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Cheran Ratnam

Cheran Ratnam

Certified

University of North Texas

University of North Texas | Irving Texas

Technologies

My Portfolio Highlights

My New Course

Intermediate Importing Data in Python

My New Course

Intermediate Importing Data in Python

Data curator, carefully curating insights like precious artifacts.

My Work

Take a look at my latest work.

course

Intermediate Importing Data in Python

certification

Data Scientist

course

Intermediate Importing Data in Python

My Certifications

These are the industry credentials that I’ve earned.

Data Engineer

Data Engineer

Data Scientist

Data Scientist

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Joining Data in SQL
Supervised Learning with scikit-learn

My Work Experience

Where I've interned and worked during my career.

Caterpillar Inc. | May 2023 - Feb 2024

Corporate IT

N/A

University of North Texas | Jan 2023 - Jun 2023

Teaching Assistant - Information Science Dept - Healthinformatics

N/A

University of North Texas | Jan 2021 - Jun 2023

Doctoral Student

N/A

Trades of Ceylon, LLC. | Jan 2014 - Jun 2023

Founding President

•Founded to represent entrepreneurial endeavors that cover digital marketing consulting, luxury gemstone sourcing, and yoga lessons. •Owns and operates LankanSapphires.com, a Dallas-based custom gemstone sourcing and custom jewelry company that ship worldwide. •Create Ecommerce solutions for LankanSapphires.com and Non-profit organizations: payment gateways, BitPay, PayPal. •Created a donations page for lighthousechurchgampola.com, while managing digital initiatives and live streaming events during the pandemic, by coordinating with church staff to shoot videos to be posted on digital mediums and live streaming events. •Creates original content for all blogs, social media outlets and promotions for LankanSapphires.com, Justamatyoga.com and Trades of Ceylon, LLC Facebook page. •Provide digital marketing consulting and social media advertising solutions for local businesses, especially for charitable organizations and small businesses in the developing world, for free.
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University of North Texas | Jan 2022 - Jan 2023

Research Assistant

N/A

Marketri | Jun 2022 - Oct 2022

Senior Digital Marketing Manager

N/A

UNT Data Science Organization | Aug 2021 - Sep 2022

President

N/A

University of North Texas | Aug 2021 - Jun 2022

Graduate Assistant - Marketing

N/A

University of North Texas | Aug 2021 - Dec 2021

Teaching Assistant - Principles of Ad and PR

N/A

University of North Texas | Feb 2021 - Aug 2021

Graduate Assistant - Contact Tracing

N/A

University of North Texas | Jan 2021 - Present

PHD Candidate

N/A

Tri Counties Bank | Oct 2017 - Nov 2018

Social Media Manager

•Led digital and social media marketing strategy after getting legal and compliance approval to launch the bank’s social media presence and social media advertising campaigns. •Created and managed all social media projects by implementing a cross- departmental committee and an editorial calendar. •Supported HR, Customer Service and Sales to find new talent, improve service, and generate new leads via social media channels. •Spearheaded the high-profile 25 years at NASDAQ campaign by overseeing all digital communications, including marketing collateral, CEO talking points (for social media), and social media advertising. •Created processes and procedures for social media communications by assigning cross-departmental resources from marketing, legal, compliance, and customer service. •Onboarded Yext, HubSpot and Web Accessibility vendors in less than 6 months while conducting all contract negotiations, RFPs, and competitive analyses’ to ensure the best possible solutions were implemented. •Worked with agencies and outside vendors to ensure company web presence meets industry standards by implementing a web accessibility project, partnering with internal and outside counsel. •Implemented digital transformation across web and digital marketing by introducing new marketing technologies and creating strategies to strengthen brand visibility and fine-tune digital advertising efforts. •Created Sales, Marketing and Customer Service cross-reporting methodologies to improve digital marketing analytics and reporting structures while addressing dire online reputation management risks.

United Capital Financial Advisers, LLC | Jul 2015 - Jun 2016

Social Media Marketing Manager

•Led all social media and digital marketing projects, working closely with outside agencies and designers. •Implemented a comprehensive social media marketing and advertising strategy that ranked company pages in the top 3 in the industry in less than 6 months of implementation. •Pioneered web migration projects by administering the HubSpot platform to create Marketing – Sales alignment and automation. •Managed C-Level executive social media pages and other senior-level executive pages to mitigate risks and deliver timely and appropriate content to generate inbound traffic and online leads via digital marketing channels. •Oversaw a 1M+ social media advertising budget to generate a 200%+ increase in web traffic. Expertise: Strategy, Project management, Forecasting, Branding, QA, Web design, Content marketing, Social media marketing, Digital analytics, CMS admin, CMS setup, CMS maintenance, Content streamlining, Interdepartmental initiatives, Executive support.

Santander | Mar 2013 - Apr 2015

Social Media Coordinator

N/A

Dallas Flow Magazine | May 2012 - Nov 2012

Freelance Writer

Fashion, Fine Dining and Luxury Resorts.

Attune Health Management, Inc. | Apr 2012 - Jan 2012

Content Manager

Dallas based start-up Health Management Company.

Scott & White Healthcare | Jan 2011 - Dec 2011

Patient Service Coordinator

N/A

Collin College | May 2007 - Jun 2009

Administrative Assistant (Student Admission)

N/A

My Education

Take a look at my formal education

Doctor of Philosophy - PhD, Information Science/Studies in Information Science University of North Texas | 2024
Qualifi Level 5, Teaching English as a Second or Foreign Language/ESL Language InstructorTHE TEFL ACADEMY - Leading EFL Teacher Trainer Provider | 2019
Master's Degree, JournalismUniversity of North Texas | 2014
Bachelor of Arts, AnthropologyThe University of Texas at Austin | 2010
Leadership Certificate, One-year CertificateChrist for the Nations Institute | 2006

About Me

Cheran Ratnam

Ph.D. in Information Science with over a decade of corporate experience delivering advanced analytics dashboards and strategic technical project management.

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