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Cristóbal Elton

Cristóbal Elton

Certified

CTO

Skinautica | Chile

Technologies

My Portfolio Highlights

My New Workbook

Lego: Data Analysis

My New Workbook

Project: Exploring London's Travel Network

My New Workbook

Lego: Data Analysis

Data Engineer | AI & Machine Learning Enthusiast | Turning raw data into scalable, intelligent solutions through advanced analytics, cloud computing, and automation.

My Work

Take a look at my latest work.

project

When Was the Golden Era of Video Games?

SQLTheory
DataLab

Lego: Data Analysis

PythonSQLTheory
DataLab

Project: Exploring London's Travel Network

SQLTheorySnowflake
article

Analyzing Customer Churn in Power BI

SQLPower BI
DataLab

Project: Analyzing Unicorn Companies

SQLTheory
project

When Was the Golden Era of Video Games?

SQLTheory

My Certifications

These are the industry credentials that I’ve earned.

SQL Associate

SQL Associate

Data Analyst Associate

Data Analyst Associate

Data Engineer Associate

Data Engineer Associate

Python Data Associate

Python Data Associate

Other Certificates

Microsoft Microsoft Azure Fundamentals AZ-900

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

SKINAUTICA | Mar 2024 - Present

Commercial Manager

As Commercial Manager at Skinautica, I lead the growth and expansion strategy for Chile’s largest retailer of winter and summer sports products, representing exclusive brands such as POC, Dynastar, and others. My role focuses on optimizing B2B and B2C sales, strengthening strategic relationships with wholesalers and retailers, and enhancing both digital and in-store brand presence. Since taking on this role in 2024, I successfully drove a 40% sales growth in my first year, solidifying Skinautica’s position in the premium market. To achieve this, I developed data-driven commercial strategies and optimized the product mix, ensuring a curated selection that aligns with consumer demand. Additionally, I implemented initiatives to enhance the shopping experience across all sales channels, reinforcing brand differentiation in a highly competitive segment. In the wholesale sector, I expanded the distributor network and optimized inventory turnover, ensuring greater availability of key products while reducing stock shortages. On the B2C side, I spearheaded the company’s digital transformation through e-commerce and marketplace strategies, significantly increasing conversion rates and customer loyalty. Furthermore, I led the diversification of the product portfolio, introducing new categories such as apparel and accessories, while strengthening partnerships with clubs and brand ambassadors to elevate Skinautica’s visibility and prestige. My leadership has positioned Skinautica as the benchmark for outdoor sports in Chile, ensuring sustained growth and a commercial strategy focused on excellence and exclusivity.
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HPDM Entretención | Apr 2023 - Jan 2024

IT & Operations Manager

As IT & Operations Manager at HPDM Entertainment, I led the technological transformation of the company, a conglomerate operating well-known entertainment brands such as Chuck E. Cheese, Family Park, and Arena XP, with multiple locations nationwide. My role focused on optimizing IT infrastructure, improving operational processes, and developing digital solutions to enhance efficiency and business profitability. One of my key achievements was the virtualization of servers and migration of on-premises platforms to Microsoft Azure, which increased operational efficiency by 20% and reduced IT infrastructure costs by 30% in the first year. Additionally, I implemented an advanced ticketing protocol, reducing on-site visits by 30% and lowering departmental expenses by 15%, significantly improving operational management and customer satisfaction. To strengthen commercial strategies, I developed a request system for marketing and promotional campaigns, reducing response times from two weeks to seven days, increasing agility by 50%. I also led the implementation of a Data Lake, enabling advanced data analysis to support strategic decision-making. Furthermore, I closely collaborated with suppliers and internal teams to ensure the success of technological projects, including the implementation of strict cybersecurity protocols to safeguard confidential information and ensure employee safety. This experience allowed me to develop a strategic vision for digital transformation in the entertainment industry, optimizing processes and strengthening HPDM Entertainment’s technological infrastructure.

Samsung Electronics | Jan 2021 - Apr 2023

Senior Sales Account Manager

As a Senior Sales Account Manager at Samsung, I led the management of strategic accounts within Retail A, which includes Chile’s largest retailers: Falabella, Paris, and Ripley. I was responsible for driving growth and consolidating the computing and tablet business, consistently exceeding sales targets with an annual growth rate of 10%. One of my key achievements was the successful reintroduction of Samsung’s Notebook line in the Chilean market, reaching a 5% market share in its first year. This strategy reinforced Samsung’s position as a leading technology brand, enhancing its ecosystem and boosting sales of complementary products such as smartphones and tablets. Additionally, I developed and maintained strong business relationships with key clients, securing strategic agreements that increased profitability and strengthened the brand’s presence in the retail sector. I also led sales team management, ensuring goal achievement and implementing strategies aligned with the company’s commercial objectives. This experience allowed me to develop a strategic sales approach, enhance Samsung’s positioning in the computing sector, and lead key initiatives to drive business growth in retail.

