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Carlo Dell'Acqua

Carlo Dell'Acqua

Senior Business Analyst

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Technologies

My Portfolio Highlights

My New Track

Python Fundamentals

My New Course

Introduction to Python

My New Track

Python Fundamentals

Quantitative detective, uncovering the truth hidden in the depths of data.

My Work

Take a look at my latest work.

course

Introduction to Functions in Python

course

Introduction to Python

course

Intermediate Python

course

Introduction to Functions in Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python
Introduction to Data Visualization with Matplotlib
Introduction to Data Visualization with Seaborn

My Work Experience

Where I've interned and worked during my career.

Ada Health GbmH | May 2022 - Present

Senior Business Analyst

- Consulted the product team on the following topics: North Star Metric, active user definition, AAARR metrics - Implemented monitoring and safety dashboards for the Medical team - Worked on the attribution data from Adjust with the Marketing team - Defined web and app event tracking
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Wonder | Jan 2022 - Apr 2022

Data Analyst

- Provided the product team with insights and quantitative data on newly released features. Some of the resulting analysis were related to adoption rates, usage metrics, signup flow - Expanded the ETL pipeline, adding new tables and reports and maintained the existing jobs - Contributed to organizing processes between PMs and the data team with initiatives like JIRA backlog organization, planning of crossfuncional meetings and involvement in product strategy sessions

ABOUT YOU GmbH | Sep 2020 - Dec 2021

Data Analyst

- Took charge of planning and management of data and reporting-related topics within the CRM team - Integrated CRM data with multiple data sources (including revenue information, tracking data, message deliverability stats), giving the marketing team additional levels of detail for campaign monitoring. The CRM tool used was developed internally in 2019 - Managed a working student, whose tasks were related to data requests from the marketing team and maintenance of the existing reports - Ad-Hoc analysis on cross-functional topics such as customer retention analysis (analysis of the customer journey and improvement opportunities), customer churn (deep-dive on churn determinants across various customer clusters), voucher management (impact of voucher value and sendout format on redemption rate of the vouchers) - Developed a forecasting model for Voucher redemption prediction, based on BigqueryML

ABOUT YOU GmbH | Sep 2019 - Sep 2020

Jr. Data Analyst

- Took charge of the reporting setup and maintenance for the newly created CRM tool. Main stakeholders: marketing teams using the tool for campaigns - Co-ordinated the transition phase between an external service provider to the internal tool for push sendouts. The transition included the majority of targeted sendouts (based on tracking and historical customer data) and had marketing team and tech team as stakeholders - Analyzed AB test results for marketing tests apt at improving conversion rates, profit contribution and retention. - Introduced statistical significance tests for continuous variables in the AB testing workflow - Designed and maintained performance dashboards for sendouts monitoring

ABOUT YOU GmbH | Sep 2018 - Sep 2019

Jr. Project Manager CRM Tech

- Managed the development of the CRM Tool, from conception to roll-out. The tool was developed internally and is currently used for email and push communication as well as for all targeted placements online and offline - Defined and prioritized the tasks of the developers working on building the CRM tool (team comprised of 4 developers) - Took care of stakeholder management during the go-live phase of the tool, including marketing teams as well as internal stakeholders directly connected to the tool (mainly communicating through APIs) - Followed the launch new targeted marketing channels (e.g. onsite placements, parcel inserts, print mailings) by defining the technical requirements and managing marketing stakeholders’ requests

Trecapi SRL | Jul 2017 - Sep 2018

E-Commerce Manager

- Supported the acquisition of an apparel brand (Alfredo Pria) and managed the brand’s online presence (catalog, promotions, content) - Worked on a revenue dashboard to allow upper management and sales team to have a better understanding of. The client base as well as each customer’s purchasing history

Amazon | Jan 2017 - Jun 2017

Associate Vendor Manager

- Negotiated with and onboarded new vendors for the “Sports Apparel” retail division - Created a new online store within the Amazon.it sports section which focused on newly acquired vendors - Redesigned and rolled out new reports for New Account management

Inditex | May 2015 - Jun 2015

Flagship Store Sales assistant

N/A

Purplebone.com | Jun 2014 - Oct 2014

Sales Advisor

N/A

My Education

Take a look at my formal education

CEMS Master’s in International Management, International ManagementCEMS - The Global Alliance in Management Education | 2018
International Management MIM/CEMS Double degree WU (Vienna University of Economics and Business) | 2018
Economics, Economics and ManagementUniversità Cattolica del Sacro Cuore | 2016
Diploma, Core Subjects: English, Spanish, FrenchLiceo Linguistico "D. Crespi" | 2013

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