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Chris Ruzicka

Chris Ruzicka

Data Analyst

LMU

Technologies

My Portfolio Highlights

My New Project

Introduction to DataCamp Projects

My New Course

Introduction to Python

Data whisperer, unlocking the secrets hidden within the numbers.

My Work

Take a look at my latest work.

course

Introduction to ChatGPT

course

Introduction to Python

course

Intermediate Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Growth Lab | Jul 2023 - Present

Growth Manager

As Growth Manager I'm in charge of a diverse team of Paid Media Specialists, a Project Manager, and a Data Scientist running all digital performance efforts for our clients. Our specialty lies in: - data-driven campaign optimization - the automation of processes and data analysis using Python - creating machine-learning models to predict future implications of our decisions especially in the e-commerce sector - optimal use of the Google and Meta algorithms providing them with as much online and offline conversion data as possible.
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Growth Lab | Sep 2019 - Jul 2023

Growth Marketer

At Growth Lab we provide Growth Consulting Services focusing on product improvement, process optimization, and marketing performance form the acquisition to retention. We provide data driven strategies that focus on the entire customer funnel to achieve sustainable, long-term growth.

Value Investing Chile | Aug 2020 - Jan 2021

Founder and Instructor

VI Chile's mission is to provide everyone with the knowledge and tools to build long-term financial independence, investing in healthy but undervalued companies. Our goal is that you can retire without worrying about money or your AFP balance. https://vi-chile.cl/

Freelance Marketing and Creative Services | Sep 2019 - Present

Growth Marketing Consultant

As a Growth Marketing Consultant, I help small and medium-sized companies achieving sustainable growth by moving their clients along the AARRR Funnel. My main objective is for my customers to reach their maximum potential so I don´t believe in charging a fixed rate. My clients decide on my fee according to the value my consulting services bring to their company. Services: - Customer-centric Growth Marketing Strategies (Acquisition, Activation, Retention, Revenue, Referral) - Seo Audit - Database cleansing and organization - Customer segmentation and buyer persona creation - Report Automation - Creation of e-commerce websites with transbank integration (Example: https://honuafood.cl/) - Website creation (Example: https://ryg-auditores.cl/) Clients: - Cinque Colori B&B (Chile - http://cinquecolori.cl/) - Innspiral (Chile - https://www.innspiral.com/) - RyG Auditores (https://ryg-auditores.cl/) - Cliantec (Germany)

Stafford Advanced Applied Technologies | Mar 2019 - May 2020

Consultant and Partner

We democratize the cost of high-level consultancies so you can grow and connect to the most appropriate technologies for your business. Current clients in different industries: 1. Energuias (Energy and Telecommunications) 2. Valor Raíz (Infrastructure, Construction & Building Products) 3. Derco (Automotive) 4. UDLA (Education)

Honua Food | Mar 2019 - Jan 2020

Co-Founder

with the mission to show the rich variety of plant-based food, we also want to help our customers to organize their week, improve their health and reduce the waste generated when ordering food in disposable containers.

Freelance Marketing and Creative Services | Feb 2012 - Sep 2019

Digital Strategy and Transformation Consultant

N/A

Exxact AI-Powered Marketing | Sep 2018 - Aug 2019

Head of Performance and Data Analytics

Using Artificial Intelligence and the newest technologies, Exxact is a strategic partner for companies, which are looking to adapt and prepare their digital strategy for the future. We offer customized AI solutions from advanced lead generation, client profiling, contact optimization to the deal-closing stage. As Head of Data Science and Analytics, I´m in charge of overseeing the data analysis for the entire company using mainly Python, Google Sheets, and Microsoft Excel. My tasks include: - Data review, interpretation and insights for all clients - Discover added value in crossing data using scientific models and algorithms - Gain insights and learnings from the metrics for optimization and improvements - Client consultation according to the results of in-deep data analysis - Participation in meetings, talks, events or general contingencies

Exxact AI-Powered Marketing | Dec 2016 - Sep 2018

Senior Performance Consultant

Responsible for developing digital marketing strategies and solutions for clients in the B2B and B2C section. I led a team of two performance specialists and was in charge of the digital strategies, expenses and revenues for over ten clients with marketing budgets of up to $20.000 USD per month. With innovative marketing channels and campaign optimization, we managed to increase the leads of an online college by 30%; which tripled the number of enrollments in comparison to the previous year.