ASUS | Jul 2020 - Jan 2021

Senior Sales Account Manager

As an Account Manager at ASUS, I was responsible for managing and developing a portfolio of key accounts for one of the world’s leading technology and high-performance hardware brands. My role focused on building and maintaining strong relationships with strategic clients, ensuring effective account management, and maximizing growth potential. I led the development and execution of account management strategies, identifying business opportunities and designing tailored solutions for each client. I coordinated with internal teams across sales, marketing, and technical support to ensure a value proposition aligned with market needs and client objectives. Additionally, I implemented initiatives to optimize account profitability, drive adoption of new products, and strengthen ASUS’ presence across different market segments. This experience allowed me to develop a strategic business vision, manage high-level commercial relationships, and contribute to the growth and positioning of ASUS in the industry.

Dimerc Tech | Aug 2018 - Jan 2020

Purchasing Deputy Manager

As Purchasing Deputy Manager at DimercTech, I led the creation and consolidation of a new business unit within Dimerc S.A., one of Chile’s largest wholesale distribution and B2B solutions companies. DimercTech was established to expand the group’s presence in the technology market, offering a broad range of technology products and services for businesses and institutions. My role involved the strategic direction of purchasing and imports, ensuring efficient inventory management and optimal coordination of international imports from key markets such as the U.S. (Miami and California), China, and Taiwan. I implemented innovative stock control solutions and conducted market analysis on price volatility in the technology sector, enabling timely and strategic purchasing decisions. Additionally, I was responsible for supplier negotiations, optimizing commercial conditions, including financial contributions, rebate agreements, and volume-based incentives, ensuring profitability and competitive pricing for DimercTech. I also led the management of technology procurement tenders under the Government Framework Agreement, overseeing the listing of products in Chile’s public procurement platform (Mercado Público) and securing a strong competitive position in the B2G (Business to Government) segment. This experience allowed me to develop and position a new business line within Dimerc S.A., strengthening strategic supplier relationships and enhancing the technology product offering for corporate and government clients.

PC Factory | Dec 2015 - Jul 2018

Head of Category & Product Strategy | PC Factory

Throughout my career at PC Factory, I progressed from Product Manager Junior to Product Manager Senior, ultimately assuming the role of Category Leader, solidifying a strategic and operational vision in technology product management. As a Product Manager, I was responsible for overseeing the product mix and inventory management of computer components, including processors, motherboards, cooling systems, ventilation, power supplies, and graphics cards. I developed commercial strategies to maximize category profitability, maintained strategic relationships with suppliers, and managed imports from key markets such as the U.S. (Miami and California), China, and Taiwan. Additionally, I led the inventory management for the Computer Assembly Factory and the Gear private label, implementing stock control solutions and integrating Windows Name Account for license injection into Gear desktop computers. Later, as Category Leader, I took on the leadership of the purchasing team, composed of three Product Managers, one Product Engineer, and one Assistant, driving growth in the computer components, parts, and accessories segment, as well as the server ecosystem. I expanded the portfolio with new product lines in the electronics sector, including robotics, development boards, and microcontrollers, creating new business opportunities. In this role, I optimized logistics and international import management, ensuring efficient inventory control and adapting to market volatility for strategic purchasing decisions. I also represented the Gear brand in the market, leading buyer relations and strengthening its positioning. Throughout my tenure at PC Factory, I managed a product portfolio that grew from 500 to over 1,000 active SKUs, distributed across 40 product families and more than 50 brands. My leadership in category management and process optimization strengthened the company’s commercial and operational strategy in the technology sector.

My Education

Take a look at my formal education

Master's Degree in Engineering Sciences in BioengineeringUniversidad Adolfo Ibáñez | 2016
Degree in Engineering, Industrial Civil Engineering in Major in BioengineeringUniversidad Adolfo Ibáñez | 2015

About Me

Cristóbal Elton

Cristóbal Elton is a Data Engineer with expertise in Data Science, Machine Learning, and Cloud Solutions. Skilled in SQL, Python, and Big Data, he seeks opportunities in data engineering and AI-driven analytics.

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