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Christopher Redfearn

Manager, Analytics

Publicis Collective | Chicago, IL

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Quantitative detective, solving mysteries and uncovering truths in data.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Introduction to Python

course

Intermediate Python

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Performics | Jun 2021 - Present

Manager - Analytics & Technology

• Deliver client and internal solutions through quantitative analysis in line with industry best practices. • Execute various analytics projects including: budgeting, forecasting, scenario planning, test design, campaign management, statistical modeling, market research, and advanced report production. • Estimate marketing impact and efficiency, return on investment (ROI), marginal return on investment (MROI), brand equity, profit, and market share. • Identify strategic areas of optimization for integration across account management, ad ops and bid strategy, BI, and engineering. • Regularly utilize statistical and data mining packages including R, Python, and SQL; web analytics platforms including Adobe Analytics and Google Analytics; and BI platforms Tableau and Power BI.
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Nielsen | Oct 2018 - May 2021

Data Analyst - Marketing Effectiveness

• Collaborates with clients, media agencies, and cross-functional teams to gain a deeper understanding of clients’ various marketing efforts and help evaluate effectiveness, efficiency, and ROI of client investments. • Writes, modifies, and maintains clean and efficient professional-grade SAS programs to aggregate, QC, and analyze media and sales data, using regression models and data visualization tools. • Identifies revenue opportunities for clients through response curves and running optimization and simulation scenarios to identify the optimal allocation of clients’ marketing budgets. • Utilizes advanced Excel techniques such as VBA macros, vlookups, pivot tables, nested formulas, etc. to convert model output into easy-to-understand reports and presentations. • Translates quantitative model results into actionable insights and deliver strategic findings to answer clients’ business questions. • Received the Simply Excellent Award in July 2019, January 2021, and March 2021. • Received the Impact Award for MEFF Operations in Q1 2020 and Q1 2021.

The Chicago School of Professional Psychology | May 2017 - Dec 2017

Graduate Teaching Assistant, Statistics and Lab & Personnel Psychology (Summer and Fall 2017)

• Graduate teaching assistant for Statistics & Lab courses and Personnel Psychology course. • Aided 2 professors and 35 graduate students during lecture & laboratory activities and performed tutoring for improving statistical knowledge and application of Microsoft Excel and IBM SPSS. • Aided mastery of descriptive statistics, statistical inference, power analysis, t-tests, ANOVA, MANOVA, correlation, regression, clustering, time series, predictive modeling, chi-squared and nonparametric tests. • Effectively supported mastery of analyzing reliability of scales, item response theory, conducting criterion-related validity studies, principal components analyses, and factor analyses. • Advanced mastery of conducting job analyses, creating performance appraisal instruments, conducting training needs assessments, and designing effective training programs. • Successfully operated grading systems to report and track student assignment results.

The Chicago School of Professional Psychology | Jan 2017 - Apr 2017

Consultant

• Collaborated with team members to develop an employee recognition program for a non-profit organization. • Performed a needs analysis and analyzed the company’s employee rewards and recognition survey data. • Conducted a structural analysis to properly align people practices with the organizational strategy. • Conducted research of effective employee rewards and recognition programs. • Reviewed and provided an updated job analysis of the team member position.

DePaul University | Sep 2016 - Present

Research Associate

• Manage and plan for data analysis requests, projects, and research with faculty and various function teams. • Utilize SPSS for data manipulation, descriptive stats, and statistical/ econometric modeling; Microsoft Excel and VBA for coding/automating routine tasks, creating graphs, and data conditioning; SQL for data mining. • Utilize MS Word for composing reports/deliverables; PowerPoint for creating presentations; and Infogram, R, and Tableau for dashboarding capabilities of KPIs and data visualization. • Collaborate on strategic planning and market research efforts to improve business processes, allocation efficiency, marketing, enrollment, and the school’s competitive advantage. • Provide consultation for complex statistical modeling, predictive models, data mining, business intelligence, database administration, cost-benefit analyses, monitoring compliance, and evaluating performance. • Conduct literature reviews, market research, focus groups, surveys, and assessments of curriculum, teaching, program data, student learning outcomes, and stakeholder satisfaction to improve performance.

Oneida Total Integrated Enterprises (OTIE) | Apr 2013 - Jan 2015

Environmental Scientist

• Worked with clients throughout consulting phases to discuss expectations, diagnose problems and strengths, conduct research & data analyses, assist with engagement & implementation, and advise decision-making. • Executed mutually beneficial business-to-business transactions with equipment suppliers, laboratories, consulting firms, construction management agencies, and engineering service providers. • Performed project management duties with consulting teams for over 20 sites throughout Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin to achieve sustainable results that minimized life-cycle costs. • Provided technical & field support to the U.S. EPA during removals and site assessments; including field documentation, data management, sampling, monitoring, training, and contractor oversight. • Produced RFPs, preliminary sampling & safety proposals, post-removal reports of analyses & removal activities, and presentations of clean-up strategies and results. • Led in-depth staff training on the technical use of 13 different sampling & monitoring instruments to increase employee knowledge and firm marketability to clients.

WithersRavenel | Oct 2012 - Mar 2013

Environmental Field Technician

• Successfully performed consulting and technical duties for clients to support cost-effective solutions. • Collaborated with co-workers for preparing reports, improving internal processes, research, and coordinating field activities with project management teams. • Conducted well surveying and installations, and sampling and monitoring of multiple matrices at commercial businesses and residential properties throughout North Carolina. • Effectively supported collecting aerials, researching city directories, and walk- through site inspections for Phase I Environmental Site Assessments (ESAs).

Lowe's Companies, Inc. | Sep 2008 - Mar 2013

Customer Sales Associate

N/A

US EPA | Mar 2011 - Oct 2012

Volunteer Intern

• Participated in Site walk-throughs with OSC Ken Rhame at various sites throughout North Carolina. • Assisted in collecting water samples from residential wells near the Stony Hill Road TCE site with US EPA and OTIE. • Participated in meetings with City representatives to discuss clean-up and removal efforts.

Charlotte-Mecklenburg Storm Water Services | Jan 2012 - Jan 2012

Volunteer Intern

• Assisted in the performance of a National Pollutant Discharge Elimination System (NPDES) Storm water Inspection of Schneider National Carriers.

U.S. Geological Survey (USGS) | Apr 2011 - Sep 2011

Volunteer Intern

• Assisted the NAWQA (National Water Quality Assessment) department with various office and field work. • Conducted habitat assessments, macro-invertebrate sampling, water quality sampling, and electro fish sampling at Swift Creek. • Archived past files and assisted with the development of new USGS web pages.

Southern Alliance for Clean Energy | Aug 2009 - Jan 2010

Intern

• Worked on research for air pollution and biomass energy. • Created power points, factsheets, and essays on various tasks relating to clean energy.

North Carolina State University Campus Cinema | Aug 2006 - Sep 2008

Manager

• Promoted to manager from cashier position. • Ran projector, ordered food and supplies, managed and scheduled six student employees.

BJ's Wholesale Club | Oct 2004 - Aug 2006

Customer Sales Associate

• Used effective customer service skills to assist customers throughout the store. • Was awarded employee of the month. • Assisted in multiple departments throughout the store.

My Education

Take a look at my formal education

Master of Arts (M.A.) Degree, Industrial and Organizational Psychology, GPA: 4.0/4.0The Chicago School of Professional Psychology | 2017
Bachelor of Science (B.S.) Degree, Environmental Technology and Management, minor in Environmenta...North Carolina State University | 2011

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