Beta

Li Hsin Chou

.

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Workbook

Introduction to SQL

My New Workbook

Analyzing unicorn company data

My New Course

Introduction to SQL

Statistical wizard, casting spells of significance on data experiments.

My Work

Take a look at my latest work.

course

Introduction to SQL

DataLab

Introduction to SQL

DataLab

Analyzing unicorn company data

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL

Courses

Introduction to SQL

My Work Experience

Where I've interned and worked during my career.

Han Dynasty | Aug 2021 - Present

Marketing Manager

• Drive digital presence and conversions through digital marketing channels: SEM/SEO (Google Ads, video ads), Display, Social (Yelp, Google My Business, Facebook, Instagram, TikTok), influencer marketing, and Email Marketing. • Expand sponsorship / collaboration opportunities and increase brand awareness (e.g. Han Dynasty brand exposure on Walter "Clyde" Frazier during NBA Knicks vs. Nets game - April 6, 2022, Dan Dan Noodle campaign in Tribeca film festival - June 9 -12, 2022, NYC Wine + Food Festival, TV show - A+E Network, Wu-Tang Tasting dinner event) • Digitize restaurants by launching Cloud POS Systems, 3rd party delivery apps (DoorDash, Ubereats, Grubhub), QR Code menu, e-commerce and establish marketing strategies for wider exposure and increased profits. • Plan & Launch omnichannel marketing, analyze the impact of the campaigns and make data driven recommendations • Launch, manage, optimize websites & digital marketing channels: - Company Website: https://www.handynasty.net/ - Ecommerce Website: https://dynastybodega.com/ - IG: @handynastynyc & @handynasty

Galaxy Entertainment Group | Oct 2018 - Aug 2021

Senior Digital Marketing Manager

• Led the content integrity of all GEG consumer websites (Galaxy Macau, Broadway Macau, Partner hotels, etc.), and translate business needs into actionable digital strategies. • Successfully planned & executed major hotel sales (New year’s sale, 618 mid-year sale, Double 11, Double 12, etc.) • Analyzed data and develop web and e-commerce strategies for supporting company's marketing initiatives. • Worked with marketing services and operational teams, including Mar- Comms, F&B, Retail, Entertainment, Hotel, MICE, and Revenue to develop digital media strategies and drive conversions / sales through websites and web booking engines. • Managed external vendors to execute campaign launch and optimizations. • Drove digital presence and conversions in China and overseas through digital marketing channels, including SEO, SEM (Google Ads, Yahoo-Bing, Baidu), Display, Social (Facebook, Baidu In-Feed Ads, WeChat, Mini Program, Weibo ,Dianping, KOL live streaming), and EDM. • Analyzed campaign objectives vs. web performance data, and identify strategies for maximizing campaign success. • Provided recommendations and solutions to optimize web and e-commerce performance.

MRM | May 2017 - Oct 2018

Media Manager, MRM//McCann @ Google HK

• Embedded campaign manager at Google • Led display advertising in APAC 12 markets, and manage Search advertising in Australia & New Zealand. • Planned & executed all digital marketing campaigns (SEM, GDN, and YouTube ads). • Improved user experience by delivering customized funnel messages among online ads, landing pages, and email content. • Conducted A/B testings, and successfully achieved overall CTR +30%, CVR +470%, NRR +640% QoQ. • 100% achievement in acquisitions & revenue targets in AUNZ markets in Q1, 2018 • Analyzed data & find out opportunities on targetings & verticals that could drive acquisitions & revenue through online channels. • Measured & reported marketing campaign performance (media metrics, acquisitions, revenue, ROI and KPIs) • Worked with analysts, data scientists, web designers, and email marketing team to improve sign up flow & ROI. • Shared best practices with other markets

Firewood | Mar 2014 - Nov 2016

Digital Marketing Manager, Firewood Marketing @ Google US

• Embedded campaign manager at Google. • Manage NA, LATAM, and APAC accounts on Google Search, YouTube, Google Display Network, AdMob, and DoubleClick Bid Manager. • Execute large-scale digital marketing campaigns for Google AdWords, Google AdWords Express, Google My Business, Google Partners, Primer, Waze, Small Business Week, and Android products. • Provide customer acquisition strategies to target and acquire small businesses for various Google products. • Tested and experimented with several bid strategies and placement optimizations in the Canada GDN channel to bring down CPA by 59% in first half of 2016. • Increased account conversions by 422% for the North America AdWords Express search campaigns through applying different bid strategies, launching localized campaigns & remarketing lists, and testing new ad copies & landing pages. • Increased CTR by 64% YoY in 2015 for the North America Partners search channel through ad copy A/B tests. • Account optimizations and campaign localizations boosted revenue by 46% YoY in Q1 2014 in APAC AdWords Search channel. • Work with Essence agency on paid social media. • Test new AdWords features, write POVs / case studies, and share with the team. • December, 2016-April, 2017 - Freelancer with Firewood Marketing. Managed e-learning, e-gift card marketing campaigns.

Yahoo! | Feb 2007 - Jan 2011

Creative Strategist

Feb 2007 - April 2008: Work for Adecco @ Yahoo May 2008 - Jan 2011: Full time @ Yahoo • Worked with big companies such as Zynga, Citibank, Farglory, and provided keyword search marketing proposals. • Analyzed advertisers’ accounts with metrics and provided proposals. 98% of the advertisers spent more budgets on keyword search marketing. • Predicted new trends and provided seasonal hot keywords to advertisers. Uplifted every accounts spending and keywords. • Analyzed reports, studied consumer behavior, and optimized advertisements. • Trained and supervised the outsource editors. Maximized workload and provided proposals on time. • Cooperated with sales and engineers team and provided the best solution for advertisers.

My Education

Take a look at my formal education

Master's Degree, International MarketingSaint Joseph's University - Erivan K. Haub School of Business | 2013

Bachelor, Library and Information Science. Minor: Information ManagementTamkang University | 2006

About Me

Performance Marketing Manager | SEM (PPC, CPC), SEO, Display, Social, Email Marketing Channels

Create Your Data Portfolio for Free