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Carlos Kelly Perez Macias

Carlos Kelly Perez Macias

Head of Data

Gabu

Technologies

My Portfolio Highlights

My New Track

Associate Data Scientist

My New Github

GitHub - carlosk91/hockey-stick-growth-analysis

My New Track

Associate Data Scientist

Data Science & Machine Learning Expert

My Work

Take a look at my latest work.

track

Associate Data Scientist

RPythonSQL
github

GitHub - carlosk91/hockey-stick-growth-analysis

track

Associate Data Scientist

RPythonSQL

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

DeepLearning.AI DeepLearning.AI TensorFlow Developer

Udemy Python for Data Science and Machine Learning Bootcamp

DeepLearning.AI Generative AI with Large Language Models

MIT Sloan School of Management Pricing: Using Data to Improve Pricing Performance

DataCamp Data Scientist with R Track

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to R
Intermediate Python
Data Manipulation with pandas

My Work Experience

Where I've interned and worked during my career.

ITESO Universidad Jesuita de Guadalajara | Jan 2024 - Present

University Professor

Teach students of financial engineering about financial portfolio creation, evaluation, and optimization using tools like: - Scripting (Python) - Statistics (Descriptive and Inferential) - Numerical and Analytical Optimization - Finance metrics
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Gabu | May 2022 - Present

Founding Head of Data

- Spearheaded AI-driven product feature developments and integrations using LLMs, AWS Lambda, and OpenSearch. - Implemented data science, analytics, and automation strategies to enhance operational efficiency. - Defined and executed data strategy, resulting in improved decision-making processes. - Created A/B testing experiments for customer acquisition. - Collaborated with a cross-functional team to drive data-driven insights and achieve business objectives. Technologies: Python, Airtable, Zapier, AWS (Lambda, S3, EC2, Sagemaker, OpenSearch, Rekognition), Machine Learning, Front, Twillio, and Messagebird.

Uplift Inc. | Sep 2020 - May 2022

Finance Data Scientist Sr Manager

- Pioneered ML forecasting and automation in Finance, leading to significant enhancements in financial decision-making. - Led financial scenarios and forecasting, providing critical insights. - Automated financial reporting, reducing monthly closing time. - Managed a team of 4 finance data scientists and facilitated training programs for incoming analysts. Technologies: Quantrix, Forecasting and Predicting (Machine Learning , H2O), SQL (Snowflake), R, Python, Parallelization, Tableau, Google Suite, Microsoft Office

Kueski | Jul 2019 - Aug 2020

Business Insights & Data Analytics Manager

- Optimized customer acquisition strategies. - Implemented time series forecasting. - Lead the implementation of a self-service, data-driven culture using Tableau. - Designed scalable data workflows for reporting, analysis, and forecasting using R, Python, and AWS EC2. - Managed a cross-functional team of 6 data professionals and collaborated with various departments. Technologies: Python, R, SQL, Airflow, Docker, Tableau, Supervised and Unsupervised Machine Learning, and Optimization.

Kueski | Sep 2018 - Jul 2019

Business Decisions Insights Team Lead

- Lead the team of Business Insights and Data Analytics - Understand and help satisfy the professional needs of the team - Collect data and measure the team's efficiency - Assign the analysts to each department and value stream in Kueski - Build processes and strategies to help prioritize between competing priorities within the company. - Assist in analysis elaboration by helping define best methodologies - Solve Kueski business cases - Provide tools and techniques to analysts to improve their capabilities. - Support subject matter experts (SME) for specific analytics driven business problems. - Communicate business findings and strategic recommendations to stakeholders. - Deliver effective presentations with findings and recommendations to multiple levels of stakeholders and across different functions.

Kueski | Jul 2018 - Sep 2018

Business Decisions Insights integration Project lead

- Define and manage all the necessary steps to accomplish a successful integration - Understand and help satisfy the necessities of technical knowledge of the team - Collect data and measure the team's efficiency - Assign and prioritize analysis and reporting requirements - Manage and update the project roadmap - Assist in analysis elaboration by helping define best methodologies

Kueski | Aug 2016 - Sep 2018

Business Insights & Data Analyst

- Construct analysis around a specific business question. - Formulate and complete end-to-end analysis that includes data gathering, analysis, ongoing scaled deliverables, and presentations. - Support subject matter experts (SME) for specific analytics-driven business problems. - Communicate business findings and strategic recommendations to stakeholders. - Deliver effective presentations with findings and recommendations to multiple levels of stakeholders and across different functions. - Understanding, Statistical modeling, Forecasting, and Clustering of business components and results. (Machine learning & Business simulation) - Creation and maintenance of Business Database (ETL process) Technologies: Postgresql, MySQL, R, Metabase, Excel and PowerPoint

Herbalife | Dec 2015 - Aug 2016

Business Analyst Americas

- Forecasting metrics - Business Analytics Planning in order to detect trends and business opportunities. - Reports Standardization for Regional Sales Managers (NAM, Mexico, SAM CAM) - WW KPI´s Dashboards Improvements - Executive Presentations/Business Reviews - Ad-Hoc reports Technologies: Microstrategy, Access, R, Excel, and PowerPoint

Salles Sainz - Grant Thornton, S.C. | Oct 2014 - Dec 2015

Transfer pricing advisor

-Analysis of operations between multinational companies to determine if those operations are at market value. -Calculation of financial indicators. -Credit risk analysis. -Benchmark analysis. -Participation in the economics newsletter in financial markets section. -Process automation and optimization. -Industry research. Technologies: Microsoft Excel, Word, and Visual Basic

My Education

Take a look at my formal education

Master in Artificial Intelligence and Knowledge EngineeringTech Universidad Tecnológica | 2025
Diploma in Business ManagementIPADE Business School | 2017
Bachelor in Financial EngineeringITESO Universidad Jesuita de Guadalajara | 2015

About Me

Carlos Kelly Perez Macias

As Head of Data at Gabu, I have 9+ years of experience leading data science, analytics, and automation initiatives to drive product development, operational efficiency, and customer acquisition. Passionate about data, gaming, and finance.

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