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David Schroeder

David Schroeder


Lead Analyst - Enterprise Marketing



My Portfolio Highlights

My New Certification

Data Scientist Professional

My New Course

Introduction to Python

My New Project

Dr. Semmelweis and the Discovery of Handwashing

Data painter, using visualization to bring insights to life.

My Work

Take a look at my latest work.


Introduction to Python


Intermediate Python


Data Scientist Professional

My Certifications

These are the industry credentials that I’ve earned.

Data Scientist Professional

Data Scientist Professional

Other Certificates

DataCamp Data Scientist with Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Upwork | Jun 2022 - Present

Lead Analyst - Enterprise Marketing

Spearheaded & developed the Enterprise Analytics framework enabling visibility into marketing performance and conversion rates at each stage of the funnel. Built LookML & Looker dashboards to support Executive-level reporting, MQC & Customer Analysis, resulting in stakeholder clarity and strategic enablement for future marketing efforts. Supported the Marketing Mix Model development for understanding the Brand impact on Enterprise marketing. Built three custom Opportunity attribution models leveraging Salesforce campaign data without the need for additional attribution tools. Launched a weekly training & educational series to enable marketers to better understand their data and tools.
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Intellimize | Apr 2021 - Jun 2022

Senior Manager, Digital Marketing & Analytics

Leading digital marketing & analytics functions, including SEO, Paid Search & Social, Conversion Optimization & Analytics. Q4 '21: •Launched a new website with a complete overhaul to branding, messaging, design & tech. •Achieved 195% to target for Demo Requests & also reduced cost per Demo by 65%. Q3 '21: •Achieved 121% to MQL target • Overhauled the advertising stack to focus on an ABM strategy resulting in a +686% increase in inbound in-ICP leads in the same period two months prior. • Implemented an AI-driven SEO content production plan, delivering +80% YoY growth in Organic traffic. • Intellimize secured a Series B $30M round of funding.

CallRail | Jul 2020 - Apr 2021

Senior Manager, Marketing Data & Analytics

Developed new analytics & reporting function within the Marketing department for website, email, campaigns, paid acquisition, multi-touch attribution, demand waterfall & customer analysis. Also led the development of the Demand Waterfall revenue model for 2021. Leveraged Google Analytics & DataStudio, Salesforce, Marketo, Looker, as well as SQL & Python for advanced analysis. Also supported data- driven marketing approaches with data acquisition, reverse-IP identification, enrichment, lead scoring & intent data. • Supported the achievement of a 10:1 LTV:CAC through attribution & analytics reporting, recommendations on paid spend & marketing optimization efforts • Named to Deloitte Fast 500 list, 5th year in a row • Surpassed $65M ARR

Reforge | Sep 2020 - Nov 2020

Growth Program

A professional accelerator program focused on developing experienced, working Growth professionals into top-tier professionals. Taught by Brian Balfour, former VP of Growth at Hubspot, and Bangaly Kaba, former VP of Growth at Instragram.

Pavilion | Jan 2020 - Present

Member - Associate

The Revenue Collective is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

CallRail | Dec 2019 - Jul 2020

Demand Generation Senior Manager

Leading a team responsible for B2B multi-channel campaigns, digital performance and delivering MQL-to-customer pipeline revenue, with focus areas in conversion optimization and data analysis. • Surpassed $50M ARR & achieved 96% of revenue targets • Grew the Demand Generation team from 5 to 8 • Implemented Clearbit data into the data-driven marketing stack

CallRail | Aug 2019 - Dec 2019

Demand Generation Marketing Manager

Leading a 5 person demand generation team at a high-growth B2B SaaS company, with focus areas in data analysis and conversion optimization. • Increased New Customer Monthly Recurring Revenue by 42% YoY in Q3 & Q4 • Named to Deloitte Tech Fast 500 - 4th consecutive year • Drove ~95% of new customer acquisition in Q3 & Q4 • Annual Recurring Revenue increased ~$14M in 2019 • Named INC 5000 Fastest Growing Companies - 3rd consecutive year • Played a critical role in developing multi-touch attribution reporting by channel and vertical that uncovered key insights for the strategic deployment of the advertising budget.

CallRail | Nov 2017 - Aug 2019

Conversion Optimization Manager

testing, consumer decision journey mapping and consumer insight. • Designated interim team lead for the Demand Generation unit after the departure of the Director of Demand Generation. • Completed SiriusDecisions B2B Bootcamp Certification. • Improved Q2 Website Visitor-to-Lead conversion rate by 34% YoY, resulting in a $3.17M financial impact. • Case Study Presenter and Speaker at SiriusDecisions Summit 2019. • Achieved a 4.48% web user to lead conversion rate in 2019 Q1, a 43% improvement YOY, with a projected $3.98M financial impact. • Lead the implementation of an automated chat system with advanced user targeting and customized user flows that contributed to a rise in web user to lead conversion rates. • Organized a company-wide mindfulness meditation group practice program with a bi-monthly meeting cadence. • Improved overall website conversion rates by 18% YoY in 2018, resulting in a $6.95M financial impact. • Used IBM Watson Studio to generate a machine learning model to predict customers at risk for churn with 93-96% accuracy. • Produced a 31% improvement to overall conversion rates year-over-year for Q3 2018, resulting in a $2.75M revenue impact. • Implemented the AI-driven interaction platform Reactful on the marketing site, resulting in a 19.8% improvement for conversion rates for Pro Trials. • Conducted a data vendor assessment and recommendation for lead enrichment and prospecting of firmographic, technographic and contact-level data. • Demonstrated an 18% overall conversion rate uplift for Q1 2018, year-over- year, resulting in a $6.95M revenue impact.

Art of Living Retreat Center | Mar 2017 - Nov 2017

Marketing Strategist


Wine To Water | Sep 2015 - Feb 2017

Marketing Manager

Start-up sized organization focused on providing clean water projects in multiple international locations. • Increased revenue 100% in one year by directing marketing efforts and the re-branding of the organization to differentiate from competitors. Created or oversaw all content production. • Audience size grew 30% in one year through owned web, social, email, video and print channels. • Managed employees, agency partners, freelancers and intern teams. • Implemented analytic systems and reporting across web, social, video and email channels. • Executed seasonal and quarterly ad campaigns in Facebook, Youtube & Adwords.

Samaritan's Purse | May 2011 - Sep 2015

Broadcast Producer

International, corporate organization focused on humanitarian relief work. • Co-wrote and produced Facing the Darkness, a feature documentary that opened in 800 theaters nationwide and produced $1.8M box office. • Generated $1.6M, 3000% ROI, with brand awareness 9-part video catalog ad campaign. • Won 2014 & 2015 Telly Awards with directed projects, from conception to completion. • Principal Account Manager for video production of largest company brand, Operation Christmas Child. • Managed production and post-production teams, internationally & domestically. • Directed numerous 2D & 3D animation projects. • Developed content for multi-platform marketing campaigns.

My Education

Take a look at my formal education

Credential of Readiness (CORe) - Pass with Honors, Business Analytics, Economics for Managers, Fi...Harvard Business School Online | 2021
Master's Degree, Integrated MarketingNorthwestern University | 2017
Master's Degree, Drama SchoolNew York University | 2008
Bachelor's Degree, BS-Theater, AS-Writing & LiteratureUniversity of Evansville | 2005

About Me

David Schroeder

A certified data scientist & experienced analytics professional with a background in marketing, product & business/finance analytics. With 6+ years of experience in analytics roles at high-growth tech companies.

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