Learn Data Skills
Cameron Potter

Cameron Potter

Associate Director, Data & Platforms

Spark Foundry

Technologies

Experienced digital marketing & data strategy professional with over 7 years of dedicated expertise in data partnerships, product integration and marketing analytics. Proven track record of collaborating with cross-functional teams, including activation, analytics, and leadership, to design and execute client-facing product strategies.

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate Python
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Spark Foundry | Mar 2024 - Present

Associate Director, Data & Platforms

N/A

Quotient Technology Inc. | Sep 2022 - Mar 2024

Data Partnerhip Manager

-Managed partnerships with companies such as Liveramp, MFour, Neilsen, NiQ, Snowflake, Foursquare, Eyeota, and Onemata, driving successful integrations and data exchange. -Negotiated impactful commercial agreements, fostering mutually beneficial relationships with partners. -Collaborated with product teams to ensure seamless integration of partner capabilities into our solutions. -Contributed to Quotient Technology's monetization strategy for proprietary data, identifying revenue opportunities.
Show More

Spark Foundry | Nov 2021 - Sep 2022

Manager, Data Architecture

Clients: Telemundo, Shift - Lead and manage teams on the Telemundo and Shift clients to organize and control 1st, 2nd, & 3rd Party data sources across activation platforms. - Develop data strategy and communicate recommendations while using a consultative approach. - Evaluate Data Management Platforms (DMP) to identify the most efficient costs, services and integration capabilities for client facing recommendation. - Build and Maintain vendor relationships while becoming proficient in platforms such as Oracle Data Cloud, EPSILON, Adobe Audience Planner, The Trade Desk, DV360, Dataroma - Leverage data to assess, diagnose, and prescribe campaign optimizations.

Spark Foundry | Feb 2020 - Oct 2021

Senior Analyst, Data Architecture

Clients: Campbell’s

Edelman | Sep 2019 - Feb 2020

Paid Media Manager

Clients: SeaWorld, Worx, FDOC - Managed the end to end Display media buy for SeaWorld's 12 parks, with campaigns reaching a ROAS up to 13:1 for some parks. - Worked with Edelman's creative team and sourced assets to create various Mobile, Display, OTT, OHH, and OLV campaigns in DCM, gaining experience in programmatic and native Paid Media. - Supported the vetting of media vendors and RFPs to streamline the media buying process and ensure we brought the best partner to the table. - Partnered with various vendors including Media Math, Stack Adapt, and Media Design Group to implement and optimize all Display, OLV, AUD, and Native campaigns. - Restructured Ad accounts within Google AdWords and built out several PPC campaigns for Seaworld Parks in 2019. - Utilized reporting tools to measure the success of SEM and Display initiatives. - Conducted various technical audits and search assessments to provide content optimization strategies which were then shared with the client.

Edelman | Aug 2018 - Sep 2019

Paid Media Associate

N/A

Edelman | Jan 2018 - Aug 2018

Digital Intern

N/A

Dix & Eaton | May 2017 - Sep 2017

Corporate Communications Intern

• Worked directly with the CMO on internal communications projects. • Gained exposure to each of Dix & Eaton’s practice areas, including media relations, marketing communications, CSR/sustainability communications, crisis communications and investor relations. • Assisted account executives with client-related project management as well as internal initiatives. • Gathered and analyzed competitive intelligence for specified clients and prospects. • Prepared summary reports that capture key points and conversation themes. • Gained experience using Cision, Winmo and Hubspot.

Designed Learning | May 2016 - May 2017

Marketing Intern

• Drafted and published multiple blog posts, drawing more customers to our website. • Produced a commercial advertising Designed Learning that is to be aired on American Airlines. • Monitored live chat systems while acting as the first point of contact for potential contacts. • Managed social media and marketing projects in order to widen our audience. • Monitored and maintained our Google AdWords campaigns to increase the click through rate.

My Education

Take a look at my formal education

Bachelor of Arts / B.S. in Kinesiology & Health, Business/CorporateMiami University
Stow-Munroe Fall high school

About Me

Cameron Potter

Experienced digital marketing & data strategy professional with over 7 years of dedicated expertise in data partnerships, product integration and marketing analytics. Proven track record of collaborating with cross-functional teams, including activat

Powered by

  • Work
  • Courses
  • Experience
  • Education
  • About Me
  • Create Your Data Portfolio for Free