● Creating dashboards and reports to track KPIs and other business metrics that will drive data-driven insights. ● Collaborating with team members to integrate data-driven insights into broader business strategies. ● Developing and maintaining documentation and processes to ensure data accuracy, consistency, and quality. ● Cleaning and Analysing large sets of data to identify patterns, trends, and insights that will drive business decisions and strategy. ● Communicating complex analytical concepts and findings to both technical and non-technical audiences.

Achieve Test Prep | Aug 2020 - Feb 2023

Quality Assurance Specialist (Marketing & College Research)

• Identify where improvement is needed in the team based on performance and conduct re-training which has led to a 90% improvement in performance. • Provide support to the marketing team by providing quality researched information and Degree Planning reports to market to existing and new customers tailored to each customer which has led to a 30% increase in conversion rate and a 20% increase in retention rate • Collaborate closely with my teammates to implement best practices throughout the design, delivery, and optimization process. • Helped in creating, implementing, and refining comprehensive Quality marketing and College research plans to drive quality into the heart of the department and cross-department.

Rackenspot Ltd | May 2017 - Jul 2020

Digital Marketing Specialist and Analyst

• Developed social media initiatives and created daily content on Facebook, Twitter, Instagram, LinkedIn and emerging social platforms to engage current fans and acquire new ones. • Gathered analytics data from digital marketing across multiple platforms. • Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns. • Developed Social Marketing campaign ads, retargeting campaigns using Facebook Pixel, and built compelling creatives. • Developing A/B testing to further optimize campaign results. • Wrote social media content to increase engagement with customers. • Developed creative digital content and unique campaigns to drive brand exposure. • Monitored editorial calendars detailing social media content and ROI review. • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.

Dowael Engineering Ltd | Apr 2012 - Apr 2017

Marketing Executive

• Facilitated and managed business development plans based on market and industry research. • Optimized profitability by developing a pipeline of prospects using multiple research, referral, and sales strategies. • Rebranded the core product line and repositioned it on the market, which resulted in a 5% increase in the market share. • Implemented a viral campaign that increased awareness by 49% and conversion by 20%. • Successfully cooperated and communicated within the team and coordinated communications between the Marketing, Development, and Sales departments.

Heritage Bank Plc | Jan 2013 - Feb 2013

Research and Validation Officer

Account Validation and document vetting with keen attention to detail Checking for Anomalies in records Fraud detection Interacting and communicating with customers and understanding their complaints and providing timely solutions. Record validation and researching the accuracy of all documents presented.

MJA Agricultural Hosting | Mar 2011 - Mar 2012

Marketing Executive

• Created media campaigns and analytics reports to inform account managers. • Developed and implemented process improvements resulting in a 45% increase in productivity. • Increased brand exposure by utilizing targeted marketing campaigns. • Reported analysis results to management and stakeholders, including campaign ROI. • Assessed marketing information and adapted it into strategic plans for store operations.

PZ Cussons Nigeria Plc | Apr 2010 - Mar 2011

Marketing Executive Intern

• Communicated information to customers about product quality, value, and style • Contributed to business growth by confirming customer satisfaction with service and quality • Set up and updated customer accounts to facilitate smooth purchases • Collected customer feedback and recommended procedural or product changes to enhance future service delivery • Responded quickly to customer inquiries, asking questions to better understand needs • Assisted in training and motivating new employees • Resolved customer issues and diffused situations by listening to concerns and developing solutions • Relayed productive customer feedback to marketing teams • Referred customers to business partners based on individual preferences and demographics • Handled customer complaints promptly and effectively

My Education

Take a look at my formal education

Bachelors of Technology (BTech.), Mechanical EngineeringLadoke Akintola University of Technology | 2009

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