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Chioma Nwichi

Brand Manager

Cadbury Nigeria Plc


My Portfolio Highlights

My New Course

Introduction to Python

Data enthusiast, turning information into intelligence with a smile.

My Work

Take a look at my latest work.


Introduction to SQL


Introduction to R


Introduction to Python

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Data Camp Data Visualization In Excel

Data Camp Data Preparation In Excel

Data Camp Data Analysis In Excel

Data Camp Introduction to Excel

Data Camp Case Study- Analyzing Customer Churn in Excel

Data Camp Introduction to SQL

Data Camp Intermediate SQL

Data Camp Introduction to Python

Data Camp Introduction to R

Data Camp Introduction to PowerBI

Dataville Research Consulting Internship in Statistical Consulting

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

RKY Digital Careers | Jan 2024 - Present

Data and BI Analyst

• Leveraged statistical forecasting techniques, including weighted averages and moving averages, to analyze and predict trends. • Collaborated with cross-functional teams to define key performance indicators (KPIs) and data-driven metrics, fostering a culture of continuous improvement and data-driven decision-making. • Created comprehensive reports and dashboards using tools like Excel, Tableau and Power BI to enhance data visualization for effective communication of key insights to stakeholders. • Crafted SQL queries, leveraging join operations and subqueries, to extract and transform large datasets for business intelligence.
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Loughborough University | Oct 2022 - Dec 2023

Data Science Post-Graduate Student

• Preprocessed retail dataset containing over 1 million entries, using Python and its libraries to enhance data quality for analysis. • Applied dimension reduction, PCA, feature selection & engineering methods to minimize data redundancy and improve models. • Built and evaluated clustering and classification models, to segment customers and predict their behaviours. • Developed association rules and proffered cross-selling recommendations using association rules mining algorithms

Mondelez International | Sep 2018 - Oct 2022

Category Brand Manager - Analyst

• Facilitated consumer-driven marketing for a £60 million brand portfolio, contributing to 64% revenue growth through the provision of precise analysis and timely insights for marketing strategies. • Analyzed consumer needs and shared innovative insights from trends that facilitated a portfolio expansion valued at £10 million. • Championed projects involving cross-functional teams and supervised over 10 third-party agencies, ensuring timely project delivery. • Controlled A&P budget of £5m, and managed buying and execution of brand activities to optimize ROI. • Applied foresight to anticipate market shifts, resulting in the development of successful strategies for long-term success.

Suntory Beverage and Food | Oct 2016 - Sep 2018

Sales and Brand Manager

• Initiated research for concept testing, pricing analysis, post-launch evaluation, and ad-recall to mine market and consumer insights. • Revitalized a stagnant business worth £2.5 million, achieving a 40% growth within the initial year. • Negotiated business terms, onboarded 4 new partners, and convinced an existing partner to replace 2 aging vans. • Reviewed P&L and implemented credit control measures resulting in a 69% reduction in trade debt.

GSK Consumer Plc | Apr 2012 - Sep 2016

Account Manager

• Grew distribution by 30% leveraging focus on outlet recruitment. • Led a 21-man team, identifying areas of improvement, and providing relevant training for continuous professional development. • Expanded territorial business size by 500% in 3 years by identifying opportunities for upselling and business expansion.

My Education

Take a look at my formal education

M.Sc in Data ScienceLoughborough University, UK | 2023
B.Sc in StatisticsImo State University | 2008

About Me

A detail-oriented analyst that thrives on transforming raw data into valuable insight, to support and defend data-driven strategies. Skilled in statistics, machine learning, and data analysis tools like Tableau, Excel, & Power BI.

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