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Carl Thoren

Carl Thoren

Program Manager

Microsoft | Kirkland, WA


My Portfolio Highlights

My New Course

Introduction to Python

My New Project

Dr. Semmelweis and the Discovery of Handwashing

My New Track

Data Analyst

Analytical innovator, pushing the boundaries of what data can reveal.

My Work

Take a look at my latest work.


Project: Designing a Bank Marketing Database


Introduction to Regression with statsmodels in Python


A Visual History of Nobel Prize Winners

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Microsoft | Mar 2018 - Present

Business Program Manager | Launch Consulting

Help to manage, coordinate, and run events and awards programs within the Commercial Solution Areas organization at Microsoft. High-level project management, communications, and data analysis skills are used to work with stakeholders, deliver messages through various channels, coordinate v-teams, and provide detailed information on the progress and outcomes of programs. Primary responsibilities: Technology Solutions Excellence Awards: Help organize, manage, and run this program from end to end. Tasks include working with stakeholders on categories and criteria, overseeing all aspects of the awards platform, working with an external agency to recognize the winners through an awards ceremony and website, coordinating with CVP offices for CVP announcements, providing status updates plus final nomination and winner data, and communicating with nominators, nominees and finalists. Events: Help to run monthly “Brownbag” events featuring business speakers. Coordinate participation in Ready and Inspire throughout the MS Solutions organization.
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Microsoft | Sep 2017 - Nov 2017

Email Communications Strategist - C+E Integrated Marketing | Launch Consulting

Short-term contract position at Microsoft C+E. Optimized email campaigns to improve conversions and enhance user experience. Edited and rewrote text, made recommendations to marketing managers, and ensured text aligned with the Microsoft brand and style. Focused on promoting Azure, Microsoft’s cloud service.

Cheung Kong Graduate School of Business | Jul 2012 - Jan 2017

Marketing Communications Manager (Digital)

Responsible for English-language digital marketing and content. Maintained two websites, promoted content, ran advertising campaigns, and managed social media channels. • Achieved a 1,800% increase in visits to CKGSB Knowledge (knowledge.ckgsb.edu.cn) by SEO and content promotion using social media and email campaigns. • Built and designed CKGSB Knowledge in WordPress and did all site maintenance and content management. • Increased social media fans and followers by over 1,400% after developing a content strategy to target thought leaders, influencers, and potential students. Responsibilities included content creation, discovery, and curation for daily posting • Managed global advertising campaigns with a budget of up to US $2 million. Responsibilities included developing ad strategy, messaging, placement schedule, coordinating with stakeholders and publishers, ad copywriting, working with agencies, and developing landing pages • Ran paid search and paid social campaigns on Google Adwords, Bing, Facebook, and LinkedIn • Oversaw the redesign of the English website (english.ckgsb.edu.cn) by working with internal stakeholders, writing the RFP, receiving bids, interviewing web design firms, and working with the chosen firm to build and launch the new site • Managed content on english.ckgsb.edu.cn, including rewriting and editing text, working with stakeholders to update information, and doing SEO • Helped rebuild and run the school’s Global Marcom department after the departure of key staff. This included yearly goal setting and planning, budget planning, and interviewing and hiring new employees and vendors

The PAE Group | May 2010 - Mar 2012

Communications Manager

Played a wide variety of roles within this company which incubates, builds, and owns business ventures. • Developed communications, branding, and marketing plans • Wrote, designed, and developed websites for HQ and operating companies • Researched, submitted, and developed business ideas and models • Provided feedback on business plans submitted to the company • Developed a product for Apple’s iMac and produced samples for test sales; project included everything from writing a business plan and preparing financial statements to sourcing and production • Assisted with the creative development of a branded iPad “smart comic,” SitCom, magazine-style morning show, and several short branded films • Prepared pitches and presentations

Freelance Writer; self employed | Dec 2008 - Sep 2010

Copywriter, Consultant

Freelance copywriting and creative services business. • Clients have included Landor Associates, Hill & Knowlton, and Trans-PR. • Wrote for international companies such as BEA, China Union Pay, Haier, Axiata, Chery Auto, Volvo, Total, and Malapit bank. • Ran a PPC ad writing service for small businesses. • Most visible accomplishment: Writing the tagline for Haier International, “Inspired Living." • Specialties: branding, tag lines and names, finance, B2C, direct marketing

Kessler Group | Feb 2005 - Aug 2008


Created concepts and wrote copy for direct-response agency specializing in financial services. • Part of a team that generated millions of dollars in revenues. • Worked with major brands, including Washington Mutual, GE Money, PayPal, Sears, PetSmart, Better Homes and Gardens, ESPN, and Lexus. • Wrote direct mail letters and email, POS brochures, PPC ads, and marketing material. • Helped create pitches for new business, successfully bringing in new clients.

Providian Financial | Jan 2000 - Feb 2005

Art Director

Conception, design, and production of direct mail and e-mail solicitations, corporate newsletters, posters, brochures, logos, and banner ads. • Extensive experience in direct marketing. • Worked with clients, creative directors, production, and printing team to ensure work was on target and could be produced economically.

My Education

Take a look at my formal education

University of Kansas | Invalid Date

About Me

Carl Thoren

Recently worked for Microsoft as a Business Program Manager through an external agency. Am looking for a new position that leverages my program/project management abilities as well as the data skills I have learned via Datacamp and other platforms.

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