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Gabriel Cobzaru

Gabriel Cobzaru

Campaign Specialists

Auchan Romania

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Insights conductor, orchestrating a symphony of knowledge from data melodies.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Understanding ChatGPT

course

Introduction to Python

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Auchan Retail | Mar 2021 - Present

Campaign Specialist

• Performing media and database activities (newsletters, SMS, push notifications) via Salesforce Marketing Cloud • Monitoring and analysis of campaign performance via SFMC Datorama, Google Cloud (BigQuery) and Google Analytics • Reports and dashboard creation for internal audience via SFMC, Google Cloud (BigQuery), Google Analytics and Looker Studio • A/B testing for direct marketing campaigns and improvements • Proposing campaigns based on customer behavior data and insights
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Telekom Romania | Jan 2019 - Feb 2021

Ecommerce Specialist

• Active participation in planning and implementing direct marketing campaigns (e-mail, sms) for B2C & B2B Telekom & Germanos sites; • Managing Telekom & Germanos affiliate network ( 2Performant) including briefing, campaign creation, objective setting; • Performing platform configurations, quality assurance and testing of new product portfolios in Oracle ATG Platform; • Updating the content on Telekom website through HTML and CSS modifications; • Creating and implementing static landing pages (HTML / CSS) and newsletters according to Photoshop design • Implementation of SEO optimizations; • Provide valuable insights for direct marketing campaigns using Google Analytics.

Romstal | Jul 2017 - Dec 2018

Ecommerce Specialist

• Price analysis with respect to the market average and the minimum of the online market; • Monitoring main competitors in the online environment; • Drawing up specific reports to the decision makers; • Administration of CMS platforms and online accounts used by the company: romstal.ro, romstalgroup.com, romstalpartener.ro, romstal app; • Managing 2Performant affiliate network including briefing, campaign creation, objective setting; • Use of data management and analysis platforms SAP, CRM, Google Analytics for reporting and updating; • Proposing and implementing email marketing campaigns; • Implementation of SEO optimizations; • Proposals for increasing competitiveness in the online market;

BRAT - Biroul Roman de Audit Transmedia | Jul 2016 - Jun 2017

Online Data Analyst

• Checking, processing and integration of monitoring data and traffic data in our own applications; • Traffic data analysis from measured sites in SATI; • Preparing regular reports on the evolution of audience and traffic websites as well as on investments in online advertising using applications within SATI and MIPO; • Maintaining relationships with beneficiaries of SATI (Internet Audience and Traffic Measurements) and MIPO (Online Ad Expenditure data); • Verifying functionality of BRAT (Romanian Joint Industry Committee for Print and Internet) scripts on various web sites; • Providing technical assistance to beneficiaries in order to use applications; • Reporting modifications, failure of scripts or changes of users accounts through JIRA platform;

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