Linio Group | Jan 2016 - Dec 2016

Head of Channels and Performance Southern Cone

channels of Linio in Chile and Argentina. Responsible of the budget allocation of up to $50.000 USD a month and a continuous analysis and optimization of the marketing performance. With the improved budget allocation, product and channel, we increased the sales by 20% in Chile and 35% in Argentina. Furthermore, I had the project leadership of increasing the repurchasing rate, in order to decrease our marketing expenses without losing orders or revenue. After three months, we increased the repurchasing rate from 9% to 16%.

Alianza Latam | Aug 2014 - Dec 2015

SEM Manager

As the team leader, I was in charge of hiring, training, and managing three SEM specialists. My tasks included managing the ROI for all clients; by executing, optimizing, and especially focusing on the performance of the digital marketing campaigns (leads, conversions). One of our clients was able to increase the amount of Eye Laser Surgeries from 26 to 75 monthly. We implemented a successful tracking tool for an online pharmacy by using Analytics, Jirafe and Mixpanel. We also improved the CPL of a client’s campaign by reducing their costs by 50%.

mediascale | May 2013 - Jan 2014

Digital Marketing Consultant

- Media planing in Display, SEM, E-Mail and Facebook campaings - Campaign planning, management, controlling and optimizing - Support and consulting in the strategy planning of potential and new customers - Knowlege of industry specific requirements in the areas of music, movies, tourism - Achievement of an overall marketing plan with the offline and online marketing teams - Clients: Thomas Cook Group, Sony Music, O2

intelliAd Media GmbH | Nov 2012 - Mar 2013

Intern Key Account Management

clients - Account management for national and international clients with SEM spendings up to 100.000 $/month - Consult in Multi-Channel-Tracking options covering TV-, Telephone Tracking, Facebook Ads, MS Bing, Google Adwords, etc.

Experteer | May 2010 - Nov 2012

Working Student in the Research Department

- Research of the English (both UK and US) and German labour market for senior professionals and executives.The classification of jobs included criteria such as industry, career level and function. - Establishment of an international and cross-industry database of companies providing high quality jobs. - Quality control of jobs aggregated by other team members

Ludwig-Maximilians-Universität (LMU) München | Mar 2012 - May 2012

Research intern to investigate the effectiveness of online advertising

- aquisition of the required theoretical knowledge of the subject and the data analysis - creation of theoretical models and practical implementation - data analysis of various statistical approaches with the STATA software

EF Education First | Mar 2010 - May 2010

Working student in the sales and customer service department

- customer service in case of questions about the stay abroad - qualitiy control after the foreign experience - customer service in the pre-sales period - colaboration with the sales department in the local office

Various companies in Australia | Sep 2007 - May 2009

Work and Travel

During my 1.5 years in Australia I worked as fundraiser, promoter, bar tender, waiter for various restaurants, hotels, diving companies and for different fruit picking farms which alowed me to extend my visa to two years.

Stadtwerke München GmbH | Jan 2004 - Jun 2005

Account Manager; B2B

- Responsible for sales and consulting services in the small business division - Responsible for Contract management (offer, negotiation and agreement) - Project Management (as member aswell as leader) - support of the Key Account Managers in the large customer division

Stadtwerke München GmbH | Sep 2001 - Jan 2004

Apprenticeship as Industrial Clerk

- Practical education in the sales, marketing, accounting and logistics department - Theoretical eduction in school - Differnet workshops to obtain knowledge in the fields of project management, SAP, Microsoft Office

My Education

Take a look at my formal education

Bachelor of Science (B.Sc.), Business Administration and Management, GeneralLudwig-Maximilians Universität München / LMU Munich | 2012

About Me

Chris Ruzicka

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