Dev Pal

Founding data scientist for TikTok Shop; advised on Shop tab placement disrupting 100M+ DAU, drove 0 → significant GMV growth, and built Gen-AI review summaries that improved click-to-order for e-commerce.

Instagram | Jun 2021 - Dec 2022

Data Scientist

Ran experiments that launched Notes (IG's 4th sharing format) & Add Yours, sparking new sharing behaviors and lifting close-friend messaging.

Postmates Inc. | Feb 2019 - Jun 2021

Senior Product Analyst

Improved checkout conversion by pinpointing delivery-fee sensitivity; A/B tests in LA boosted first-order and retention rates. Drove +8.7% SMB order growth via co-funded promos and supported analytics for Uber Eats integration.

Electronic Arts (EA) | Jan 2018 - Jan 2019

Product Analyst

Led insights for EA Sports’ flagship Basketball mobile game NBA Live.

Zynga | Feb 2016 - May 2017

Product Analyst

Enhanced FarmVille 2 player analytics, improving paid user retention and supporting new feature product iteration.

Ola (ANI Technologies Pvt. Ltd) | Jan 2015 - Feb 2016

Data Scientist

Early analytics hire; data-driven levers scaled rides from 0 → 128 K per day.

Mu Sigma Inc. | Feb 2014 - Jan 2015

Decision Scientist

As a Decision Science consultant, supported analytics on segmentation & fee optimization that saved a top UK bank $300 K annually.

My Education

Take a look at my formal education

Carnegie Mellon University

B. M. S. College of Engineering

Science with Computer ScienceDelhi Public School - Bangalore South | 2009

About Me

Product Data Scientist with 11 years of experience across e-commerce, social media, fintech, and consumer internet. Depth in experimentation, causal inference, product analytics, machine learning, and AI/LLM applications. Strong track record of drivi

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