▪ Designed, trained, and deployed NLP and ML models on Slack and Zoom data to analyze the effectiveness, participation, and receptiveness of workshops within the Product Development organization. This resulted in an internal mentorship program and greater efficiency of future workshop event planning. ▪ Identified potential optimization of design workflows through an analysis of behavioral patterns in Figma, which resulted in higher visibility of operation and product management project timelines. ▪ Cleaned, audited, extracted, and transformed structured and unstructured data sets using Python, pandas, and SQL. ▪ Worked cross-functionally with design and product experience teams with cross-functional partner data sets. ▪ Used data storytelling and visualizations to communicate findings and actionable insights to UX researchers, UX designers, management, and other stakeholders.

Together Labs | Aug 2021 - May 2022

Marketing Data Analyst

A leader and pioneer in the innovation of technologies in the metaverse, Together Labs ranked TIME's Top 100 Influential Companies for 2022. Formerly known as IMVU. ▪ Product Launch/Go to Market Plan Support on WithMe, a 3D social iOS App for teens ▪ Performed SQL queries in Google Big Query database of user data to create dashboards and charts of user retention, activity, behavior, and acquisition using Preset.io, a data visualization tool. ▪ Worked with product management and engineering teams using Agile methodologies such as lean software development. ▪ Research and Product Analysis of FTUX as well as returning user’s UX. ▪ Set up data pipelines using APIs from Hubspot, Snapchat, and Facebook. ▪ Assisted in the data analysis and campaign implementations to grow our pre- launch user ambassador program by 1000% over a quarter, resulting in our team meeting our conversion, retention, and duration KPIs at product launch.

IMVU | Aug 2021 - May 2022

Marketing Data Analyst

Georgia Institute of Technology | Mar 2021 - Dec 2021

Teaching Assistant at Digital Marketing Bootcamp

▪ Supplementing digital marketing instruction for a boot camp hosted at Georgia Tech ▪ Assisting the instructor with the organization of instructional materials, attendance, grades, and project demonstration. ▪ Guiding students through understanding key Marketing Strategies such as Brand Strategy, Brand Building, Campaign Development, Digital Advertising, Web Analytics, and Email Marketing.

Together Labs | May 2021 - Aug 2021

Community Market Intern

N/A

IMVU | May 2021 - Aug 2021

Community Market Intern

N/A

The Marshal Group | Jan 2019 - Oct 2019

Marketing Analyst

Small Boutique Advertising Agency in the Columbus, GA Metro Area ▪ Discovered clients’ needs for social media advertising and developed strategic solutions during initial consultations and ongoing meetings. ▪ Assisted Market Managers with campaign management of email, Facebook Ads, Instagram Ads, Twitter Ads, and Pinterest Ads. ▪ Conducted research on target audiences in the Columbus, GA Metro Area, competitive analysis, SEO, and SMO ▪ Created and followed project plans and schedules using Asana ▪ Founded new SMO strategies to improve Client’s organic and paid reach and impression ▪ Content creation for social media platforms such as Facebook, Instagram, and Twitter as well as for email marketing campaigns and display ads ▪ Monitored social media accounts and maintained online reputation. ▪ Created monthly data reports for clients to review the effectiveness of certain campaigns as well as posts/stories.

Motion Global Limited | May 2017 - Aug 2017

China Market Intern

Fast-growing eyewear e-commerce retailer. The best-known product is SmartBuyGlasses. ▪ Responsible for the content release and operation of new media channels ▪ Assisted in the daily operations of the e-commerce platform as well as event planning ▪ Updated the inventory, price, promotion, and other information of the product

My Education

Take a look at my formal education

MS in Analytics in Business AnalyticsGeorgia Institute of Technology | 2024

Bachelor of Business Administration - BBA Georgia State University - J. Mack Robinson College of Business | 2018

About Me

Christina Goodwin is a data science professional based in Atlanta, Georgia, with 2-3 years of experience. She specializes in giving valuable data and analytical insights to Marketing, Operations, Product Management, and Product Development Teams.

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