account YOY and targets-actuals analytics dashboards in Klipfolio ■ Supported new site navigation architecture informed by SEO opportunities and target personas ■ Experience with over 30 different lines of business across SaaS, B2B, manufacturing and travel

Envoke | Apr 2010 - Apr 2014

Search Marketing Specialist

■ Extensive keyword research and content optimization for SEO and paid search programs ■ Coded lead forms, landing pages and emails with HTML and CSS; designed and ran A/B tests for ads and pages ■ Maintained rigorous tracking and tagging standards for data quality integrity ■ SEO backlink building strategies and execution, including with third-party vendor ■ Paid media campaigns builds, execution and performance monitoring

Toro Magazine | Sep 2008 - Aug 2010

Online Associate Editor

Copy edited thousands of articles for accuracy, spelling, grammar and word length

My Education

Take a look at my formal education

Honours Bachelor of Arts, English LiteratureUniversity of Toronto - Victoria University | 2008

About Me

Calvin Schnurr

Marketing and data strategy for humans.

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